A Matcha Shortage Hits TikTok’s Favorite Japanese Tea Brands - Eater
"Sazen, a Japan-based tea company, explains that this year's demand quickly depleted existing stocks of tencha, the precursor to matcha. The company notes that milling facilities reached capacity, contributing to shortages across their matcha portfolio, leading them to consider increasing production and stockpiling tencha to meet demand." - Bettina Makalintal
