BadAshBakes

Line wasn’t too long when I went but the matcha cinnamon rolls were sold out, made it in time for one of the last regular rolls. It was soft and tasty, the apple note was very welcome. Wish the frosting was more creamy. The coffee cake, lemon cake, red velvet cookie, and chocolate cookie were average unfortunately. For the hype, wait time, and price overall I was hoping for more.

Absolutely the best bakery in the Pasadena area! Ashley and her team are truly amazing — warm, welcoming, and passionate about what they do. And the baked goods? Even better. Every single item I’ve tried has been phenomenal. The menu offers a wide variety, so I highly recommend sampling a little bit of everything — trust me, you won’t regret it. This place is a gem!

Was sad to see FrenchiFornia close up after 5+ years in Pasadena and wondered what would take over the retail space. After the signage went up for Badash Bakes, posts all over IG started popping up about their unique baked goods. I was definitely intrigued with their matcha cinnamon roll. Every time we walked or drove by, we'd see a line and finally decided to stop by on a Thursday at around 1130. Though they had patrons dining inside and out, there wasn't a line to place an order! As they clearly state that cinnamon rolls are served until 12 and cookies are served after 12, we were fortunate to be able to sample both items. Matcha cinnamon roll - this was then one item I was excited to try as it was very unique. After trying it, not sure I like the combination of matcha and cinnamon. The only difference between the matcha and regular is simply with the icing. Cinnamon roll - thought this was the best item we sampled. Though it wasn't hot, I thought it was perfectly baked with the perfect amount of cinnamon and icing. Would definitely come back for this in the morning. Cookies - we ended up ordering a dozen (doubled up on both the matcha and toffee chocolate chip). Had high hopes as all of videos on IG kept stating how good they were but wasn't impressed with them. The best in my opinion was the toffee chocolate chip and the s'mores due to the uniqueness. I think I'd rather have a Levain or b. patisserie cookie if craving one. As we took the items home for consumption, didn't try their drinks so may have to come back for that another day. Will also be interesting to compare their banana pudding against Magnolia's.

Everything was a 15/10! I typically don't have a strong sweet tooth, but this was by far the best cinnamon roll I have tried in my life. I've been waiting to try BadAsh Bakes after seeing numerous positive reviews and buzz around the opening; and let me tell you, this exceeded my expectations by far! 10/10 Cinnamon Roll: Every bite of the original cinnamon roll played a musical symphony on my taste buds: fluffy, soft, gooey, fresh, and perfectly balanced with the cinnamon and whipped frosting - all of which was not overly sweet (sometimes desserts can be overpowered with sugar). 10/10 Matcha Cinnamon Roll: Perfection *chef's kiss* You tasted the matcha flavor that complimented the cinnamon roll so well. Again, fluffy, soft, gooey, and fresh. 10/10 Double Foam Matcha Latte: Spectacular. The notes and flavors of the matcha powder was prominent, without being overly chalky. The matcha foam created a nice, creamy salty/sweet harmonious sip to the palette. 10/10 S'mores Cookie: Gooey, crispy, chocolaty and marshmellow-y center - like a bite of pure bliss! I've been itching to come back and order everything again! Fantastic job Ashley! 🎉

It’s amazing to see and try the pastries I once only saw online now in person. Everything was absolutely delicious , inside was so aesthetically beautiful and everyone in store was so friendly and nice! Will definitely be back soon!

In a nutshell… Wow! I tried about 10 different items. They were ALL delicious. Because they were also savory, they weren’t too sweet. Each were just right. If I have to name favorites, they would be the Matcha AND classic cinnamon rolls, banana pudding, lemon cake (reminded me of Grandma’s), and the Matcha beverage. Chef’s kiss! God bless! Keep going!

went on a saturday morning, wasn’t too crowded. got the cinnamons roll latte, cinnamon roll, and banana pudding. the banana pudding was definitely the highlight, it was creamy and had the perfect sweetness. not much seating area, so we sat at a table nearby in oldtown. might come back to try the matcha cinnamon roll since that wasn’t in stock at the time.

This is how baked goods are supposed to taste!! Chocolate chip cookie 🍪 - 5 stars 10/10 Cinnamon roll - 5 stars 10/10 Brownie - 5 stars 10/10 Banana 🍌 pudding - 5 stars 10/10 I wanted to taste everything and ordered a dozen different cookies, red velvet cake, brownie, and a cinnamon roll. I spent just over $75. Ashley, the owner, was very nice and answered any questions that I had. Her staff was amazing. I can't wait to go back.

