Clothing store · Hannam-dong
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Hotel · Jamsil-dong
Perched atop Lotte World Tower, SIGNIEL Seoul pairs sky-high views with sleek suites, Michelin-starred dining, a luxe spa, and Seoul’s largest champagne bar.
6 Postcards
Pancake restaurant · 이태원동
The Original Pancake House in Itaewon serves up towering stacks of fluffy pancakes and American breakfast classics in a cozy, retro diner vibe.
0 Postcards
Chicken wings restaurant · 이태원동
Nestled in a narrow alley in Itaewon, this wing haven serves up a mouthwatering array of flavors, from classic buffalo to inventive Korean twists, all paired with craft beers and good vibes.
Produce market · Seokchon-dong
Dive into Garak Market’s vast wholesale seafood, meats, and pickles—grab fresh catches and have them cooked upstairs for a true local feast.
1 Postcard
Fine dining restaurant · Pil-dong
Mosu in Seoul serves inventive, seasonal Korean dishes with precision and flair, paired expertly with a top-tier wine program.
8 Postcards
Korean restaurant · 가회동
A Flower Blossom on the Rice crafts elegant, organic Korean dishes like their signature bibimbap, blending health-focused flavors with a chic, calm vibe.
4 Postcards
Korean traditional full course meal restaurant · 가회동
This Michelin-starred Seoul spot serves insanely fresh soy-marinated crab with rich, tender meat and killer side dishes—pure Korean bliss.
2 Postcards
Museum · Jeongleung-dong
Discover a beautifully curated collection of over 2,000 antiques within ten stunning traditional Korean houses, offering a unique glimpse into Joseon-era living.
Hotel · Sajik-dong
Nestled in a contemporary building just a stroll from Namdaemun Market, this stylish hotel boasts chic rooms, a charming eatery, and delightful Line Friends decor.
Noodle shop · 가회동
With five consecutive Michelin Bib Gourmand wins, this Seoul eatery serves up restorative beef stew and handmade dumplings that impress every time.