Britton's Gourmet Bakery

Bakery · Wildwood Crest

Britton's Gourmet Bakery

Bakery · Wildwood Crest

2

5600 Pacific Ave, Wildwood Crest, NJ 08260

Photos

Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by David Lee
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null
Britton's Gourmet Bakery by null

Highlights

Britton's Gourmet Bakery is a beloved cash-only gem, famous for its gigantic, caramelized apple fritters and irresistible array of morning pastries, perfect for early risers.  

Featured in The Infatuation
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5600 Pacific Ave, Wildwood Crest, NJ 08260 Get directions

brittonsbakery.com
@brittonsgourmetbakery

$1–10 · Menu

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5600 Pacific Ave, Wildwood Crest, NJ 08260 Get directions

+1 609 522 5600
brittonsbakery.com
@brittonsgourmetbakery

$1–10 · Menu

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Last updated

Jul 11, 2025

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@infatuation

"Former president Ronald Reagan once ate an apple fritter from Britton’s and loved it so much, he sent a letter to the owners gushing about it. It’s framed on the longstanding bakery’s wall, so you can read it while waiting in line for one of the burnished brown pastries that are practically the size of a tire. And while the apple fritter is this spot’s calling card, add a few powdered donuts, some crumb cake, and an elephant ear to the box while you’re here. Britton’s is cash only and opens at 6:30am, so arrive early to breeze right in. Bonus: the apple fritters might still be warm." - regan stephens, candis mclean, sydney mcelwee

The 15 Best Restaurants In Wildwood 2024
View Postcard for Britton's Gourmet Bakery
@infatuation

"Former president Ronald Reagan once ate an apple fritter from Britton’s and loved it so much, he sent a letter to the owners gushing about it. It’s framed on the longstanding bakery’s wall, so you can read it while waiting in line for one of the burnished brown pastries practically the size of a tire. And while the apple fritter is this spot’s calling card, add a few powdered donuts, some crumb cake, and an elephant ear to the box while you’re here. Britton’s is cash only, and opens at 6:30am—so especially on a summer weekend, arrive early to breeze right in. Bonus: the apple fritters might still be warm." - Regan Stephens

Britton's Bakery Review - Wildwood Crest - Jersey Shore - The Infatuation
View Postcard for Britton's Gourmet Bakery

Bradley Miller

Google
Britton’s truly has the best apple fritters—crispy on the outside, soft and sweet on the inside, and absolutely worth getting there right when they open. My fiancé had never tried an apple fritter before, and he couldn’t stop talking about it after his first bite! For my mom and me, stopping at Britton’s has become a yearly tradition that we’ll never give up. There’s something so comforting about knowing your favorite spot is always just as good (if not better!) every time you go. Thank you, Britton’s, for being such a sweet part of our shore memories!

Daniel Simrak

Google
Wow this place is amazing. Got here at 7:45 on a Wednesday and waited in line for what seemed like an eternity. It was worth it. The cinnamon bun was delicious and the frosting was just the right amount of sweet. The Apple fritter was tasty and caramelized. The donut was super soft and air with a delicious vanilla cream. Clear your schedule and make time for this place. Oh remember to bring cash cause it’s cash only.

Yvonne Peters

Google
Stopped by this morning for the first time. Asked the nice young lady for a dozen of whatever she wanted to put in the box and an everything bagel. She did not disappoint. Entire family raved about the baked goods. Will definitely return.

Janice DeLay

Google
Oh Bakery items are 10 star delicious serve is friendly outgoing helpful, and fun. Just a happy place to be with the most delicious bags available. I’m a big sticky bun band of Britain’s.

Helen-Ann Lloyd

Google
Nothing beats dropping off some delicious donuts to some clients. So good! So fresh! Arguably the best donuts on the island.

Lauren

Google
Wonderful food and bakery! Awesome service, quick and fast. The goods sell out fast. They only take cash. They have an ATM inside with other refrigerators next to it. They have a wonderful selection of treats to pick from.

