Beloved's Bakery and Cafe

Bakery · Reno

Beloved's Bakery and Cafe

Bakery · Reno

1

299 E Plumb Ln #129, Reno, NV 89502

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Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null
Beloved's Bakery and Cafe by null

Highlights

Artisan sourdough, pastries, breakfast & lunch, coffee  

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299 E Plumb Ln #129, Reno, NV 89502 Get directions

belovedsbread.com
@belovedsbread

$10–20

Information

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299 E Plumb Ln #129, Reno, NV 89502 Get directions

+1 775 357 8140
belovedsbread.com
@belovedsbread

$10–20

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Aug 8, 2025

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The Best Restaurants and Bars in Reno, Nevada | Eater Vegas

"Love bread? We all do! So get familiar with Beloved’s Bakery, a business that makes regular appearances at various farmers markets, but also operates its own cafe south of Midtown. If you have trouble finding the place, look for a crowd outside the front door, patiently following posted instructions that limit the line inside to six people at a time. The sourdough is a signature staple, but you’ll appreciate olive loaf, rye, focaccia, Japanese milk bread, and even a traditional pretzel just as much. Come early for organic eggs — especially the crab Benedict or shakshuka in roasted tomatoes, peppers, and local mushrooms — and later in the day for mouth-watering sirloin burgers. The coffee is prepared with a rotating selection of beans from local roasters." - Rob Kachelriess

https://vegas.eater.com/maps/the-best-restaurants-and-bars-in-reno-nevada
View Postcard for Beloved's Bakery and Cafe

MerDeNoms

Google
Pastries and other baked goods are delicious! Just the plain croissant itself is already the best. I wish they'll have more breakfast options especially for vegetarians and vegans. The coffee too was good. Perfect roast and brew. Now my favorite!

H T

Google
Beautiful and delicious pastries offered at this newer bakery. They have a great menu and offered new options fresh baked bread. Delicious coffee bar also. This place has hit the sweet spot with accomplishing both a fantastic bakery and legit coffee bar. Prices reflect this mark of excellence but worth the splurge.

Sojourn Bunny

Google
Order pastries/bread (packed in carryout boxes/bags) & brunch foods (for dine-in) at counter. Drinks & food are delivered to table, but mostly self-service (water, utensils, napkins, sauces, milk/cream/sugar). Clear your own table. 2 restrooms FYI.

Plamena Tenev

Google
I recently dined at Beloved's Bakery & Cafe, and it was a wonderful experience! As a long-time follower of their offerings at local farmers markets, I was excited to try their brunch menu. I ordered the Beloved’s Benedict, which featured perfectly poached eggs on an English muffin, served with breakfast potatoes and fresh, locally sourced veggies. Every bite was delicious! The atmosphere was warm and inviting, with friendly service that made me feel right at home. I have immense appreciation for the owner and their commitment to quality and community. If you're looking for a fantastic brunch spot with locally sourced ingredients, Beloved's Bakery & Cafe is a must-visit! I can't wait to return!

Scott F.

Google
Best bakery in town, has a fabulous selection of a variety of vegan pastries including croissants, chocolate croix, bear claw, morning buns, and other rotating ones. There's also a variety of delicious breads and sit-down breakfast menu.

J Aguilar

Google
Bread? Amazing, food was plentiful and the flavors were not overpowering my dish came with potatoes (perfectly cooked) very nice compliment to my eggs Benedict,. Spicy Mexican mocha was okay, wouldn't recommend , service was sufficient, it was confusing for my first time here, the cashier walked away after my card went thru , I wasn't sure what was next or where my food was coming from. Overall this is a place that deserves a visit.

Levi Hoople

Google
Great chicken fried steak and French toast. CFS was probably the best i've had in this city. Takes a little bit of time to get your food because they're actually cooking it there, but worth it.

Michelle Cothrun

Google
Love this bakery so much! The matcha latte was delicious along with their baked goods. I'm excited to have a new spot to frequent!
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Leroy G.