You can't scroll TikTok for more than five swipes without seeing Basash Bakes, so of course I had to try it. I waited until the hype died down a bit since the bakery is far from Long Beach and the lines can be hours long. Parking was easy for me because I went on a Thursday morning when I was free, which turned out to be the best decision. I parked right out front and walked straight in. It did get a little busier after I arrived, so I think the sweet spot on weekdays is around 10:30 a.m. Before diving into the flavors, I have to point out the most impressive part: every single cookie had the same perfect texture. Each one was flat yet substantial, with a thin, crispy edge that gave way to a soft, pillowy center. They weren't cakey or overly chewy just the right balance between tender and structured, so they held together without crumbling apart. That level of consistency is rare in a bakery doing this many flavors. Brown Sugar: Buttery, deep, and rich with a mellow molasses note that rounded out the sweetness. The crisp edges had a caramelized bite, while the center stayed soft and almost melt-in-your-mouth. I could eat this every day. If the bakery were closer, I'd already be back for more. Chocolate Chip: A classic done right. The base was rich and buttery, the chocolate perfectly balanced without overwhelming the dough. You get that nostalgic, straight-from-the-oven feel, with just enough salt to keep it from being cloying. Matcha: Smooth and earthy without tipping into the grassy bitterness matcha sometimes has. The sweetness balanced the matcha flavor well, and the texture stayed true to the rest of the lineup--crisp on the outside, soft and dense in the middle. Red Velvet: The color was striking, but the flavor leaned neutral. Without cream cheese frosting to cut through and add tang, it lacked a distinct personality. Texture was still spot on, though. Toffee Chocolate Chip: Rich and buttery like the classic chocolate chip but with a subtle caramel note from the toffee. The pieces were well incorporated, melting slightly into the dough so there were no overly hard bits just a smooth, toffee-infused chew. S'mores: Essentially a chocolate chip cookie with a gooey marshmallow pocket. Good as is, but I think it could be taken to the next level with graham cracker crumbs in the dough or as a base layer for a more distinct s'mores flavor profile. Cinnamon Roll:I was excited for this one, and the aroma was amazing warm spice with a hint of yeastiness. The center had a nice cinnamon swirl, but the filling was slightly grainy, which took away from the soft, velvety bite I was hoping for. The icing, if it was cream cheese-based, was too mild to really shine. Overall, Basash Bakes nails their textures, and that alone makes them worth the trip. While some flavors stood out more than others, the consistent quality across the board was impressive. I'd definitely go back.

(+) Cornbread cookie (+) Matcha cinnamon roll BadAsh Bakes is a bakery led by Chef Ashley Cunningham. Her desire to make the best cookies and pastries is top notch and boy do I love my cookies. What drew me in, along with most of us, is the matcha cinnamon roll. The location is located on Colorado Street. Street parking is available. My favorite cookie was the chocolate chip and cornbread cookie. The gooey chocolate was so delicious. The corn texture in a cookie is my type of cookie. You know what texture when eating cornbread? Yeah that one! So, the star of the show is the matcha cinnamon roll. It tasted like a cinnamon roll but less sweet, probably from the bitterness of the matcha powder. It was yummy nonetheless. The drinks were not the best. I ordered the latte and thought it could be better.

Badash is a newer addition to the Pasadena area. The cookies are soft and buttery and the cinnamon rolls are their stand out dish, I haven't tried there cakes yet, but hopefully I get to soon. Breakdown: Matcha cookie is sweet and light on the matcha flavoring, I enjoyed it though 5/5. The s'mores cookie is both a beauty to look and tasty 5/5. The red velvet cookie is very strong, another of my favorites 5/5. I wasn't that into the double chocolate too sweet for me 2/5. The matcha cinnamon roll was also too sweet to finish but my first few bites were great 3/5. The plain cinnamon roll was perfectly balanced, and didn't have to give me the same toothache as the Matcha 5/5. As for drinks, I had the double Matcha with oat milk and despite the general consensus it was extremely disappointing to me. Maybe I'm spoiled because I take the trek to ktown for my matchas but it was just sugary and small. Wasting $9 on a bad drink always peeves me. 1/5

This is a really nice bakery. The cookies and pastries are delicious and unique. Where else can you get a moist match cinnamon roll. My top favorite cookie was the toffee one followed by the chocolate chip. The staff is super sweet and you can tell they like what they are doing. You feel the love when you walk in the door. I would try a box of 6 cookies and ask them to give you their top 3 sellers then choose the next 3 yourself.

Well the lines have finally died down and I got to try Baker Ashley's baked goods. I walked away with the original cinnamon roll and matcha cinnamon roll, carrot cake, and several varieties of cookies, including toffee chocolate chip, s'mores, oatmeal raisin, and white chocolate macadamia. Of the two rolls, my family's preferred the original. Matcha over cinnamon filling isn't bad but I'm not a big enough matcha fan. The best part of the rolls is how soft and tender the bread is. They were moist and just probably the best cinnamon rolls I've ever tried. We also liked the cookies which were the thin, chewy variety. S'mores with a big melted blob of marshmallow was a hit but they were all good. The carrot cake was not my favorite mostly because I strongly missed having cream cheese frosting on it. Overall, a great addition to Pasadena.

The cinnamon roll here is to die for!! So moist and soft and very cinnamon-y. And the icing is so yummy and not too sweet. I also tried the banana bread and that was also so moist and very fresh tasting- I think it came straight out of the oven because it was still warm. For a drink, I got an iced matcha latte with agave and I think they put a bit too much because it was too sweet. But the matcha was very strong and I was pretty impressed. It's pretty small inside and most people are waiting to pick up their drink orders because those seem longer to make.

Saw this place on TikTok and needed to try the Matcha cinnamon roll. We came on a Saturday around 12 PM and waited about 15 minutes outside and then another five or so minutes after ordering. I don't typically order cinnamon rolls but I liked the Macha cinnamon roll a lot more than I thought I would. It was a lot better when I heated it up at home. I also got the double Matcha latte which was also a lot better than I expected. The cinnamon roll latte was quite sweet, but what do you expect? There are a few couches to sit down, however it's quite crowded. Wouldn't recommend this as a place to sip your coffee and chill, however, there are tables outside. Overall, the employees are friendly and welcoming. I'd wait again for less than 30 minutes, but I don't think it's worth an hour wait. I would come back to try their brownies and other pastries. Other guests in front of me spent over $100 here so likely the other baked goods are good.