Dan Menoher

Google
Britton's Gourmet Bakery has fantastic breakfast pastries. The coffee was ok. There was a line at 6:30, so get here early. The apple fritters and donuts were a big hit. They do have 6+ coffee types which was nice. This place is cash only.

Lauren

Google
The donuts were excellent! You better get up early, we were there at 6:30 am (didn’t open till 7:00) and there was a line!

Suzanne M.

Yelp
Just picked up our donuts for the first time after I take a couple bites of each I will let you know my full review. We arrived at 7:45 in the morning so everything should be super fresh hang onto your hat. I'll be back. four stars for now until I eat it and then I will give my other Star review when I'm done. The four star review for now is for the service which was very good. Sfogliatella was fresh and delicious the apple fritters were delicious. The strawberry and cheese thing was also good. We also ordered two Boston cream donuts to be fair. We are Boston cream fanatics for some reason the cream tasted a little off I thought so and also my partner, so that's two teas buds that also felt the cream was a little off, sorry but I'm gonna have to remove Star

Emily C.

Yelp
I stopped by at around 7:30 AM. There was already a pretty long line, but it moved quickly and I was inside by 8:00. We got a bunch of different treats. The apple fritters were very good, everything else (cinnamon bun, frosted donuts, Boston cream donut) was just okay, with the exception that the cruller actually tasted bad.

Dee M.

Yelp
Locals and savvy vacationers know to get here before 8 AM during the summer or you're not going to get what you want. In fact you may not get anything because when they sell out they close. It happened to me a few summers ago until I learned my lesson that some people lined up at 6:30- 7 o'clock in the morning. I take my chances at 8 o'clock but if I'm in the mood for a traditional white cream filled donut I get in line before 7 AM. They are creme doughnuts like the ones you had growing up in the 60s and 70s. Filled. Their corn fritters are to die for. Their sticky buns are very good. They are so good that I told the owner a couple of summers ago that she can't close until I die. LOL.

Chris L.

Yelp
Very good bakery, sticky buns are my favorite. Nice people always a pleasant experience.

Joseph V.

Yelp
They are usually great, but seriously skimping on ingredients for the holiday . There cinnamon buns are usually covered in nuts. IT WAS DEFINITELY NOT WORT WAITING IN LINE FOR AN HR

Cynthia L.

Yelp
Nothing fancy here to see guys, just simple donuts and coffee like the good ol' days- do not ask for a triple vent half-calf 2 pump soy latte because they will look at your like you grew 10 heads. First time we visited years ago, I was not in love with the service nor some of the pastries. Labor Day (or maybe any weekend in the summer) was a madhouse here- Line wrapped around the block at all times. Apple Fritters? Worth it for sure. Other things BGB does well: double cream donut, coffee cake and their donuts. Things I didn't love: cinnamon roll (tasted more like a dry cinnamon cake donut), sfogliatelle, and their coffee (was super watered down). Affordable, fast, and cash only. Pro Tip: If you are ordering a bunch during peak season, you can order ahead, but they rarely pick up the phone during operating hours when they are busy.

Liz F.

Yelp
Highly recommend getting there early! We got bagels, donuts, scones, danish, and iced coffee, everything was delicious!!

moon c.

Yelp
We had to wait for 50 mins this morning, got there around 6:50. Got a box of cinnamon buns (just came out so still hot) and a few other patreis. The famous apple fritters were so good and earn the name! Of course, the cinnamon buns were awesome, nice, and goooey!

Brian M.

Yelp
Customer service wasn't as good as other reviews. Guess we got the angry bird out of the bunch. Would recommend to stick with the fritters. Doughnuts are not as good as we had hoped. The glazed ones tasted stale.

Michael S.

Yelp
Excellent bakery. The apple fritter was out of this world! The donuts and crumb cake were excellent too.

Elle J.

Yelp
As insane as it sounds...I woke up early on vacation just to get in line here (and it was one million percent worth it!!!!) This bakery is a class act and knows what they're doing. The highlights for our group: -apple fritters -sticky buns -powder cream donut Go go go! You'll never regret it!

The C.

Yelp
Apple fritters at this bakery are amazing. Worth the 2hr drive to get here. Best fritter in NJ if not the east coast.

