Baskin-Robbins, the iconic ice cream parlor chain, serves a rainbow of flavors, sorbet, and yogurt while keeping it fresh with a new look and tagline.
"Originally founded in Glendale over 75 years ago, Baskin-Robbins is rolling out a new logo, packaging, employee uniforms, and even a fresh tagline — “Seize the Yay,” reports National Restaurant News." - Mona Holmes
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