This place is no joke when it comes to its popularity! I attempted to come here on a Saturday and the lines were way too long and I just kept driving. My second trip was on a Thursday around 1030am. There was still a little line but it moved fast. You have to order at the register and the will gather it all together for you. I got myself a strawberry matcha, classic cinnamon roll, and a 6pk of cookies. The drink was delicious and a good mix of strawberry and matcha. Sometimes matcha flavor can be way too intense and it wasn't here. The cookies were all yummy. All made very well but the MVP was the cinnamon bun! So favorable, soooooo soft melt in your mouth soft, and not too sweet! The perfect bite. I put it in the air fryer for 2 mins. I'll be back for the bun!

In the immortal words of Public Enemy, "Don't believe the hype." Well, in this case...the hype is real! People have been lining up for Tick-Tok influencer Ashley Cunningham's signature cinnamon rolls (traditional & matcha) since the shop opened about a month ago. Ashley is a classically trained chef and a self-taught baker. Her sweet treats are made from scratch daily with love and high-quality ingredients. I arrived on a Saturday at 8:30 and was fortunate that there was no line - just two people ahead of me. The shop is cozy & welcoming with big fluffy couches to sit on while you wait for your order. The pastry case is filled with cookies, muffins, brownies, banana bread, cakes, and even banana pudding. Coffee & tea beverages are available too. The staff are friendly & courteous. I ordered a classic cinnamon roll and a slice of coffee cake. I sat on the fluffy couch while I waited for my order, which wasn't long. The cinnamon roll exceeded my expectations. It was pillowy soft, with a perfect amount of cinnamon filling, and the cream cheese icing was chef's kiss. It was by far the BEST cinnamon roll ever! The coffee cake was moist with a crunchy crumb topping. I saved half of each for the next day and they were still soft & fresh and tasted even better when warmed up. I can't wait to go back for a brownie, some cookies, and that banana pudding. Kudos to Chef Ashley. *Metered street parking.

YUM! Came here to try their super soft cinnamon rolls. Ordered classic and matcha. Washed it down with a Spanish Latte- espresso, milk, condensed milk, and cinnamon Back to the cinnamon rolls- they are soft and gooey. The classic is sweeter than the matcha one but take your pick. You can't go wrong with either one. They also serve cookies, slices of cake, brownies, banana pudding , coffee cake, and banana bread. Plus coffee and matcha drinks. It was packed on a saturday afternoon but service was quick. If you love cinnamon rolls, you need to try them out.

Was sad to see FrenchiFornia close up after 5+ years in Pasadena and wondered what would take over the retail space. After the signage went up for Badash Bakes, posts all over IG started popping up about their unique baked goods. I was definitely intrigued with their matcha cinnamon roll. Every time we walked or drove by, we'd see a line and finally decided to stop by on a Thursday at around 1130. Though they had patrons dining inside and out, there wasn't a line to place an order! As they clearly state that cinnamon rolls are served until 12 and cookies are served after 12, we were fortunate to be able to sample both items. Matcha cinnamon roll - this was then one item I was excited to try as it was very unique. After trying it, not sure I like the combination of matcha and cinnamon. The only difference between the matcha and regular is simply with the icing. Cinnamon roll - thought this was the best item we sampled. Though it wasn't hot, I thought it was perfectly baked with the perfect amount of cinnamon and icing. Would definitely come back for this in the morning. Cookies - we ended up ordering a dozen (doubled up on both the matcha and toffee chocolate chip). Had high hopes as all of videos on IG kept stating how good they were but wasn't impressed with them. The best in my opinion was the toffee chocolate chip and the s'mores due to the uniqueness. I think I'd rather have a Levain or b. patisserie cookie if craving one. As we took the items home for consumption, didn't try their drinks so may have to come back for that another day. Will also be interesting to compare their banana pudding against Magnolia's.

Slightly overrated. We arrived 10 minutes before opening. The staff was attentive but I think they need a better ordering system as it is VERY small in there and trying to form two separate ordering lines, a waiting area and a pick up area in that small of a space is tooooo much. We ordered cornbread cookie (skip), lemon loaf (skip), choc chip cookie (yes), regular cinnamon roll (yes) and matcha cinnamon roll (50/50), london fog latte (yes) strawberry matcha (skip and get regular). Nothing was out of this world for me. Chocolate chip cookie and regular cinnamon roll were very good but again, i've had similar at other places. Once we got home we realized everything was better warmed up. Overall it's good but with the built up online hype I had seen, I personally expected a little more.

I have not had a chance to visit the location or experience the service so this is strictly a review based on the cinnamon roll. My sister grabbed me one of these and in full disclosure, I forgot about it for a few days but I still wanted to try it. It was stored in its original box container as well. Honestly, I can't wait to try this fresh. It really reheated well and it was insanely delicious and I've seen some reviews about them being chewy and everyone has their preference and I loved it!!! The chewiness and the balance of cinnamon/sweetness was spot on. Ignore the little black top, I warmed it up in a panini press and it was touching the glaze. This is one of the best cinnamon rolls I've ever had. It was flat but I don't judge a roll by its cover. Eat the thing and let the flavor do the talking. I'll be revisiting Badash soon and will be eating it fresh and updating the review.