Yelp
If I could give 6 stars I would. By far the tastiest breads I have ever tasted. Whoever created these recipes is a true artist at a master level. This bakery will turn a bad day into a great day. Keep enjoying what you do because your creations are healing.
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Alex T.

Yelp
This is one of my new favorite bakery/patisserie that I have to come here when I am visiting Reno Nevada. . They always have a long line and inside they only allow six people waiting in line so you will have to wait outside. There is plenty of seating inside and outside. . I love coming here for their croissants and I really do love their pinwheel croissant as well. I do love how they rotate the menu with different flavors like Savory to Sweet and they do even have really amazing breads too. The croissant is a must it is always very clicky and I love the different layers in it. The pinwheel croissant is another favorite as well the quality is just amazing and no complaints. I am currently obsessed with the pinwheel strawberries and cream flavor because it's so light and has a really natural sweet and I love the strawberry jam inside. The pinwheel croissant is fun to eat with all the different layers of the flakiness and it is crispy as well. . I also love their espresso I usually pair A ice Americano with no Room And I do love how they use a local coffee roaster called bibo. The coffee is bold and it is strong and not acidic and it pairs really well with all the bake Goods. . If you find yourself in the Reno Nevada you must come here for a treat and you will not be disappointed and hope this helps and thanks for reading and have a yelp-tastic day.
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Chris K.

Yelp
Everytime I go in, the staff are such kind folks. The pastries and lunch options sometimes rotate, and everything on their menu is delicious and well made and thought out. Weekends get insanely busy! But there is typically seating open either indoors our outdoors!
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Aditi P.

Yelp
This was my second visit here. We ordered a lot of dishes this time- Egg Shakshuka, chicken fried steak, vegan almond croissant, caramel cappuccino, basque cheesecake and an olive sourdough bread. Everything was exceptional! The quality and the taste of everything was amazing. We also called for matcha and I requested them to use honey as a sugar substitute for it. The olive sourdough that we bought for home was really good too. I love this place!!
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Althea L.

Yelp
Brought my kid here for breakfast. It was midweek, later in the morning so the line was not so bad. Employees behind the counter were helpful and nice. We got the chocolate croissant, the Pain Suisse - chocolate pecan, and Who First Bene.we sat outside cos we have one of those beautiful Reno sunshine :) and they had a stroller outside with napkins and utensils so you don't have to go inside to get them - very convenient. The croissants were flaky and buttery. The chocolate pecan filling of the Pain Suisse was soooo good --- this is definitely my go-to order now. The Chicken in the Who First Bene was crispy and light. The potatoes were perfectly battered and the white sauce put everything together perfectly.
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Linda H.

Yelp
Ventured out to the Lavender and Honey fest this morning and was curious about the long line at Beloved Bakery. I had been in the mood for a chocolate croissant for years, but never quite got around to a competitor's store. Glad I gave Beloved Bakery a try this morning because the croissant was melt in your mouth delicious. Looking at the beautiful bakery goods, the smells, makes me believe that anything they bake is A+ scrumptious. Will definitely check out their store and come back for more.
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Bella S.

Yelp
Update: owner reached out and explained how people cram in during peak hours and it gives a claustrophobic feeling. (Thus the sign.) I appreciate the message and will not let my first impression stop me from trying again. After seeing the reviews online I wanted to try out the pastries. Walking up to the door there was a sign that said to limit to 6 people inside. ?? I thought maybe it was a fire code thing and therefore expected it to be a small area for ordering only, but there were small tables off to the side. It was a little off-putting and unwelcoming. I had my heart set on trying a dipped Croix and some of the other pastries that were posted on Yelp but the selection was mostly croissants. I tried the cardamon and orange morning bun... it was delicious! It wasn't dry and the amount of soft/crisp was done just right. I will go back and give them another shot next time we are in town. 4 stars for food flavor 3 stars for vibe we felt walking up.
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Jane B.