Bob S.

Yelp
The best Apple Fritters and crème donuts you'll find anywhere. Get there early and get in line. It moves quickly. They have great help working the crowds.

Elizabeth M.

Yelp
Hands down the best apple fritter I have ever had. The cinnamon buns were phenomenal. Donuts were a hit, my 3 year old nephew said he loved his donut and it was worth the wait - and he's not a patient guy!

Sharron A.

Yelp
The apple fritters were perfect. Cinnamon rolls with cream cheese frosting were unbelievable. Cash only and get there early!

Terry Z.

Yelp
All good!!!!!!!!!!!!!!! We enjoyed all the pastries and donuts. XOXOXOXOXOXOXO yeah!!!!!!

Kirsten L.

Yelp
Food: 4.75 Out of 5 Talk about guilty pleasure! Their donut and pastry selection warmly invite you in as they glistened so nicely in their display boxes. I only intended on buying a couple treats, but of course that didn't happen. I ended up with half a dozen of donuts, two apple fritters, sticky buns, and two chocolate croissants! The donuts were a perfect pair with my coffee, light and a perfectly balance of sweet & savory. It felt like biting into a pillow of perfection! Service: 5 Out 5 Wonderful and friendly folks happy to explain and fulfill your needs. Environment: N/A Due to COVID-19 only a limited amount of guests are allowed in at a time and only a to go option. Overall: 5 Out of 5 You better bet I'm coming back for several half a dozen boxes for family and friends when I'm in the area! Bring cash! They do not take debit or credit cards.

Bree S.

Yelp
By far, the most amazing Apple fritter that I've ever had in my life. We visit friends every year in the area and I send my husband to rough it out in the line just so I could enjoy my yearly vice. You will not be disappointed. Worth every second in line.

Blair F.

Yelp
Delish!! There can be a bit of a line, but it moves fairly quickly. Also, be prepared it's CASH ONLY!! They have an ATM in site if you need cash, like I did... we got donuts, muffins, apple fritters and cinnamon buns; everything was warm, right out of the oven!

Richard N.

Yelp
Oh snap. Great place with a great variety of morning grub. You can't go wrong with anything. But I gotta tell you...the Italian roast coffee was off the chain. I would go back just for the Italian roast!! Need to find where to buy the beans.

Cindy B.

Yelp
Food delicious and fresh. Service always friendly. Definitely make a plan to stop by and get some goodies!!

Linda S.

Yelp
Best apple fritters in the world. Never had anything else as I don't want to miss the apple fritters.

Myra C.

Yelp
Stopped by on a Saturday morning while on vacation based on recommendations from locals. We arrived about five minutes after they opened thinking we could beat their infamous lines. Nope! The line was already out the door and a block long. They only take cash, so be prepared. There is an ATM inside though. Only 3 allowed with masks for COVID19. I ordered a bit of everything. My favorite is their old fashioned donuts- only a buck each. You can taste the freshness honestly, light and airy goodness. They have all kind of treats from sticky buns, apple fritters, bagels, danishes, muffins, donuts, coffee cakes and coffee. No hot chocolate though. Do yourself a favor and walk there! The parking is tight and well, after eating these calorie dense blobs of dough and sugar, you may even out nutritionally. I had a serious sugar rush followed by an immediate crash requiring a nap. And yes, was glad that I walked the 2.5 miles from our hotel.

Cindy M.

Yelp
[739] Saw a ton of people walking in Wildwood Crest with a white box so I had to inquire. Turns out it's a pastry box from Britton. Walked past the bakery and saw a sign that said "sold out closed for the day". Checked out yelp And saw it's a place with tasty pastries Arrived at 631 am (open at 630) and I was about 30th in line. The line moved super quick as they seem to have their system down packed They seem to be known for their apple fritters. Hubby loved them. Me - I don't think I'm a fritter chick. Chocolate croissant- it was on the hard/crispy side. Won't order it again Crumb cake was so fresh and tasty. Definitely something I would order again. Yum! Chocolate covered donut was tasty I assume the jelly donut was great as no one saved me any. Lol Coffee - hubby loved it Bring cash! Some street parking available A few tables out front I'll definitely be back!

