Beard Papa's
Dessert shop · Austin ·

Beard Papa's

Dessert shop · Austin ·

Fresh Japanese cream puffs & eclairs baked daily, many flavors

Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null
Beard Papa's by null

Information

11301 Lakeline Blvd, Austin, TX 78717 Get directions

$

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Dessert
Credit card accepted
Debit card accepted
Contactless accepted
Wheelchair accessible entrance

Information

Static Map

11301 Lakeline Blvd, Austin, TX 78717 Get directions

+1 512 579 0007
beardpapas.com
@beardpapas

$ · Menu

Features

•Dessert
•Credit card accepted
•Debit card accepted
•Contactless accepted
•Wheelchair accessible entrance
•Wheelchair accessible parking lot

Last updated

Dec 11, 2025

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Japanese Bakery Beard Papa’s Opens in Austin’s H Mart Food Court | Eater Austin

"Opening Saturday, March 30, 2024, this new H Mart Lakeline food-court bakery brings the chain’s signature cream puffs—light choux pastry shells filled with cream and custard—to Austin’s Lakeline area. Shell flavor options include chocolate eclair, vanilla, s’mores, and churro, with fillings such as vanilla bean, chocolate, and green tea. The menu also features non-puff desserts like crème brûlées, chocolate and ube fondants, and Japanese puddings, along with milk teas (taro, matcha, and brown sugar). Reddit reports the shop is taking over the former Snowy Village Dessert Cafe space inside H Mart. An opening special will give gifts to the first 100 visitors starting at 11 a.m., plus other promotions; regular hours are 11 a.m.–8:30 p.m. Sunday–Thursday and 11 a.m.–9:30 p.m. Friday–Saturday. The brand first opened an Austin location in the Domain in April 2021 and was founded in Japan in 1999 by Yuji Hirota, now operating internationally." - Nadia Chaudhury

https://austin.eater.com/2023/11/22/23972919/beard-papas-austin-h-mart-bakery-open-march-2024
Beard Papa's

Mr. No Tengo D.

Google
We came here and tried two items — the original and the frozen raspberry. The original was soooo good! The sweetness was just right for me, with a great flavor and plenty of creamy puff inside. Compared to that, the raspberry one was a bit too sweet for my taste. After trying the original, I just couldn’t finish it. The flavor itself was nice, but I hope they tone down the sugar a bit. Other than that, keep up the great work! Cheers 🥂

Kelly T.

Google
At this Yelp Elite event we had the fun of trying Beard Papas. The origination story is a feel good read. Fun location for kids. Located in the center along the wall of H mart. If you enter on the grocery side to the right then just turn left and Beard Papa's will be on the left. My kids are giving their full approval and said it's very good. They both got the Oreo one with ice cream inside. The original with cream got their okay too. One kiddo felt like it was too bready but the other liked it. The location is great for kids with a play area that’s perfect for littles.

Sarah C

Google
I stopped by on a Sunday afternoon after a bite to eat in the Hmart food court; I was there around 1pm and there was no wait though they did have a sign up saying the green tea flavor was out. I ordered a classic and a creme brûlée and the lovely lady at the counter torched it fresh for me which was unexpected and fun! I had to eat that one right away lol and it was super tasty. The portions were larger than I expected from the photo and made the price more reasonable. The puff was stuffed with custard and the sugar top was lovely and crispy. My only very small complaint was one corner of the puff was a little overcooked but it wasn’t burnt just a bit crunchy. The service was fast and friendly and the puffs were tasty- I think this would make a super fun dessert to bring to a potluck or for someone’s birthday!

Wendy B.

Google
Lorena was very friendly, the puffs are very creamy and full size. I forgot you can choose the fillings (vanilla, chocolate or green tea) and unfortunately I was given all vanilla. Still very delicious

Angelica L.

Google
Beard Papa’s is conveniently located inside HMart, so we did some grocery shopping first and then stopped by to grab cream puffs before leaving. There was only one person ahead of me, and the wait was short. The cashier was sweet and greeted me with a warm smile. I don’t usually eat cream puffs, but these were pretty good and had just the right level of sweetness. The puffs were also crispy, which I liked since I can’t stand soggy cream puffs. Original Cream Puff: Lightly dusted with powdered sugar and filled with a tasty vanilla bean cream. The filling felt a bit sweeter than the Green Tea Éclair’s, probably because it didn’t have chocolate on top. Green Tea Éclair: The green tea chocolate topping was sweeter than the filling and really good. I was a little bummed that the filling was vanilla instead of green tea, though. Overall, both were tasty and worth grabbing if you’re already at HMart.