There's been a bit of a craze surrounding this new dessert shop since they opened about two months ago. I was hesitant to go early on because I heard the lines were extreme, but luckily the situation calmed down by the time I stopped by (on a weekday around 10 am). I purchased a brown sugar cookie, cornbread cookie, toffee chocolate chip cookie, classic cinnamon roll, matcha cinnamon roll, and a cinnamon roll latte. The total for the three cookies, two cinnamon rolls, and latte came out to about $35 - not bad at all! The cookies were thin, crispy on the outside, and chewy on the inside. My favorite was the toffee cookie, which was rich and buttery. The cinnamon rolls were soft and pillowy, with an ooey gooey center - utter perfection. The cinnamon latte, on the other hand, was a hard pass. I'll just stick to their desserts going forward, which are certainly satisfying enough. ****************** My Ratings: 1 Star: Terrible; just thinking about it makes me angry. 2 Stars: Wasn't a fan so Not likely to return. 3 Stars: Meh. Average. Might return if others drag me. 4 Stars: Yum! Likely to return. 5 Stars: Amazing! Would plan my day around it.

3.5 stars Their cinnamon rolls are pretty good, but a little too sweet for me. Matcha one had a really good match flavor to it. My son loved their chocolate chip cookie, he described it as moist inside a little crunchy outside and not too sweet. The cinnamon roll taste better when warmed, but it does gets sweeter as well. I only ate half at a time because of the sweetness. I wish they would make their cinnamon rolls a little less sweet because they are delicious.

I love their cookies here!! I've tried the chocolate chip cookie before and today the brown sugar cookie. The chocolate chip is the best in my opinion, but the brown sugar isn't too bad at all either. I like because it's not too much grease/oil in their cookies. I tried their cinnamon roll and it was really good a tab bit sweet but still pretty good and soft. It's a 4/5 for me! The service was really fast and good! It's really cute inside and very clean. They have some seating as well. I want to try the Cinnamon roll latte next time as well. It's close to old town Pasadena and right in the perfect location. Scarce parking only and mostly street. I highly recommend, especially if you want some fire cookies!!

Ever seen a place and think to yourself; I'll pass, big hype or maybe it won't be good... Blah, blah, blah..... Same thing I thought about Badash bakes.. (Sorry)... I thought it was just going to be another place that offered ok coffee with overly sweet pastries....BUT... I was wrong!! Lol A coworker brought some cookies from here and after I had half of the fudge i decided to try this place for myself, yes cookie was good!!... AnnnnnD? Glad I tried it... Variety of pastries/cookies with resonable price.... Got the cornbread cookie (yes, tasted like cornbread)... not to sweet and enjoyable The coffee cake was just OK really... had a hint of coffee but wasnt good... The banana pudding was perfect ... But let me tell you!... if you like lemon... must get the lemon loaf was delicious... moist, not too sweet with a great lemon taste.... I would definitely get this again.... Coffee was decent... good enough to make me go back... My wife ordered iced americano and said it was enjoyable and not bitter at all.... Small place, so with the line to order and you waiting for your order, place can get crowded... After I orderd, I didn't know where to stand... so if you not a fan of crowded places, come when they just open.... Inside and outdoor sitting.... but how crowded it can get, I dont think I want to sit inside and people watch me stuff my face lol.... Parking is tricky, street parking and good luck wirh that sometimes, since this place is located kn a busy street... So... yes im glad I tried Badash bakes... enjoyed it... not the type of place I'll go back soon... I will go back thou.... (make sense).... When you go... Enjoy!!....

The surface here was quick and friendly. I came in on a Saturday around 2:30 Pm. Now just so you know you order at the cash register and they call your name once they have your stuff ready. The vibe is cool. Now on to the food, I have the cinnamon roll, the brownie, chocolate chip cookie and the double chocolate chip. All of them are DELICIOUS !!!! I like chocolate and so does my wife. We will definitely come back. Next time we will try the Matcha . I highly recommend this place. We definitely will come back. Great service and great food. Definitely worth a try.

10/10 would recommend going to try there cinnamon roll and cookies!! I wish I got half a dozen of cookies!!

we love to support family businesses!! i saw the bakery on social media and the baked goods caught my eye! especially the matcha cinnamon roll!! be prepared to wait, my friends and i waited in line for 30-40 min and when we got in, we waited an additional 15 mins to get our pastries and matcha drinks! I didn't mind, since it was a weekend and expected :) here's what we got: matcha cinnamon roll: 5/5 tbh I'm biased and love cinnamon rolls! the matcha flavor is hinted since I feel like the cinnamon is a stronger flavor profile! red velvet cake: 3/5 it was good! I how it wasn't too sweet! Smores cookie: 3/5 it was fun to try! a little bit too sweet for me, but it was worth a try!! matcha latte: 3/5 Strawberry matcha latte: 2/5 overall! I'd say if you're in the area and have time, stop by!! inside is very cute and staff was very kind!

