The Manischewitz Company

"Founded in Cincinnati in 1888 and now based in Bayonne, New Jersey, Manischewitz is a Passover cottage industry unto itself, with products ranging from matzo and macaroons to carrot cake mix and the jarred gefilte fish that so reliably stokes fear and loathing in many a Jewish digestive tract. Just in time for Passover 2024, the world’s top matzo producer rebranded its logo and packaging, creating a new visual identity that goes heavy on warm orange hues and incorporates cute illustrated characters and eye-pleasing typography." - Rebecca Flint Marx

"In some supermarket seasonal aisles, the range of matzot can be vast. There are the major brands, Manischewitz and Streit’s, and smaller players like Yehuda, Rakusen’s, and Aviv." - Rachel P. Kreiter