"Founded in Cincinnati in 1888 and now based in Bayonne, New Jersey, Manischewitz is a Passover cottage industry unto itself, with products ranging from matzo and macaroons to carrot cake mix and the jarred gefilte fish that so reliably stokes fear and loathing in many a Jewish digestive tract. Just in time for Passover 2024, the world’s top matzo producer rebranded its logo and packaging, creating a new visual identity that goes heavy on warm orange hues and incorporates cute illustrated characters and eye-pleasing typography." - Rebecca Flint Marx