Today was global running day and I was headed to Alo in Pasadena. I walked past Badash Bakes and saw a long line out the door at 8am. Upon finishing the activities I walked back and saw the line had died down so I decided to stop by as this has been on my bookmarks. They had their full menu at 10am so I was able to try everything I wanted to. I ordered: matcha cinnamon roll, carrot loaf, chocolate chip cookie, double matcha and strawberry matcha. Matcha cinnamon roll was $6.50, carrot loaf $4.50, cookie $3.70, double matcha $9 and strawberry matcha $8.50. The price for the baked goods were reasonable but the matchas were about $1-$2 more expensive than other places. Crazy to say these prices are affordable but inflation... Overall I thought all the items were good, just on the pricier side. The star of the show was the matcha cinnamon roll. It wasn't too sweet, fluffy and heavy on the matcha flavor. The carrot loaf was moist and had crunchy walnuts inside. Chocolate chip cookie was standard but good if you like crispy cookies. I thought my strawberry matcha was okay. Nothing too special about it. The double matcha had strong matcha flavor and wasn't too sweet. The matcha cream top was on the thicker side. For my 5 items it came out to be almost $40 with half the cost coming from the 2 drinks. Talk about drinking your calories haha.

I was excited to try this Black-owned bakery and made the early drive to Pasadena. Parking was a hassle due to an event so the options were either pay for a closer lot for $5 or pay less and walk farther lol. The space itself is super cute with good music, and luckily there wasn't much of a line when we arrived. I also kept trying to ask questions in social media due to seeing the morning and afternoon menu but no one was responding... just liking comments. There was no FAQ page or anything so it was frustrating since I didn't want to drive that far and not get everything I want. But we were able to get most of all we wanted: 7 cookies, a matcha drink, a brownie, and a cinnamon roll. The oatmeal raisin, s'mores, and chocolate chip were decent, but the matcha, brown sugar, and cornbread cookies all oddly tasted the same and lacked flavor. It definitely had me questioning if I was sick and just couldn't taste anything but we both felt the same. The brownie was very rich and a great size for the price, the cinnamon roll was a surprise hit, and the matcha drink was decent. Glad I tried it, but I wouldn't go out of my way again.

I had seen all the hype on Instagram about this place and decided to give it a try on a Friday around lunch time. I was hoping there wouldn't be a line, but there was. I ended up waiting 20 minutes to order. Matcha Cinnamon Roll: definitely the star of the show. It was a great balance of matcha and cinnamon. I do wish the presentation of these was better. Mine seemed to be falling apart. Brownie: thick, moist, and delicious. I would get it again. Red velvet and matcha cookies: again not super strong and thin but still moist. Wish I had tried more. The inside of the store is aesthetically pleasing, however because it's so small there's barely any space to sit and lounge. There were so many people in line and sitting waiting for their orders that I we were all crammed together in the waiting area. The ladies taking orders were really nice and helpful with all of my questions.

I have never been more excited to brag about my visit to the famous Badash Bakery. I saw the beginnings of this bakery on TikTok watching the owner Ashley plan her first bakery she was a personal chef who also sold cookies online and grew a cult following on social media. She had a soft opening and the magic began her social media took off and her videos went viral. My daughter surprised me with a visit on my birthday and It was a nice ride to Badash Bakes located in Pasadena California on a busy street with parking out front and a convenient parking garage across the street. When I say this place is hot it's an understatement the lines are long packed with people and as the lines moved along I felt a chill relaxing vibe. My daughter and I were impressed immediately upon entering there are comfy couches and rows of cookies cakes, banana pudding, regular cinnamon rolls & matcha cinnamon rolls, banana pudding, matcha lattes including strawberry matcha lattes. I say hello to Ashley who was packing orders with her mom and an amazing staff making drinks and restocking deserts. You tell the cashier what you would like and pay then the order is filled while you watch and wait my order was perfectly wrapped in her signature containers and bags nothing was crushed when I unwrapped them. I ordered one of every cookie available a cinnamon roll, banana pudding chocolate cake & red velvet cake and a strawberry matcha latte. We took a few pics and headed home. Here's my thoughts on what I bought. Strawberry Matcha Latte Earthy and creamy not too sweet it was just right very good and only the second time that I've tried matcha I'm glad I chose strawberry. 8/10 Cookies. Cornbread 9/10 unique and tasty. Oatmeal Raisin 10/10 Double Chocolate 9/10 Red Velvet 8/10 Chocolate Chip Toffee 10/10 Chocolate chip 10/0 Brown sugar 10/10 Smores my favorite 20/10 Matcha 8/10 White Chocolate Chip Macadamia 10/10 All the cookies were fresh buttery and delicious. Banana Pudding The pudding was creamy with a fresh banana flavor soft cookies and fresh whipped cream I loved it. 20/10 Cinnamon Roll Buttery and tender with just the right amount of cinnamon and a decadent cream cheese frosting it was delicious. 20/10 Chocolate Cake Tender and rich and the white buttercream was so good. 10/10 Carrot Cake Dense and rich topped with creamy frosting it was very good. 10/10 Both cakes tasted even better the next day at room temperature. I highly recommend you go visit Badash Bakery she's a young entrepreneur making a mark on the Bakery game in Pasadena it's worth the drive and wait in line and now she's officially opened her doors to the bakery adding much more to her menu. I'm going back to try her famous Matcha Cinnamon Rolls, Smores Brownies and Banana Bread. This was a sweet birthday treat to remember. Until next time. Just me Shawn C.

Favorite bakery! Cinnamon rolls smores cookies are the best! Line is long weekends and they run out early

I was very excited to try their cinnamon rolls and drinks! The line was pretty long for an early morning on Friday but the service was quick and we got all our food and drinks without too much of a wait. The matcha cinnamon rolls were very matcha-y, which I liked! Next time, I definitely want to try their matcha drinks! I thought the original cinnamon roll was just ok though. Both were much better once I heated them up a bit at home. The Spanish latte wasn't too sweet so it still paired well with the cinnamon rolls. There are a few free street parking spots on Colorado and two outdoor tables so we were able to eat outside with our little dog!

