Blue Nile

I was able to make an appointment before arriving at Blue Nile to discuss my interest in a piece of jewelry. Natasha met with me and explained every aspect of the ring I was looking at. It was her intention to find the clearest diamond for me. Although I had chosen one at home, with her knowledge, she searched to find an even better one, still staying in my price range. We measured, we discussed, and together decided on the best purchase for me. There was never any pressure and her honesty throughout the process made it entirely enjoyable. I would definitely return to Natasha at the Rockingham Mall in Salem for any further purchase.

My wife and I are very, very pleased with the beautiful diamond stud earrings and the entire shopping experience at Blue Nile, particularly with the help from Ariana and the other staff members. What initially brought us to Blue Nile were the wide selection of diamonds, the online search engine, the prices and finally the brick and mortar store. Ariana showed us a selection of diamonds, explained what to look for and later found a perfect match for one that we had picked out. These came with GIA reports, which were very helpful. -Jerry Joyce

Ariana G. helped me with a very special purchase that I needed by a specific date. She is very knowledgeable about diamonds. She knew what was important to me when choosing a diamond. I feel confident that the diamond she helped me choose will be stunning! Thank you so much Ariana!

My fiancé and I picked up our wedding bands last week, and we couldn’t be more thrilled! We had the pleasure of working with Ariana, who made the entire process seamless and enjoyable. She was incredibly knowledgeable, patient, and took the time to answer all of our questions. Thanks to her, we left feeling confident and excited about our rings. Truly outstanding service!

Ariana is an expert in all things diamonds and settings. I went into Blue Nile knowing the very basic and she was so welcoming and walked me through every step of the process allowing me to ask questions and see a ton of different options for diamonds and settings. Couldn’t be more happy with my purchase. 10/10 will be always using Blue Nile for any future jewelry purchases and making sure to ask for Ariana.

Ariana was incredibly helpful in guiding us through the process of choosing our wedding bands. She was friendly, knowledgeable, and made the experience easy and enjoyable. We’re so happy with our rings and grateful for her support!

We had a fantastic experience at Blue Nile, and we’re so glad we chose them for such an important purchase. From start to finish, the process was smooth, informative, and never felt rushed or pressured. A special thank you to Ariana—you were incredibly helpful, patient, and knowledgeable throughout the entire experience. Even though we missed you during pickup, we absolutely love the ring and couldn’t be happier with how everything turned out!

Natasha was incredibly kind, patient, and approachable. She made the experience comfortable and pressure-free, with genuine care and professionalism. A true asset to the store.

I was so thankful to find there was a Blue Nile Show room in New Hampshire, at the Rockingham mall! So many moons ago, my wonderful husband asked me to marry him and he selected the engagement ring, and band, from the wonderful Blue Nile! This past Saturday, we met with Natasha who helped us with a new anniversary ring! She was great, well informed, very professional, and kind! She was also very patient with us, I truly appreciated her. I loved how she explained every process and gave the reassurance about any concerns we had. We love you all! Natasha, you are the absolute best!

Apparently, the images on the blue Nile website in no way shape or form are representative of the products, up close and personal. In addition, the sales person tried to tell me that any white gold ring in today's market is actually rhodium over yellow gold. I find this to be highly inaccurate based on conversations that I have had an interactions that I have had as well with other jewelers over the years I am not sure is selling anything better than you would find in JCPenney. My sales lady whose name I did not catch was arrogant, obnoxious, and downright cranky.

I purchased my wife's rings about six years ago through Blue Nile and always loved the mission of the company as well as the prices. The ability to choose the perfect stone/setting in a massive database was an added bonus. The ring(s) were starting to get a bit rundown and after learning the store had opened up in the mall here, when we are in the area for some tax-free shopping....we decided to pop in to see if they could do anything for us. Both of the rings were sent off to Blue Nile headquarters in Seattle for FREE for a tuneup and cleaning. I thought we'd have to pay for some kind of shipping but nope, overnight shipping each way on the house. I don't know if this will continue for others but it's an incredible gesture from BN and something that is extremely appreciated. The store is a bit small but everyone is so helpful. We weren't really shopping when we entered but decided to look around anyway. Once they learned she was looking for some ring maintenance, the woman was quick to point out there is no high pressure sales in the store because they don't work on commission. Emails from the shipping department came for both when the ring went out and when it was returned. On top of that, when it was shipped back to the store, they called us 15 minutes after arrival to say we could pick it up. Everyone we dealt with was superb and the process exceeded our expectations. I hope to buy more from BN in the future for this very reason, they know how to keep customers happy.

I give them a 3 because I love my ring but as far as communication with the Salem NH facility.....they get a zero

I think Blue Nile sells gorgeous jewelry and I was excited to see they'd opened a store at the Rockingham mall. When I went in to check it out and commented on how cool it was that they had a real store where people could see their items in person, the sales woman wrinkled her nose and told me snottily, "It's not a STORE, it's a SHOWROOM." She was so dismissive that I immediately felt uncomfortable and left. Definitely did not give me a good first impression.

Great store! Awesome customer service! Really clean and I always loved their online website so happy they brought this store to NH! Hayley was great, so nice and helpful!