Hurtigruten

Hurtigruten's New Culinary Ambassador Safeguards Sámi Food Heritage

"A century-old coastal cruise operator long active in the Sámi homeland that has begun incorporating Indigenous food culture into its onboard dining through a newly appointed Culinary Ambassador. With an emphasis on sustainability, Norwegian ingredients, local roots, and storytelling, the company aims to fill a gap by showcasing Sámi dishes and the ethics behind them, while balancing commercial constraints (for example, standard slaughterhouse practices prevent serving certain traditional preparations). The collaboration seeks to raise visibility for Sámi cuisine, influence passenger tastes, and gradually prompt policy and mindset shifts around how reindeer and other local resources are used." - Karen Gardiner