Josh P.

Google
We went to Beard Papa's on Saturday afternoon and H-mart was nuts! So many people. No line at beard papa's and due to some prior strategizing, we were ready to order. We got the original with chocolate ice cream inside and it was my favorite of the three. We also got the oreo with vanilla and a creme brulee. I liked the creme brulee more of those two and it seemed to be the favorite of my brother in law, who got to try the non ice cream options. I was a bit disappointed they were out of green tea filling since its what I was looking to most but we'll definitely be back when we do some shopping at h-mart in the future. The service was friendly and I think the same girl was making everything too and it only took the 15 minutes she quoted us. We snuck off and had some amazing friend chicken while we waited. I didn't know I needed cream puffs in my life but now I do.

Mari B.

Google
Scrumptious! We enjoyed both custard and ice cream filled options of the giant cream puffs. Perfect treat, not too sweet but a decadently presented dessert! Lorena was so kind and patient and gladly helped us with our decisions. Always an extra great experience when we get to interact with happy and professional team members :). THANK YOU 😊!!

LeWayne B.

Google
Picked up some cream puffs to go for a small gathering. Arrived right when they opened, so waited a few minutes for some to come out fresh. Service was very friendly and helpful. Ordered a variety of flavors from original, mango, ube, strawberry, and chocolate. Although didn't eat them until about an hour later, they were still very crispy on the outside. I enjoyed all the icings on the top as they didn't taste artificial. However, my favorite was the original. It allows you to taste the pastry and cream without being distracted by the flavored icings.
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Delores L.

Yelp
I had not been to Beard Papa for a while, so I decided pop in today to purchase cream puffs. Today, I got two plain, two matcha and one ube cream puffs to share with friends. It was their first time experiencing Beard Papa cream puffs. The cream puffs were just as delicious as they were previously. My friends are now Beard Papa evangelists. Everyone liked the firm, yet soft crust along with the cream inside the cream puffs. Our cashier was friendly and fast. She backed up the cream puffs so fast, it could make your head spin. While Beard Papa did not have any other customers, H-Mart and the restaurants in the food court were super busy. The H-Mart environment was fast and furious. While the parking lot was full, you could easily find parking spaces.
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Karla D.

Yelp
Beard Papa's is a cream puff bakery located inside H-Mart, just at the outskirts of the Market Eatery. This is a national and worldwide chain (franchise) that started in the late 1990s in a small Japanese town. When you go to the bakery, you have cream puff building options. For example, you can choose your base (shell) and they have a few to select from. Some of the choices include chocolate eclair, Oreo crumble, and original. Those are my favorites, but there are others as well. Then you can pick from three different fillings: chocolate, vanilla, or green tea. The shells are flaky and crisp with delectable cream filling. It's also a big plus in my book that the filling doesn't cause the shell to sog and taste or feel wet. Eek. Ever experience that? Gross. If you really want to treat yourself, this would be a good way to do it. This is the treat that truly hits the sweet spot. They often have specials (kinda BOGO-style).
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Brianna Z.

Yelp
Much better than I was expecting. The exterior has a nice crunch and wasn't soggy from the custard filling. Service was nice. Convenient location in the hmart food court, so seating was available in the large area.
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Andrew W.

Yelp
Delicious cream puff shop! I've tried several flavored ones yet my best pick is a good old original one!
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Josh P.

Yelp
We went to Beard Papa's on Saturday afternoon and H-mart was nuts! So many people. No line at beard papa's and due to some prior strategizing, we were ready to order. We got the original with chocolate ice cream inside and it was my favorite of the three. We also got the oreo with vanilla and a creme brulee. I liked the creme brulee more of those two and it seemed to be the favorite of my brother in law, who got to try the non ice cream options. I was a bit disappointed they were out of green tea filling since its what I was looking to most but we'll definitely be back when we do some shopping at h-mart in the future. The service was friendly and I think the same girl was making everything too and it only took the 15 minutes she quoted us. We snuck off and had some amazing friend chicken while we waited. I didn't know I needed cream puffs in my life but now I do.
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Chrissy N.

