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"Outlets are being handed Home Office‑branded fried chicken boxes carrying the #knifefree message as part of a 320,000‑piece nationwide campaign. Critics say using popular fried‑chicken shops frequented by young, predominantly BAME customers reinforces racist stereotypes and deepens distrust, since the campaign comes from a government associated with hostile immigration policies, expanded stop‑and‑search powers, and cuts to youth services. Many view this as a superficial, poorly consulted outreach that fails to invest in community spaces, involve Black advertising specialists or local leaders, or address the structural causes of knife crime." - James Hansen