Yelp
As you walk in this place smells phenomenal! Everything looks very clean and well kept. They have a nice selection of indoor and outdoor seating. It was busy but they kept the line moving fairly quickly. The employees are friendly. I had the burger with fries. The sauce on the burger was very delicious. The fresh made bun was very soft but still had a crisp to it. The fries were definitely fresh made and yummy. The cake was not overly rich or sweet. I really enjoyed it. I also bought a loaf of the rosemary sourdough, baked to perfection. I'll be back and try more pastries next time.
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Jessica F.

Yelp
Beloveds bakery continues to impress as I try more and more of their pastries and menu items. The line moves fast but the food takes a bit of time to arrive, it was Memorial Day weekend which made everything extra rushed and crowded. The outdoor seating is perfect if you're in the shade! The chocolate croissant was so flaky and delicious. The pear tart was not too sweet and had excellent texture and flavor. My beet tartine was so filling and had this beautiful whipped ricotta layer and it was so aesthetic. Love coming to beloveds for reasonably priced pastries and brunch!
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Laurie B.

Yelp
Beloved is a no nonsense simple but amazing bakery! So many breads to choose from made fresh that day. Walk up to the counter, order and find your seat. Simple flowers on the table. But now the weather is nice.... You can sit outside! Pastries look amazing, but I'm saving that for next time!
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Chris B.

Yelp
Just when you think you've had enough of Reno's yeast confections enters Beloved's Bakery & Cafe! I came here on the recommendation of a salesperson at Williams Sonoma. They didn't have a PFAS-free 9x9 inch pan for the focaccia I wanted to bake this weekend, believe it or not! She said that Beloved's focaccia was breathtaking, so I drove in the opposite direction and picked up a loaf that I didn't need a special pan to bake in, didn't have to let rise for hours in my kitchen, and didn't have to turn my oven on to create. A loaf of focaccia cost $7, which is a bargain for a fresh piece of focaccia to serve alongside the 25-year aged balsamic vinegar and single origin olive oil I purchased elsewhere. I'll be back!
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Cassandra A.

Yelp
Even if there is a line, it moves quickly. Be patient, so worth it. Cute cafe, wooden tables and a natural feel. Absolutely. Delicious! Reasonable $$ prices, breakfast, a chai, a pastry, and a loaf were only $44 before optional (but worth it) tip
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Andrea M.

Yelp
Very popular spot on a Sunday morning! The line was pretty long (but moved quickly) and at 10am they were sold out of a few of their pastries, but everything that we did get was excellent. We tried the latte, matcha supreme croissant, sausage roll with homemade chorizo, and a bear claw. They do offer a good selection of vegan pastries which is cool, and all of their to go containers were compostable which is always appreciated. Definitely come check it out!
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Maura M.

Yelp
LOVE !! This place is incredible. The vibe, the employees, and yes...THE FOOD !! Coming from Denver, CO I am always on the hunt for a great bakery. My sister who lives here suggested a different ~more main stream Reno bakery~ and I had to do my yelp search first. SO happy I found Beloved. My sister said she WILL be back. Much love.
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Edidiong E.

Yelp
This bakery is so cute and airy! It's such a cute place to catch up with a friend or read a book. The pastries were so delicious! Nothing much to say about it except I'll be back! I liked the matcha too, for my matcha lovers...it was presweetened! To add additional sweetener it's $1
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Fritzie W.

Yelp
I love bread and this was heaven! Came during two different times. I tired the salty, chewy and soft fougasse bread. I also tried the salted lemon rosemary bread to take home for sandwiches . The matcha supreme croissant was divine, can't wait to try the espresso supreme with a cold brew! The service was quick and friendly and the vibe of the store was overwhelmingly pleasant with amazing breads and pastries on display ready to take home or enjoyed at their well lit open space.
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Molly M.

Yelp
Hubba! Hubba! Just look at these beauties! We tried the Cinnamon sugar morning bun, Chocolate croissant, Chocolate pecan suisse and the pain suesse which are filled with vanilla cream and chocolate chips. We also got this other one that I cannot remember the name of but it has this lovely craquelin on top. That was the winner! Soft bottom, craquelin shell and stuffed full of luscious pastry cream! But in all honesty You simply cannot go wrong.. there are no bad moves when it comes to their pastry. The only downer is the line situation, how the layout in the store is confusing, they would need to open the door and have the line begin there bc people were bunching up trying to see all the pastries but cutting in front of others to do so. There's no direction where the line begins. Still won't stop me from returning to try the rest of the menu though!
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Elizabeth S.

