Night club · 이태원동
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stay late and catch the sunrise
Modern art museum · Sajik-dong
Seoul’s chic second branch of the National Museum offers a tight, curated mix of Korean and international contemporary art, embroidery, and stunning architecture.
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Modern art museum · 가회동
Dive into dynamic modern Korean art, including vivid geometric works and rotating global exhibits, all in sleek, spacious settings near Seoul's historic sites.
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Hotel · Yeongdeungpo
Nestled in the heart of Yeouido, this chic apartment hotel boasts stylish, spacious units with stunning city views, a pool, spa, and attentive staff.
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Cultural center · Ihwa-dong
Dongdaemun Design Plaza, Seoul's neofuturistic marvel by Zaha Hadid, dazzles with curving forms, art exhibits, night lights & pop-up shops.
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Market · Ihwa-dong
A sprawling three-story wholesale clothing market in Dongdaemun, offering everything from suits to accessories at unbeatable prices.
Cultural landmark · Sajik-dong
Deoksugung Palace blends serene Korean tradition with Western charm, featuring peaceful grounds and a vibrant royal guard ceremony in Seoul's heart.
Hotel · Sajik-dong
In Seoul’s vibrant Gwanghwamun, Four Seasons blends sleek luxury, stunning palace views, top dining, a sprawling spa, and impeccable service.
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Hotel · Sogong-dong
Nestled in the vibrant heart of Myeongdong, Hotel28 Myeongdong combines cinematic charm with luxury accommodations and top-notch service.
Historical landmark · Sogong-dong
Namdaemun, or Sungnyemun, is a stunning historical gate in the heart of Seoul, blending ancient architecture with the city’s vibrant modernity.
Cocktail bar · 효자동
Tucked in Seochon's alleys, Bar Cham stirs Korean local spirits into sleek, cozy cocktails served in a minimalist hanok with top-notch friendly service.
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