How Cookbook Authors Partner with Restaurants for Promotion and Recipe Testing | Eater

"One of Renee Erickson’s restaurants that functions as a host site for guest-chef cookbook dinners; Jeremy Salamon held a cookbook dinner there. Erickson describes the collaborative menu process: “we have conversations with the folks that are hosting, and I’ll suggest things, and then they’ll interpret it into their own language of how their restaurant functions.” She also frames cookbooks as starting points rather than strict recipes: “For me, writing a cookbook isn’t to say,you do it this way,” she says. Practically, she notes these events are “not exactly the most profitable thing,” and are often scheduled on softer sales nights to bring in traffic and offer something new to regulars." - Bettina Makalintal