Yelp
I stopped by on a whim and I'm so glad I did. I had the Pesto and Roasted Pepper Slab and wow, it was so flavorful, yet not overpowering. The dough was also crunchy, but soft to the bite. My only complaint would be that I asked if I could have it warmed up and the guy at the counter told me it was already hot. Well, it wasn't. It was more like luke warm. Regardless, I ate it like that because service at the counter is not the quickest. The ambiance here is pleasant and seating is ample, as long as it isn't peak times. Also, there should be more regular cleaning of tables. Both my table and the one next to me was full of crumbs.
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Melissa A.

Yelp
This place is my go to for pastries! I really enjoy their espresso supreme croissant. It's absolutely amazing it is filled. I did have their casino breakfast it was good, however the sausage isn't for me i can't really describe the taste other than different. The service is always amazing the staff are fast and knowledgeable. I don't feel rushed when ordering from them. The establishment was always clean you're able to see the bread and pastry being made if you come in the morning. Oh the biggest part of your able to come, do it in the morning time, it's not as busy and you have a large selection of items
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Jenny S.

Yelp
Perfect place to get breakfast before a flight out from the airport which is less than 10 minutes away! Morning bun was the perfect layered, light baked good I needed, along with a cortado for breakfast I also got the side fruit cup which was so beautifully presented and for today full of mangoes, blueberries and grapefruit, forgot to snap a photo of it but will be back!
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Rachel R.

Yelp
First came across Beloved's at the Riverside Farmers market. Was so excited when they opened a brick and mortar location. Love coming weekly for their fresh-baked salted rosemary lemon sourdough. Great selection of pastries and coffee
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Drake R.

Yelp
3rd time at Beloved. The rolled croissants are really why I come and today we had the opportunity to try all 4 of them. Absolutely amazing, love having this in Reno. Lemon Meringue (12 of 10) Matcha (11 out of 10) Espresso (10 out of 10) UBE Supreme (10 of of 10) Pro tip, you gotta get here early and just be patient. I've always came early and the rolled croissants specifically are not ready when Beloved opens, and they absolutely run out well before lunch time. So grab yourself a gorgeous latte, order your croissant before they are done crafting them, and wait it out.
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Deb A.

Yelp
Pro's: Variety, new flavor combinations, fresh baked daily. Con's: Closes at 5...can't stop in after work. Go back?: Yes More... Reno has yet another solid bakery squarely on the map. I finally stopped into Beloved's Bakery for a Friday morning treat to take to the office. I was chasing scones, but they had none today. I opted for that beauty you see in the photo...an orange and cardamom bun. I was intrigued by the flavor combination and this did not disappoint. Stand out elements are: The flavors of orange and cardamom-sublime: NOT so sweet that my blood sugar spiked and my head felt spinney: Three beautiful tufts that are amazing to fork right into the top, pull off, and into your mouth: The browning is perfection so much so that you can TASTE it...perfect texture of soft and crunch: A solid yeasty flavor and fluffy dough. I could probably go on, and on about this delicacy. I recommend fork and knife to really savor each bite. This is something unlike I have ever had before, and really special. Sorry that in the photo, my phone DID NOT eat first, but, that said, you can see inside all the layers and that 3 tuft tower of joy. Absolutely excellent.
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Tina B.

Yelp
I had high hopes....especially when the food came. That chicken fried steak was FIVE stars The batter was so light & crisp without a trace of greasiness. And your potatoes slay! Only reason you got stars. So DISAPPOINTED when one of their staff members (woman with two braids) decided having a conversation with her mother on speaker phone where she was yelling at her mom & dropping f-bombs were super appropriate. We ended up moving to another table just so we could hear our own convo (even though we could still hear her yelling at her mom). I considered speaker with her, but when another customer asked her to keep her conversation more private, she yelled at them & told them they were being inappropriate. So instead of a five star review of your food...this is a post about an extremely rude staff member that NEEDS your attention. BTW, the gooey butter cake was dry & stale.
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Ana T.