I first came across Ashley's bakery on TikTok when she was in the process of building it. Despite me not knowing her personally, I have been very honored to see it turn into a flourishing business. I went to the grand opening to try it for the first time because I have been DYING to try the lemon loaf since I saw her make it on TikTok. Have to say I was not let down. It was so fragrant and flavorful. The same can be said about the red velvet cake and both regular and matcha cinnamon rolls. They are some of the best I've ever had. The s'mores cookie WOW. If you're the type of person that likes desserts that are not too sweet and full of flavor, definitely check this place out. Service: Ashley and her staff were so welcoming. She walked down the line of people waiting and personally thanked them for coming out. She also happened to pack my order and I noticed she was triple checking and counting every item to make sure it was correct. She greeted me when giving me my order and offered napkins and spoons. It's not everyday that you see the owner of a bakery working behind the counters, packing orders, and being so involved with her staff and customers. Overall, I waited 45 min-1hr. Mind you, I arrived 30 minutes prior to the bakery opening because there was a line. Line moved pretty fast as soon as the doors opened (about 15 minutes). I noticed some people were waiting longer but that was because they ordered several drinks and I did not so please keep in mind that if you order drinks you might be waiting a little longer. Parking (because we're in LA and this is important): her shop is on a busy street right across the fogo de chao and H&M. There is no free parking but plenty of structures and meters available.

Disappointing. I waited over two hours in line and then finally got inside ordered my 2 cinnamon rolls and then had to wait another 15 mins for my order. The bakery itself is cute and clean but it's very warm in there and uncomfortable. There's not allot of space to stand and wait. The couches they have are super cute but not practical they are low to the ground and not suited for allot of people. The cinnamon rolls were so bad. The frosting was sour and grainy and very watery. They also raised the prices 2 days ago so they are now $6 each instead of $5. They are not "elegant" and definitely not service with "love" No one there seems happy to be there or gracious and welcoming. If we are waiting 2 hours at the very minimum a smile and a friendly demeanor would be so nice. Overall not worth it for me. Pasadena has plenty of other bakery options.

Delicious pastries and perfectly green matcha! You have to try the cinnamon rolls - sweet, soft, and light! All pastries looked so good and I'm definitely going back to try more! Service was friendly and there are a few couches to enjoy pastries inside.

I'm a cookie girlie so I was extremely curious about this place especially after lots of exposure via TikTok. Also I love to support a Black woman owned business. So I went on a Friday after some errands. I arrived a little after 3:30 but parking was easy and lucky. I found a spot right in front. I got in line around 3:40ish and ordered around 4:05. Got my stuff by 4:10ish. So very very quick and efficient. The water cooler was empty outside but it was cooling down already. I like the thought though for those who I imagine got a water bottle earlier in the day when it was hot. Lots of content creators around (likely due to Ashley's big presence and the recent interactions). An employee did recognize a couple behind me (I think they had been there the day before) and offered to save them a matcha cinnamon roll. (I hoped it wasn't the last one cause that would've upset me but luckily it wasn't and I still got mine). The cookies were soooo good. I got a brown sugar, white chocolate macadamia nut, cornbread, matcha, and red velvet. Every single one was soft and perfectly chewy. Exactlyyyyy how I like my cookies. I also got a matcha latte and a matcha cinnamon roll. Both were very matcha forward and good quality. I saw the barista make the latte (the correct way) and it was delicious. Also the matcha icing on the cinnamon roll was super lucious and not grainy at all. Also I got all of this for like $36. Talk about affordable especially in LA. It was basically closing time so they were out of the toffee chocolate chip and the regular cinnamon roll that I wanted to try. Not surprised. BUT I will be back for both of them!!! Also, Ashley's super sweet mom also slipped a double chocolate chip cookie in my bag which was so nice. My bf loved it and basically inhaled it. Can't wait to come back!!!

Excited to be able to try! Stood in line for about 45- minutes to an hour. The inside is very welcoming and cute. I would recommend trying either cinnamon rolls. It was her first week opening so i will extend grace.

Opening week expect a line out the door. I did overhear many rude customers ahead of me. They are in their soft opening so be patient when ordering and while waiting for your order. Cashier thanked me for being patient and for being nice. Ashley the owner and baker is there packing your order once you pay. She is very present in the day to day business, from cashier to barista and to making sure your order is properly packed in a box and handed straight to you. This bakery has a nice seating area indoors and 2 tables outside. They offer a variety of baked goods and beverages. There is a morning menu (7am-12pm) and an afternoon menu (12pm-6pm) for all the baked good. Come early if there are specific baked goods you like to try. Ashley does make sure she is fully stocked so everyone can enjoy a bite. Carrot Cake Slice- 10/10 Very moist and not too sweet. Red Velvet Slice- 9/10 Not too sweet but not as moist as the other cake slice. Chocolate Chip Cookie- 10/10 Super soft and great flavor. Nice big chunks of chocolate throughout the cookie. S'mores Cookie- 10/10 The melted marshmallow was a great touch to the cookie. You get a nice marshmallow pull when splitting the cookie. Banana Pudding- 10/10 Balanced flavor and not too sweet. Every bite had banana and Nilla wafers.

