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"New York’s last remaining location of a well-known ice cream brand shuttered on Wednesday, January 29; owner Jeremy Wladis told the West Side Rag that slow winter sales and an uptick in rent caused the closure. Wladis took over the lease and licensed the name from its founders in 2022 and had opened a build-your-own Rainbow Donuts bar inside in 2023 (which is also closed). The brand began in 2009 as a roving West Village food truck and peaked at nine NYC locations." - Nadia Chaudhury