Aashna Gupta
Google
Do yourself a favor and avoid Blue Nile at all costs. Here’s why.
I initially visited Blue Nile while shopping for my own diamond engagement ring and wedding band. Their in-store collection was extremely limited, with no actual diamonds—only CZ replicas. That was a red flag for me, so I took my business elsewhere.
Fast forward a year, I decided to buy a wedding band for my husband and reached out to Margaret, the associate who had previously assisted me.
When we visited the store, they didn’t have the bands we had shortlisted online for my husband to try on in person. Still, we used their ring sizer, determined he was a size 7.5, and placed the order. This detail is important.
A week and a half later, we received an email saying the ring was ready for pickup. We drove 50 minutes to the store, only to immediately notice a scratch/imperfection on the ring. Margaret offered to clean or send it for buffing, but since we had 30 days to try it out for fit, we decided to take it home.
A few days later, my husband realized the ring was too loose. When we returned to the store to exchange it for a smaller size, Margaret wasn’t there, but Ariana, another associate who had helped us previously, assisted us. She checked the ring and discovered it was actually a size 8—not the 7.5 we had ordered. This meant Blue Nile had given us the wrong size without bothering to QC (quality check) it before handing it over.
Their solution? We had to send the incorrect ring back to Blue Nile corporate, wait 2–3 weeks for the exchange to be processed, and then another 2 weeks for the correct ring to be shipped. This was entirely their mistake, yet we were the ones inconvenienced.
After some back and forth, they finally allowed us to purchase a new ring at the original discounted price while the incorrect ring was sent back for “evaluation.” (Why an evaluation was needed when they had clearly given us the wrong product, I have no idea.)
While processing the new ring, Ariana also mentioned, that she noticed the ring was too big for my husband’s finger when he initially tried it on while picking it up- why did she not say anything then?
Now, after placing a new order and paying again, my husband went to pick up the replacement ring. As soon as he left the store, he noticed black marks on it. The store’s lighting had hidden these flaws, but in normal lighting, the ring looked used. He immediately returned to the store to request a refund.
Margaret’s response? Indifference. No apology. No attempt to make it right. She simply offered to send the ring to corporate for buffing—another 4-week wait. This was a *brand-new* ring. Why would it need buffing straight out of the box?
There was zero accountability, no proper quality control, and absolutely no regard for customer experience.
Save your time, energy, and money. Blue Nile is not worth it.
Margaret herself admitted, “The process and QC get harder as the company gets bigger.”Well, Margaret, if this is what happens when a company grows, I don’t think anyone should be shopping at Blue Nile anymore.
Edit - I’m adding the owner’s comment here (in case they make changes later). They’ve asked me to contact the store immediately to resolve the issue. However, the store already has all of my information, and when we visited multiple times with faulty items, no one made an effort to address the problem. It’s clear they have no interest in fixing their mistakes. Now, the owner can't even be bothered to locate my details in their own records to reach out to me directly. This is a prime example of how little they care. Apparently, it’s my responsibility to call and beg for their assistance. I’ll be taking my business elsewhere, even if it means paying more. This level of service is simply unacceptable.
Owner’s comments-
Blue Nile (Owner)
30 minutes ago
We are sorry to hear that your experience did not meet your expectations
and we would like to address your concerns. Please call our showroom at your
earliest convenience so we can assist. We look forward to speaking with you.