Yelp
I came here to get some pastries for breakfast. I got the Spinach Ricotta Danish. It was very good. Plenty of parking available.
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Karen D.

Yelp
Been here a few times now, we've learned to come early like before 9am on the weekends to avoid the line :) but the line tells you it's good! Service was great very fast and efficient, you order in line and take your number and they bring your food out I liked the beloveds Benedict better than the shakshuka but we came for the shakshuka kuz my husband saw someone else eating it last time This place is relatively small only 10 2-person tables and a few 4 person ones - prob not the best place for huge parties
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Jessica P.

Yelp
So busy, but worth it! The Spicy Mexican Mocha was amazing! Will order again and again. They have a ton of fresh baked goods as well as a hot/cold menu. Minimal seating inside, but they do offer outdoor seating as well. A must try!
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Ray L.

Yelp
Came on a Sunday morning, the line is very long. You basically wait in line and then order at the counter for everything, pastries, coffee food. They have a water dispenser area, which is nice. There are some picnic tables and seating outside also. Location is in a strip mall although right next to Reno public market so you can definitely make a couple hours out of it going to Reno public market after. Lots of parking. Now the food... Pastries and bread are sooo good. Tons of croissants, bear claws, tarts, they even have cake slices in a refrigerated area, which I didn't even see. The lattes are really good and they do have some meals. Food is reasonably priced compared to some of the other fancy bakeries around.
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Aileen L.

Yelp
I took my daughter to Beloved Bakery again this Sunday. It was pretty busy, but we didn't have to wait long to order. It's one of those spots that's always busy , but the vibe is so nice that it doesn't really matter. We sat outside which was lovely. We grabbed a few things - some fresh sourdough bread with olives, two orange cardamon pastries, and we shared a fried chicken sandwich with a side salad and French fries. Everything was so good! The chicken sandwich was the star of the show. The crunch on the chicken was perfect . It was crispy but not greasy at all which was awesome. The bun which was house made was soft and fresh and the coleslaw and cucumber inside were super refreshing. I think the chicken might've been air-fried because it wasn't oily at all. The fries were also hot and crispy and somehow not greasy. Exactly how I like them! We saved the best for last and took our orange cardamon pastries home. These little guys were so good and sweet and spiced just right. Plus, they have vegan versions of them, which is a nice touch! Overall, it was another great visit. The foods always fresh and I love how light it feels even though it's so tasty! Definitely a spot I'll keep coming back to.
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Rick M.

Yelp
Nice place with inside and outside seating. Friendly counter service. My wife and I split a fried chicken sandwich. The chicken was moist and crispy. The bun was perfect for the sandwich. The slaw was addictive. Probably the best sandwich slaw I've ever had. We also had the home fried potatoes. I believe they were deep fried. Never had any that good before. Who'd have thought that lunch could be so good at a bakery. And the pastries are amazing. Hard to choose just one...so we selected several. Overall, a lunch winner. First, but not the last time we visit.
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Casey S.

Yelp
I'm a little mad at myself for not checking out this place sooner! I thought that because they always had a line at the front that they were far too busy but I did discover the line is mostly because they can only accommodate 6 people in line at the counter at a time for fire code. My husband and I decided to do our "B" date here. So we had a morning BUN, Bread & Butter, & a Benedict for breakfast before heading to a local Bookstore. We have some very tasty food, great coffee, and excellent service from start to finish. It can get a little warm outside on the patio and you need to remember to bus your own table but I loved every bit of our time at this adorable little bakery. We will be back! And I'll also make sure to support them out at the Sunday Market, as well.
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Luis C.

Yelp
Amazing bread, found them at farmers market then their physical location. Love the selection of bread and the staff. For anyone who finds them at the market first, they don't seem to sell empanadas in store!
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Alexa K.

