Whole Foods Market

Whole Foods Opens New Location For Online Orders Only

"Marketed as a storefront in Brooklyn but closed to the public, this location actually functions as an online-order fulfillment center that is designed to look like a regular store. It was launched amid a surge in online grocery shopping and greater reliance on Instacart during the coronavirus pandemic, a period that also saw strikes by Instacart and Amazon workers and a hiring spree by delivery platforms. The retailer had previously converted other shops in Austin, Baltimore, Chicago, and New York to temporary fulfillment centers before returning them to normal retail; company leadership says the Brooklyn concept predates COVID-19 and embodies a “vision for the future of grocery online,” and that it is continually evaluating more ways to expand grocery delivery." - Chris Crowley