The Cake Picnic Criss-Crossing the Nation Arrives in New York | Eater NY
"I watched Cake Picnic operate like a traveling, cake-centric festival: founded by Elisa Sunga (a UX design manager at Google) and run as ticketed “tours,” the events enforce a strict “No cake, no entry” rule and funnel attendees through four-minute rotations during which boxes stamped with the Cake Picnic logo are piled high with 10–25 slices. Attendees range from home bakers to professional pastry chefs who can bring their own creations or buy from local shops; the concept grew out of a successful cookie exchange and scaled quickly — Sunga assembled just under 200 Bay Area bakers for an Alice-in-Wonderland–style picnic in SF and then took the tour to Los Angeles and New York, where tickets sold out in minutes, hundreds joined waitlists, and Cake Picnic even planned a final sold-out centennial event at the Legion of Honor before going international." - Nat Belkov