One of the best cinnamon rolls I've ever had! We lucked out when we passed it with a shorter line so we divided to stop in and grab a cinnamon roll and I'm so glad we did! Such great, fast and amazing service as well!

Cookies are sooo soft and delicious! Everything else was just meh. I didn't get the chance to try the cinnamon roll because I had to wait 15 min for a new batch and I just didn't have the time. But I'd go back for the cookies and to try that roll

As someone who usually isn't big on sweets, I have to say..the cinnamon roll here was really good! Their cookie selection also looked amazing and is definitely tempting for next time. I mainly came for drinks and tried the iced cinnamon roll latte, which unfortunately wasn't as strong as I'd like..more on the watery and slightly warm side. The matcha was okay, but not something I'd personally crave again. That said, the line was out the door but moved quickly, and the customer service was excellent. I was greeted right away, and the team worked so well under pressure. Such a cute spot, and I'd come back for the baked goods!

We went at the end of the day so there wasn't a whole lot left but anything you buy from here is so good. We ordered a strawberry matcha, cinnamon roll latte, matcha cinnamon roll, matcha cookie, cornbread cookie and a chocolate chip cookie. The cookies are so soft, even a day or so later. The cinnamon roll latte has a layer on top of the actual icing that they put on the cinnamon rolls. It was pretty quick service since there were only few customers in there and fairly quiet.

Everything was a 15/10! I typically don't have a strong sweet tooth, but this was by far the best cinnamon roll I have tried in my life. I've been waiting to try BadAsh Bakes after seeing numerous positive reviews and buzz around the opening; and let me tell you, this exceeded my expectations by far! 10/10 Cinnamon Roll: Every bite of the original cinnamon roll played a musical symphony on my taste buds: fluffy, soft, gooey, fresh, and perfectly balanced with the cinnamon and whipped frosting - all of which was not overly sweet (sometimes desserts can be overpowered with sugar). 10/10 Matcha Cinnamon Roll: Perfection *chef's kiss* You tasted the matcha flavor that complimented the cinnamon roll so well. Again, fluffy, soft, gooey, and fresh. 10/10 Double Foam Matcha Latte: Spectacular. The notes and flavors of the matcha powder was prominent, without being overly chalky. The matcha foam created a nice, creamy salty/sweet harmonious sip to the palette. 10/10 S'mores Cookie: Gooey, crispy, chocolaty and marshmellow-y center - like a bite of pure bliss! The ambiance was very chic and clean. Wait time was under 10 min. I've been itching to come back and order everything again! Fantastic job Ashley!

Was excited to finally go out and try this bakery out. Luckily the line was not bad as it was during the soft opening. The service good but the layout of where to order was a bit confusing and I had to ask another customer where to order. The ambiance was a little crowded and the couches to sit inside were not the best as they were super low. I get the esthetic but its not practical for a shop. The baked goods looked delicious for the most part but the cinnamon rolls looked a little sad and flat. I ordered the regular and matcha roll. They were too sweet for my taste and too chewy and not in a good way. The banana pudding was delicious and my favorite of all the things we got. Cookies were good The coffee was okay. Nothing special Overall okay, but not something where I feel like I need to go back.

Unfortunately just another overhyped spot popularized by social media. Ordered the cornbread cookie, matcha cinnamon roll, and a strawberry matcha latte. The cornbread cookie was ok but a bit too soft. The matcha cinnamon roll barely tasted like matcha and was very soggy. The strawberry matcha latte didn't taste like strawberry at all and basically tasted like 90% matcha and 10% milk. I brought the latte back home to my husband and when he drank it he asked me if there was even milk in it. I am happy to support small businesses but only when they deliver a quality product that is in alignment with how much they charge for it.

The desserts are BOMBB! I got here at 10:30 a.m. on a Saturday and waited maybe 20 minutes in line and then another 5 until my order was ready. I love Ashley's videos and I've seen a lot of negative discourse about her desserts. After trying her desserts myself, I can truly say everything was delicious and made with quality ingredients. If you dont like her stuff you're probably used to processed foods made with low quality ingredients. She's a CHEF and knows what shes doing *also cookies ARE sold before noon. Maybe its a typo on the menu? Idk Banana pudding 10/10. I love how real it tastes unlike a lot of artificial puddings. S'mores cookie: 9/10. A delicious flavorful cookie. I will say it's a chocolate chip cookie with a marshmallow in it. I didn't get any chunks of graham cracker so i'm not sure if it's in the cookie or not S'mores brownie: 10/10 Again I didn't get any hint of grahm cracker but the freshly made and torched marshmallow topping is delicious! It's pretty sweet and dense but I loved it!

On a Saturday morning at 8:07am, my sister and I drove by to see the line. The line wasn't too bad since they open at 8am. We waited 35min in line to go inside. There was 6 people inside the store placing their order with cashier and waiting for counter person to packaged the dessert items. Some were waiting for their ice coffee drinks or speciality pasties in matcha. They had coffee cake, cookies, slices of loaf breads, and brownies. We didn't see any cake slices yet. The cookie was thin and tastes good and coffee cake was moist. Next time I would try their cake slices,

It's worth the hype! My coworker and I stepped in on a late Wednesday afternoon; the smells, the music, the laughter - yes the vibe. And then we had those cookies! Coming back for the Cinnabon....

