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"Tourist hotspot."
Cosmopolitan dining, nightlife, and indie shops line this street
Yongsan District, Seoul, South Korea Get directions
Hair salon · 효자동
Healing salon with scalp treatments, hair color, massage chairs
1 Postcard
Cultural landmark · 효자동
Historic royal palace with changing of the guard ceremony
15 Postcards
Beauty salon · Apgujeong-dong
K-pop celeb salon: styling, cuts, color, and treatments
Hotel · Ihwa-dong
Luxury hotel with rooftop bar, spa, indoor pool & steakhouse
8 Postcards
Korean beef restaurant · Apgujeong-dong
Specialty Korean BBQ with tableside cooking and Chadol Gujeolpan
2 Postcards
Korean restaurant · Jamsil-dong
24-hour Korean spot for Hanwoo beef soup and yukhoe bibimbap
Clothing store · Apgujeong-dong
NYC streetwear brand with cafe, tax refund, and exclusive merch
4 Postcards
Korean restaurant · Samseong-dong
Korean fine dining with creative dishes, city views, and service
Hotel · Euljiro-dong
Gourmet Chinese dining with signature "Buddha Jumps Over the Wall"
Cocktail bar · Yeonnam-dong
World-class mixologist crafts balanced cocktails; eclectic music