Yelp
Great location right next to Reno Public Market. When we walked in it was a bit unorganized- a plethora of people randomly crowded around the cash register without a clear line or knowing who was next to order. We arrived after the designated breakfast hours, which unfortunately eliminated about half of the menu items. My husband ordered the chicken sandwich and I ordered the avocado toast with a side of egg (weird I was allowed to order this after breakfast hours). I also ordered a side of hash browns. We ordered 2 coffees as well, and a couple of pastries. We found a table to sit, although there is limited seating. Plenty of seating outside which will be nice when the weather is warmer. The coffees came out pretty quickly, but the food took almost 40 minutes. All of our food arrived except the hash browns. I asked the waitress about them and she said she'd go check. She then came back to the table and told me they were not on my order. My husband and I assured her that we had ordered them. She then went to the cash register and printed a receipt of our order to prove to us that we never ordered it - as if I would lie about having ordered it. What an extremely awkward and uncomfortable situation. The food was tasty. I liked my coffee and the avocado toast was yummy. My husband liked his sandwich. Our pastries were also great! However, for the price, the wait time, and the uncomfortable moment, I probably won't be back (at least not for a while).
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Tara T.

Yelp
What an amazing experience yet again! This place is still hip, modern, and hoppin' with good vibes and plates of colorful ingredients. The menu is fun and ever changing and as soon as you walk in your eyes will widen with a beautiful show of breads and treats. We get delicious loaves from time to time and will eat the entire thing for dinner. The service is quick and courteous and you will never be dissatisfied by your time and bellies enjoying Beloved's on any given day!
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Valerie W.

Yelp
Finally got to try this cute place after buying goodies from them at the farmers market for years! The staff were friendly as soon as I walked through the door, I received a warm welcoming. The pastry display was full and so was the bread rack, so many yummy options to choose from! They offer cute indoor seating with dried florals & patio seating. Food/drink was delicious. I will be returning to try with my husband to try the breakfast plates that they offer.
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Joshua B.

Yelp
Pastry was delicious but the place is an unorganized mess. We also ordered breakfast meals and have been waiting over 50 minutes to find out they had a mix up and gave our orders to other people. They offered a free pastry but at this point I'm not even hungry anymore and don't even want my meal. Awful experience. If you come here, come for the baked goods...to go.
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Kevin L.

Yelp
Disgraceful. Wholly unprofessional. I was just beginning to call Beloved's my new favorite and routine bakery cafe in town, until this experience. This is a review primarily of the public berating and profanity-filled kangaroo court session the owner/manager, Zach, was holding in the front of the house. I'm making it public since he already felt free to do the same. This was a master's class on how not to manage staff. This wasn't the act of a strong, confident manager and leader; it's something deeply insecure and petty people do. So here is a story on how to absolutely ruin the atmosphere of your "beloved" establishment. I was enjoying a croissant and coffee while doing some reading and letter writing. A time to focus and chill before work in a quiet cafe, though interrupted several times already by Zach's loud conversations and someone toying with and increasing the music audio levels. Soon after, several people joined him a few tables away from mine. It was quickly apparent this was not a pleasant social gathering. This was an interrogation. He was there to confront an employee about a suspected theft, with several accusers by his side. Raising his voice, interlacing his empty accusations with profanities like, "I get [this], but I don't f***ing understand why [that]..." , he would get up several times to do things like fetch a book this employee referenced he had been reading. Why? Apparently as a means of trying to trap him in a lie. He wasn't taking denial to be the end of this story. No, he had an agenda. The absurdities were too many to detail here. So, the owner's volume, coupled with the profanity, and paired with the intent to hold audience with both staff and customers and to humiliate the accused: just grotesque. I'm certain Zach wouldn't even be embarrassed that his behavior was perceived this way by a customer. This was a *purposeful* performance, and the purpose was to shame an employee and to send a message to the rest of the staff that had a front-row seat to this act. Public opinion be damned. It was a gross, ugly personality on full display, and a tragi-comedy in light of the namesake of this place. No discretion, no grace, just an insult both to his staff, the employee being berated, and to paying customers that were forced to bear witness to this. And over a matter of what, $50? Damn, dude. I would have given you $50 if it had gotten you to shut up and return yourself to the back of the house where this should have unfolded in the first place. Anyway, I could no longer read nor focus on writing, so I left, but not without asking one of the many sweet staff members who this arrogant blowhard was, his name, and letting her know I found this to be one of the most distasteful and unprofessional displays by an owner/manager I have witnessed in all my years. Truly a pathetic, small man, if this is how he operates on the daily. I resisted Beloved's for a long time because I found the name off-putting, like naming something that's just too good to be true, or people who overuse superlatives, a la toxic positivity. Case in point was today. The social-media veil of romanticized perfection and food-sharing passion fell hard. Bakery products: 4-stars Front staff: 5 Owner and atmosphere: good grief, sell this business to someone who isn't deeply insecure and who has a heart. What a sad bully. I've worked in bakeries and cafes, and served as a Marine once upon a time. There is an immense difference between respectful, demanding, hard-nosed leaders and managers who will take you aside if you need correcting, and those that need to puff themselves up to be something they're not. This display was the latter. I'm embarrassed for you, if you're not embarrassed for yourself. I'm sure you'll come here to try to defend such behavior, or to criticize or correct me or both, but this display was exactly as it was: classless.
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Alisa G.