Delicious. Moist. Happy Tummy. Visited this hidden gem after an Alfred Coffee run on a Wed morning. Wanted one of everything but decided on two things. Also, it would allow me to visit again soon... Cinnamon Roll: Usually not a fan of cinnamon rolls but when I do make it a Cinnabon. Badash's cinnamon roll is now my new favorite!!! Soft, moist, creamy icing. Not too sweet, hits the right spot!!! Banana Bread: Game changer. I thought since it's a banana bread, it's healthy!!! Moist, smooth, delicate crust, definitely taste the bananas but not overpowering. Next visit: Banana Pudding, Matcha Cinnamon Roll, Brownies, Cookies Badash does not disappoint!!! Must visit when in Pasadena. Also, friendly staff and exquisite service.

there was street parking nearby and not much of wait on a weekday morning. the strawberry matcha was good quality, i liked the strawberry part i just wish it was a bit sweeter. the matcha cinnamon roll tasted more like a regular cinnamon roll but it was still good. would love to come back to try more!

My partner & I stopped by about 15 minutes before closing just to grab some matcha lattes. Unfortunately the matcha was not up to standard. I'm not sure how they make their matcha lattes so maybe it was the last minute stop. It was a good matcha taste; however, it was a bit rather watery & the matcha powder was not mixed well. If you zoom in on the picture, on the right one you can see the clumps of matcha powder. There was clumps on the top & an awful lot on the bottom. The taste was there but the clumps made the drink's texture chalky & was not enjoyable. Hopefully another time we stop by, the product is better. You'd expect almost an $8 matcha latte to be up to standard. On a lighter note, the shop itself is really cute & aesthetically pleasing, plus the cashier was welcoming & polite.

I hate this for me but love this for this business. The hype is real! The cinnamon roll literally melted in my mouth and I haven't stopped thinking about it for three days now. I was so upset for several reasons (keep reading lol). For one, I only bought one and for two I don't live in the area and can't eat one regularly. I needed to go to Pasadena to pick up something so it was a perfect opportunity to check on the new bakery. Drove passed the bakery while looking for parking and there was already a line out of the door. Found metered parking right around the corner for $0.62 for 30 minutes. (Btw I made it in and out with 7 minutes of time on the meter to spare.) Outside there were about 9-10 people ahead of me and then the line continues inside. The line moves along pretty quickly and they are constantly calling out names for orders that are ready. They have a 6 cookies for $21 deal; otherwise, the cookies are $3.75 each. I opted to purchase the 6 and share the calories with my family who tend to have a sweet tooth. Also ordered the regular cinnamon roll, a lemon cake and a strawberry matcha. They also have day old cookies for $2 so I grabbed one to take to my coworker who I've been telling about this place. EVERYTHING was good. I also thought the staff was friendly and kept the line and orders going. Since I was on a time limit with the parking, I thought this was notable. Also worth mentioning is that I ate the cinnamon roll HOURS later and it STILL melted in my mouth. It tasted super fresh, I couldn't believe it. I almost wanted to get back in my car and take the hour drive to get another one because it was just that good. The strawberry matcha was good too but I had some questionable particles coming through the straw that weren't strawberry seeds (I looked at one particle but couldn't identify what it was pink/brown color with paper like texture), but I didn't let that stop me from finishing it. I will definitely be finding another excuse to return to Badash Bakes SOON.

Amazing delicious! Great customer service and the cookies are so fresh and perfectly baked ! I love this cute little bakery! So far I have tried the s'mores, corn bread cookie, brownie! Which was my favorite! Today I'm trying the matcha cinnamon roll I went right at 8am because they do sale out of those quick! Assuming it's delicious if you're a matcha head like me! Also tried the Spanish latte ! And it is pretty up there ! All I have to say is that it's definitely worth trying and very affordable! Welcome to Pasadena !!

Wow! This place has been open for about three weeks now and every time I try to go check it out the line is at least over an hour. Today, I went early around 0930am and I was number twelve in line. I was excited because I had heard so many great reviews about the pastries and I love banana pudding. I ordered two chocolate chip cookies, one oatmeal cookie, a regular cinnamon roll, and a banana pudding. Everything was scrumptious. The banana pudding was the best I ever had and their cinnamon roll. Whatever cream-like topping they use on those is amazing. The pudding was so soft and filled with bananas like a cake ingredient. The cinnamon roll was moist and yummy. The cookies were good and the atmosphere had very cute modern decor. It was small inside but the line moved pretty fast. They only take four people at a time for orders. So as someone walks out you can go in. The prices are very reasonable. They use quality ingredients and are constantly making fresh pastries items throughout the day. This is my new spot for my sweet tooth. The line was worth the wait for me. I waited about fifty minutes. I want to try a coffee drink next time and a brownie. Note: If you have a sweet tooth and you want some delicious dessert, "Badash" is the place to be if you're in the area of Pasadena. Hopefully, the line will be shorter once its been open a little longer.

First off I love to support Black women owned businesses when I can! I stopped by today (on a Saturday) with my bestie and the wait time was 30 minutes then about 5-10 minutes to get your order. The service was friendly with an aesthetic ambiance but a very tight space. Let's get into the treats. Here are my honest ratings from 1-10. - Cinnamon roll 10/10 (I bet warmed up even more delicious) -Coffee cake 7/10 ( it could be better) -Brown sugar cookie 9/10 (so good) -S'mores Cookie 10/10 -Strawberry Banana matcha 8/10 Overall I will be going back to try different desserts!