Grill with city/river views, diverse beef, seafood, cocktails

Fresh beef kbbq, garlic marinade, yookhoe, bibimbap

Stylish hotel with art, cocktails, bakery, and rooftop bar

Korean beauty chain: soaps, serums, natural ingredients

Signature marinated short ribs grilled over charcoal in a garden setting

Mix of Korean & Western architecture, guard ceremonies

Yeoltan bulgogi, kimchi jjigae, and refillable sides

Clothing, food, souvenirs, electronics, and street snacks abound

Upscale district with luxury shopping, chic cafes, and nightclubs

Sophisticated rooms, sushi cafe, Italian restaurant, trendy bar, spa