Terri C.
Yelp
AmazonGo launched its first store in NYC at Brookfield place today and it's also the first one that accepts cash. AmazonGo was in full force today, starting with an army of people handing out flyers and food as people made their way to work in the morning.
At noon, there was a long line to get in, although the actual wait was about 10 minutes. I thought it was ironic that their logo touts"NO LINES".
There was an entire entourage of staff, directing people and keeping the line organized and coordinated. Once inside, staff was everywhere to answer questions. I thought it was impressive how they handled the crowd on opening day. They had to incorporate a break In the line to keep the walking area clear and they did a fantastic job of coordinating between the 2 sections of the line.
The actual experience was pretty cool. You download their app which requires you to sign into your amazon account. From there, you scan the barcode on your app at the entrance and then take whatever you want and walk out. What you take is billed to you automatically. You are not charged for anything you put back.
There is no way to see your shopping list while shopping though. I didn't get the bill until 30 minutes later.
With only 2 short aisles, the store itself is pretty small and compact but the space is fully maximized. The food is all pre-made. There are no made-to-order or hot food areas. There is a microwave if you need it.
There are refrigerated sections for sandwiches,salads, sushi, cold soup, drinks, microwaveable entrees such as flat iron steak, and meal kits in a box where the uncooked ingredients are prepped for you. In the center are snacks and even groceries like bread and toothpaste.
Prices are on par with prices in the area for some items such as sandwiches (around $8) and a bit high for other items like the meal kits. The meal kits (2 servings) are about $19 but you still need to cook this. You may as well just get take out from a restaurant. The microwaveable lunch entrees are about $10 and the portion looks quite small.
The menu selection for each category (sandwich, salad, sushi, etc) is pretty limited. I hope they vary the options from time to time.
I had an avocado chicken salad sandwich and it was decent, similar to a pret a manger sandwich. I wish it was made-to-order though.