Yelp
If you're looking for a dessert that's indulgent yet not overly sweet, Beard Papa's cream puffs are an absolute must-try! From the first bite, it's clear why this bakery has a global fanbase. Here's why I'm obsessed: 1. Fresh, Light Puff Pastry: The pastry shells are baked to perfection--crispy on the outside, airy and tender on the inside. Unlike heavier desserts, these puffs feel light and delicate, making them irresistible . 2. Just-Right Sweetness: The fillings (like the classic vanilla custard or matcha) are creamy and flavorful without being cloying. The balance between the subtle sweetness of the custard and the buttery pastry is chef's kiss. 3. Generous Fillings: Each puff is stuffed to the brim with velvety cream, ensuring every bite is rich and satisfying. This location even fills them to order for ultimate freshness. 4. Variety of Flavors: everything for everyone's taste bud and mood. Final Verdict: 5/5 stars! During this visit, we got the classic vanilla custard which is my favorite. We ventured out and tried the frozen mango yogurt filling and it certainly is now my son's favorite. It's sweeter than the classic custard but the mango flavor is there and delightful. Tip: Try the green tea filling if available--it's an earthy, refined twist on the classic. Also, it's inside HMart so you can kill two birds with one stone while there and get your grocery shopping done too!
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Courtney R.

Yelp
Papa Beards is located in the busy H-mart but it doesn't affect Papa Beards amazing service! They are very kind and fast! I ordered Creme Brulee and Vanilla Cream Puffs. Both were super light and tasty but I loved the vanilla more because its covered in the light puff pastry. OMG that puff pastry tastes amazing with the vanilla creme inside. I also had the limeade and wow I didn't expect for it to be so close to lemonade but actually much better! Papa Beards really exceeded my expectations and I will absolutely return!
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Jay C.

Yelp
They manage to have a really delicate but tasty pastry shell. I'm a big fan. I also felt like the cream filling feels and tastes like authentic wholesome ingredients. Thw employee preparing my macha cream puff enjoyed working there and was pleasant to interact with! The only thing i would say is that hmart is pretty loud and distracting.
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Ashley C.

Yelp
an amazing spot for a sweet treat post a meal in the hmart food court. i got the matcha one along with the original, sadly they were out of the matcha filling. it was so yummy and definitely a nice little sweet treat. i like how they fill it with cream after you order as then the puff pastry won't get soggy. i will definitely be returning to try the matcha filling!
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Jennifer M.

Yelp
Had a great first experience at Beard Papa! The staff were friendly and kind. They're in an easy to access location. It's counter style like all H Mart spots but this one is in the front so much easier to get to without walking the crowded food court. I got the original and green tea. Both were light and crispy, and the filling flavor was delicious! I enjoyed the green tea flavored toping. A delicious and filling treat/dessert!
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Cinzia L.

Yelp
Delicious pudding filled pastry. I got two flavors. The original and the crème brûlée. The original was perfect. Not too sweet overall I would say a general vanilla pudding flavor. The crème brûlée was really pretty to look at and it tasted just like one too. Caramelized sugar on the top. Delish! Once I got home I paired the rest of the original flavored one with some Nutella and omg that was the best!
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Stephanie A.

Yelp
cute spot for sweets inside of h mart! I got to try the original and the cookie cream one and I thought both were great, but did enjoy the original better :) these are massive for cream puffs so definitely a filling option! I thought the service was great and fast too. I would definitely come back for a nice sweet snack
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Veronica Y.

Yelp
I've loved Beard Papa's for years and years and years (since I lived in Asia) and it's not just nostalgia because this one does not disappoint. The pastries here were very crisp and light and the custard cream inside was smooth, cold, and not too sweet. Perfect. I like these much more than regular cream puffs because the custard doesn't feel heavy and is more flavorful. But remember, the sweetness is calibrated for the Asian palate. Actually, that's why I like the original the best. The flavored ones have a suuuuuper sweet topping that isn't very strong on whatever the flavor it's supposed to be. It just tastes like sugar or white chocolate. And to me, that detracts from and overwhelms the cream filling. But YMMV and there are plenty of people who enjoy the flavored ones.
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Suki Z.

