"Founded in 2009 on a 20-acre plot that includes the childhood home of owner and chef-farmer Ken Myszka, the farm and its companion restaurant (opened in 2013) operate on a dusty, two-lane country road outside Bloomington, Illinois. Situated in a college town best known as the birthplace of Steak ’n Shake, the project initially faced local hesitation and worries that the food would feel pretentious; the owners emphasize that the concept is about everyday nutrition rather than fine dining, a point underscored by chef-farmer Stu Hummel. Over nearly a decade they've focused on educating locals and building credibility—supplying high-profile Chicago clients like the Aviary and Next—as they persist through an uphill battle to change perceptions and promote their farm-to-table approach." - Eater Video