Yelp
This is the cutest little bakery and cafe I've ever been to! I loved the atmosphere! I love that when you walk in you see the whole bakery production going on! I can tell There is a lot of love here! The food was so delicious ! We tried several items and LOVED everything we tried, especially the cookies that were like a brownie fudge kind of cookie. Omg this place has it going on! 10/10 HIGHLY RECOMMEND! Thank you ! I will be back !
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Vivian B.

Yelp
I have only been here once but it was a delightful visit! The location was clean and the staff were friendly. The location is small, so it can feel a little crammed. They offer pastries, various drinks, and even a food menu. We opted for the pastries and we're so impressed. They we crisp and fresh. The price wasn't too bad either. A little more affordable than other places that offer very similar items. We will definitely be back to try some more!
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Mariana M.

Yelp
Get ready for your first stop of the morning! Delicious freshly made in the house pastry and lots of options of loaves. Staff is always on point and super friendly! Ham&cheese croissant is delicious! Has been my repeat this week. Also, for the sweet tooth ones, their chocolate croissant is just right! Not to mention the other variety of pastries that does change from day to day. This season specially on the weekends, they have eggnog cream cheese sold by the slice They just opened in October. Right next door to the Reno Public Market on Plumb They also have the option to sit in and enjoy sandwiches and pastries right there, along with a coffee or drink of your choice. Ambience is clean and friendly
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Alexa R.

Yelp
I have only eaten pastries from Beloved, but I have tried A LOT of their pastries. Their pan suisse was possibly the best I've ever had and the round croissants filled with cream are to die for. Their classic croissants and chocolate filled are also great. The morning bun makes my entire day. Beloved's pastries can go head to head with Perenn any day. They also stock old world coffee locations with their pastries which I love. The only reason I'm taking off one star is because their baking schedule prohibits me from buying pastries on a weekday. I start work at 8 AM. I have tried to go in at 7 AM on multiple occasions (right when they open) with the intention of buying a dozen or so pasties to bring into my office. Every time I am informed they put out most of the pastries around 8:30 AM, save the regular croissants and sometimes the chocolate croissants. So if you work at 9 AM or earlier, you likely won't be able to get a specialty pastry from this bakery unless you go on a weekend. The pastries are incredible but I would patronize this bakery far more frequently if I could actually get the pastries I want on a weekday. I go in with the intention of buying 12 and leave with 4 because that's all the selection they have. Photo attached is from a Saturday visit
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Joanne V.