Yelp
The cream brûlée is essentially the regular cream puff but with torched sugar on top. For a dollar increase, the only addition is the torched sugar. They cut off a 1/3 of the regular cream puff and then flattened the filling to dust the sugar to torch. I personally think there was not enough to it for it to be the highest costing puff on the menu. Because it's not a round puff, it's also messier to eat because when you bite into it the cream will get over your face if you aren't careful. An underwhelming experience but still quality vanilla filling with a crisp puff.
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Mimi P.

Yelp
I enjoy the cream puffs here a lot! There is an assortment of different flavors to choose from. The inside was spacious and had seating. Service was quick as it was served on the spot. I got the original cream puff flavor, and it was delicious! Not too sweet but fluffy.
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Vedette V.

Yelp
Your Yelper Girl here! I first tried these cream puffs during a Yelp Elite event. The establishment is located inside Hmart. I have since gone back to get more and share the cream puffs love. The cream puffs are filled with the custard like filling when you place your order. We have tried the original cream puffs which is fantastic and the chocolate eclair one which is also fantastic! We tried the chocolate eclair one with the original filling and also with chocolate filling. both were yummy. I took some to my sister and she really enjoyed them. The cream puffs liner says "best consumed same day" and I agree they probably would not taste as fresh the next day. That definitely would not be a problem in my house.
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Courtney B.

Yelp
I paid a visit to H-Mart over the weekend to sample a variety of items to include the cream puffs offered here. In Japan, cream puffs have been adapted and modified to suit Japanese tastes. Japanese-style cream puffs, also known as "choux cream" or "shu cream," are typically smaller and more delicate than their French counterparts, with a lighter, airier pastry shell. When small individual choux pastry puffs are baked, the interior becomes light and airy, and the exterior turns crisp and golden. The puff is then filled with a sweet custard filling. While the traditional shu cream has a plain puff pastry and classic yellow custard cream filling, the fillings offered here are mango and vanilla. My partner and I purchased a 6 pack of puffs. The craquelin for the puffs were not light but more on the heavy side when it comes to these types of pastries. The cream within the puff was dense as if it had been cooled/chilled prior to purchase. The various flavor combinations we tried (oreo and vanilla, matcha and mango, etc.) were all similar in taste in that the matcha puff didn't taste much different from the strawberry puff This chain puff establishment is worth a try if you haven't experienced a puff before, but these are not the most unique puffs one can find.
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Gwen A.

Yelp
This place is fabulous. I can't wait until I am on that side of town to go again. The filled was light and sweet, but not overly sweet. The pastry is, also, light. We tried the original, chocolate, cookies and cream, matcha, ube , cream brûlée, and frozen raspberry. My favorite was the frozen raspberry. Highly recommend going here and I will be back in a couple of weeks when I have an appointment in cedar park.
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Nhu L.

Yelp
Let me tell yall. I have a real good sweet tooth and this place is my go to place after a grocery and food court trip at HMart. It stands out from all the dessert places in the area by the taste. I love the taro or green tea topping flavor with vanilla or green tea filling! I look forward to this special treat when I'm here. The breading is thin (which I like) and the custard be custarding! It's so creamy and middle sweet not overpowering! I couldn't give this place 5 stars because the menu offers a wide variety but when I ask for a flavor or custard they don't have it. I'm like how?! Other than that it's a great place.
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Lana K.

Yelp
Located in H-Mart. Small location. Quick service. There are several filling options to choose from. The cream puffs themselves have gotten a lot smaller.
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Shayer S.

Yelp
Wasn't too busy or particularly clean looking. One broken table in the front. Did not look like a new place. The puff pastry was tasty - I recommend the chocolate eclair with vanilla. The original shell was okay along with the chocolate. Domain location is much superior.
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Carree W.

Yelp
Stopped by to grab a few cream puffs for my Dad. Did not know it was inside H Mart lol. Tried the 6 assorted flavors. Service was quick and it was really cute in the area. Lots of food places, small stores and games too.
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Steph W.

