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"Run by Joakim Malm, this Stockholm-based guiding operation fields about 25 guides who lead everyone from complete beginners to experienced skaters out onto Mälaren and into the archipelago; the beginner trips prioritize a one-of-a-kind, emotional experience over distance or speed, and guides regularly witness strong reactions — wet eyes and hugs — when newcomers encounter wide, silent expanses of natural ice." - Richard Orange