"The experience that Ford Fry has created with this intown “seaside fish camp” is so stellar, this is the first place we send out-of-town guests. The Optimist truly is the best and freshest sustainable seafood in town – a full oyster bar, beach-food essentials and seasonal handcrafted cocktails, all perfectly cast in an old ham-aging house. And if you geek out on a branded experience as much as we do, you’ll be sure to love Smith Hanes’ aesthetic touches from the surf chic décor all the way to the match books and beach keys. The Optimist is not to be missed!" - Resource Branding