Yelp
Such a delight find inside H Mart! This used to be all over the place in California and even in Taiwan. Had to get a cream puff! Still tastes amazing! Vanilla cream with chocolate puff, fantastic!! If you haven't had this, try the original cream puff then get fancy after. It is quick service and does get slightly congested. They have buy 5, get 1 free. Try all the flavors!
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Briana N.

Yelp
Beard Papas is one of my favorite dessert spots and I was so happy to hear they opening a spot inside Hmart, what a perfect location!! The cream puffs have a nice crispiness to it, the filling isn't too sweet, and they always have deals such as buy 5 get the 6th one free. But I do prefer the domain location, as they have less options and seating here.
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Michael S.

Yelp
I'm sure this place is good but the lady serving doesn't change her gloves to do anything. Touched everything, money, items around, and the food. One go. Pretty nasty
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Catherine P.

Yelp
I had been wanting to try beard papa's for the longest time, and I am glad I finally did. I tried the plain/ original puff with ice cream inside, and it was great. The puff was both perfectly crisp yet soft in the inside. The cashier did not skimp on the ice cream inside, and it was such a nice treat on a hot day. Prices were alright. I believe it was $5/6 for one cream puff. This location is inside the Austin H-Mart, so it is the perfect place to go for lunch and dessert or to grab a dessert and go shopping. It also has a large parking lot. Overall, great experience, and I would try a different flavor next time. They all sounded great. 9/10!
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Leah G.

Yelp
I had never been to a Beard Papa's location before, but after hearing that they were opening one inside of H-Mart, I was thrilled to get to try them! When we got there, there was no wait, and the staff were so kind and helpful. The cream puffs looked absolutely beautiful in their display cases, and it was great to watch the staff hand dip each ube cream puff. Everything was filled with fresh custard to order, and it was wrapped up so beautifully. Each puff was weighed very precisely to ensure consistency, which I appreciated. I have only tried the plain one so far, and it was delish! The choux was perfectly light and crisp, with lightly sweetened, rich custard. It was not too sweet, and I thoroughly enjoyed it! We cannot wait to go back!
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Thu T.

Yelp
Delicious, big, and pricey cream puff! It's great to see that everything is made fresh to order. The filling is freshly injected. The bread has a slight crisp on the outside and very light and fluffy inside. The custard is rich, creamy, tastes like it's extracted from vanilla beans. The powdered sugar on top is mainly for presentation but it's not needed at all. Overall it's a very delicious cream puff but it's a one time thing for me, can't justify to spend almost $5 for a cream puff.
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Nicole G.

Yelp
So glad they've opened a location in Austin! I hope they offer the mini size puffs in the future because these were huge.
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Jennifer W.

Yelp
Japanese crème puffs?! Absolutely!! Located in the H-Mart food court, Beard Papa's is a crème puff pastry shop that originated in Osaka. They offer crème puffs in flavors that include Oreo, chocolate, and Ube. I highly recommend just getting the 6 pack so you don't have to choose. What a great stop right before leaving H-Mart!
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Vy T.

Yelp
I absolutely love beard papas. I never have an issue with them before. Unfortunately the cashier at this specific location looked completely over it. I ordered a creme brûlée puff and it was barely scorched on the top. I could've gotten an original instead of paying over a dollar more for this.
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Topi H.

Yelp
Decadent and delicious!!!! I had been curious about trying their cream puffs for a while and was so excited to see they had a location inside hmart!I ordered their Ube Cream Puff and the puff was crispy and light while the vanilla bean filling was luscious and creamy. Price was decent and I love that they have a little table right by the indoor play area, you can have your dessert while the kiddos play! Service was friendly and quick.

Norma G.

Yelp
I love cream puffs so these immediately caught my attention when I was visiting Austin, Texas recently. we always go to Hmart and on this visit we were eating so I decided to by a 6-pack of these be yummy looking cream puffs. there is a wonderful selection of different topping &/or plain. they are filled with de fresh cream after you order them, placed in individual wraps and fit perfectly into a cute box with a top handle. I recommend these to everyone, you must try them to believe how good they are.

Kyla S.

Yelp
the service at the hmart location is garbage. ordered one cream puff, tipped and the cashier acted like i completely ruined her day by ordering something. my one cream puff was also wrong :) the domain location is 10 times better. i would not have an employee like that working for me at all.