Yelp
When I heard that one of the vendors from the riverside farmers market opened a brick and mortar store, I knew I had to go! We've bought their baked goods, pretzels, and sourdough breads every time we would go to the farmers market so it is nice to be able to come in and pick up goods outside of the weekends. I went in on a weekday around 11am and noticed every table was filled inside; they offer outdoor seating in the front which is nice to enjoy their food when the sun is shining. The sun faces the storefront and so this lets that natural light come into the store. As you walk in you are greeted with their whole menu on a stand to the right that you can look at before making your order. You can also look at their window display and look at the baked goods they offer that day. I was greeted by multiple people happy to take my order at the display case, but was not ready. When I was ready, one of the bakers was happy to assist me! I ordered a bear claw , pear taragon cream tart, a ham and cheese croissant, and pain suisse. Once I got to the cashier I was able to order a couple drinks; iced vanilla latte and dirty chai. The cashier, female with dark brown hair and glasses was not the friendliest, she didn't smile and when asked about the drinks, she was very short. The her look and tone of her voice sounded annoyed to say the least. No greeting or farewell. The texture and flavors of their pastries are top notch, my favorite being the pain suisse. The flavors of the chocolate and the cream in the texture of the flakey bread was so delicious. I am unsure if espresso was added to the chai but the flavors of the chai was yummy. They also make their chai in house, which is a big deal if you love chain I've had their hibiscus refresher in the past. The hibiscus refresher is recommended for those who like floral flavors.
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Amy R.

Yelp
Much needed bakery in this area. They offer a variety of baked goods, pastry, bread loafs, eclairs, sweet breads, savory breads, croissants,, good sandwiches and breakfast items, pizzas that looked amazing. They need more seating, the store is so small they only allow six people in line at a time and the rest stand outside, Reno weather being what it is means you can be out there in some rough weather. Seating outside available a few tables inside 11-12? Buss yourself but no signage saying that so tables sit unbussed.
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Kevin S.

Yelp
The pastries and breads were the start of the addiction, somehow they pulled out amazing restaurant breakfast to make it five star perfection. Staff is always elegant, even when in the weeds. Whom ever came up with the menu, chef's .
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Tanum K.

Yelp
No other restaurant like it in Reno. We need more high quality, incredibly well ran establishments like this. Very impressed. Highly recommend Amazing food along with pastries. The focaccia is unreal. The croissants are perfect. The eggs benedict and chicken sandwich are my favorite menu items. The staff is friendly and very attentive. They keep the place clean at all times and the lines are well maintained. They keep a steady pace for how busy they get.
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Darci R.

Yelp
Took the family into Beloved before starting our journey to Disneyland! Can always counts on fresh amazing pastries and a perfect latte. We waited patiently for their lemon meringue rolled croissant, my personal favorite, which they remembered to bring to our table once they were finished. Fantastic service and comfy cute seating.
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Rebecca M.

Yelp
Two part review: 1) the bread!! 5 stars! Delicious, fresh, flavorful! I've never had a bad bread from Beloved! From croissants to the gluten free seed loaf- it's all delicious! So this part pains me... 2) the restaurant food :( 3 stars? Maybe. Ordered a burger. It was overcooked and without much condiment so it was dry on the bun (which was delicious! Easily the best part of the meal). The "salad" was a handful arrúgala with a single diced cherry tomato. I ordered a side of fries. It was offensively small for a side order. I was so disappointed especially because I waited about 30-35 mins for this food :( I will always go back for the bread! But won't lunch here again.
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Dan O.

Yelp
Stopped in on our visit to Reno and I'm glad we did. Food was great and service was outstanding. Seating is outside or inside . Would def come back again!
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Pedro V.

Yelp
It's good to know that Reno is growing with more coffee/bakery spots. It smells sooo good when you walk inside Beloved. What stood out for me when I walked inside was the workers. They asked if we've been helped and what we would like to order. The pastries are all spread with a variety to choose from. They recommended the expresso croissant wheel. It did look very delicious so we ordered one and a Chai croissant wheel. By far one the best croissants I've had and the filling was delicious. Ordered a cortado to pair with this. Will be coming back for sure! Still thinking about the Expresso Croissant wheel.