Donovan H.
Yelp
I'm a huge fan of gelato as my taste buds tend to gravitate towards the more delicate consistency than standard ice cream. This takes me to Times Square, New York City where I got to try one of the many "Anita Gelato" locations that are found worldwide. Some might be surprised that they were founded in the early-2000s out of Tel Aviv, Israel. Since then, there are now over 160 locations worldwide including many in the North America as well as Europe, the Middle East, and Australia.
Located directly as W. 45th St and 7th Ave in the heart of Times Square and just steps away from Madison Square Garden, this Anita Gelato is arguably one of the busier locations and has been around since late-2023. It is now their flagship location in Manhattan with 3 other locations within a two-mile radius. I ended up coming here during the evening on Saturday 10/11/2025 at around 8:00pm. Don't be too alarmed with the long lines of customers here as it moved quickly and I was able to make my way to the ordering area in less than 5 minutes.
As for the interior layout of this place, it had a very upscale, chic, and inviting look to it complete with a tiled ceiling and marbled tables throughout. And for this being in the heart of Times Square, it is quite spacious. The blend of soft pink and green colors combined with the lighting fixtures really does showcase how well utilized this place is. And even though this is the only Anita Gelato location I have been to, I am sure many of their other locations are aesthetically pleasing. And finally, they offer ample seating throughout which was a breath of fresh air to relax from the amount of mileage we accumulated during our time in Manhattan.
Both my lady and I got our own single serving cups of gelato; I went with their "Caramel Cookie w/Cheesecake" while she tried their "Strawberry Shortcake". Prices were a little steep (at around $9 for a single scoop) until I saw how generous they were with the portions. I will say this; the amount of gelato they give you here is worth every penny as they filled our cups to the absolute top (and then some). As for the taste, it was above average; creamy, decadent, and mouth watering. I even sampled some of her gelato and that had real strawberries infused inside. Both of our cups were delicious as they satisfied our dessert cravings for the remainder of the evening.
Is Anita Gelato the best gelato experience I've ever been to? No it isn't. But it is above average and worth the visit. I've had gelato in various other cities and this place ranks in my top 10. I think for the portions alone, this place is worth the visit. Prices are expensive but that is justified with how much they serve you. With excellent customer service, amazing ambiance in the heart of NYC, and delicious gelato, I am giving "Anita Gelato" Times Square an above average four star rating.