How the Dairy Industry Used the Butter Board to Take Over Your Feed | Eater
"A massive fast-food chain that has partnered closely with dairy promotion groups since about 2009, even hosting industry-funded dairy scientists to help incorporate more dairy into its menu. Industry partners credit the collaboration with boosting the presence of dairy on menus, point to research funded to improve the chain’s milkshake machines, and highlight the viral success of limited-run items such as the Grimace shake; a Dairy Management board member has claimed that, over time, roughly four in five menu items contained dairy. The company says it makes its own menu decisions but describes the partnership as helping ensure the quality of dairy-based offerings and strengthening relationships with dairy suppliers." - H. Claire Brown