Laura P.

Yelp
I love Brittons, I've been coming here for years. Though I was a little alarmed to find this at the bottom of my coffee cup. Love u guys just something I thought I should address.

Christina D.

Yelp
BEST APPLE FRITTERS EVER. Every time my family and I go down to Wildwood Crest, NJ, it's tradition that the first thing we do is stop by Britton's Gourmet Bakery and pick up their famous apple fritters! They're crunchy on the outside and perfectly fluffy packed with cinnamon and apples on the inside. They're also HUGE. I highly recommend checking these out! But make sure you get there early in the morning cuz these sell out FAST!

Yukon456 L.

Yelp
coffee - chocolate raspberry, awesome smell and the flavors are don't overpower the natural coffee flavor. smooth and not bitter apple fritter - perfect. crunchy top, soft sticky and slightly crunchy bottom. right amount of cinnamon and apple chunk was as soft as the dough cream donut - dough reminds me of mochi so much fun to bite into. cream is very delicate and not too sugary my friends said not enough cream but I thought it was a nice medium amount

Mon T.

Yelp
Caution: if you like yeast donuts be sure to go early or go elsewhere. I got there at 10am this morning (late breakfast, I know). They are supposedly open until 1pm. ZERO true yeast donuts left when I got there and barely of the cakey ones at that. Cake donut tasted super fatty. Left a film of fat on my tongue. I couldn't even eat it. If I go back and review a yeast donut I'll update my review. Until then, make more yeasty donuts!!!! Ps. The young ladies working were very friendly.

Ellie R.

Yelp
I promise you'll get out of bed early on vacation for these donuts!!! We have a home in the Crest and every time we are here, I wake up due to my internal alarm clock calling out... BRITTONS IS OPEN! They open at 6:30 but if you get there at 6:30, you're guaranteed a wait. My suggestion is to show up about 6:15, you might be a few deep in the line at that point, BUT TRUST ME ITS WORTH IT!!

Michael P.

Yelp
I loved all of the scones and muffins, donuts, etc. The bagels were also great However there was a line to wait in

Christine M.

Yelp
Omg this place is a must if staying in the area. The apple fritters are nothing like I ever had! Delicious! The other baked good are delicious as well. They have coffee too. The line can get long because everyone in town knows how good it is! Cash only! Highly recommend !

Raquel W.

Yelp
Apple fritters are an absolute MUST have. We went here during our shore stay and were hooked. We even brought a box home with us and froze them for a week...we just can't get enough. Apple fritters are the best I've ever had- so moist and tasty!!!!! Definitely make sure you go visit when you are here. The chocolate raspberry coffee was great as well.

Kevin H.

Yelp
Used to be my favorite place, did not mind the long wait. Staff is still very friendly. Something changed this year and quality has gone down. Burnt Apple fritters, stale donuts and yesterday's Bismarck was hard and stale. Disappointed and hope next week's better.

Andreas P.

Yelp
Amazing bakery!!! Too many good things to say!!! It's our go to place in Wildwood for fritters and donuts.

James S.

Yelp
I honestly couldn't find the reason this place is loved by so many. We have been coming down to Cape May for about 7 years now and I'm definitely all over Yelp always looking for the best spots to eat in the area. For some reason Britton's alluded me until this summer. We heard they made a great crumb cake, so my wife went over on Father's Day morning to buy one for my father-in law. The line, as it always is we would find out, was down a block or two. Unfortunately my wife didn't realize it was cash only until she was in line without cash and had to leave with purchasing anything. This just built our anticipation to return on our next trip to the area. I woke up early (6am) a few Fridays ago and decided it was perfect for me to get over to Britton's before the line and get my family and my sister's family a variety of "gourmet" baked goods. I pulled up right at 6:30 and to my surprise and disappointment, there were already about a dozen people in line in front of me. What the hell could cause a line like this at 6:30 in the morning I wondered? Again, anticipation heightened. After about 20 minutes waiting in line with a local chatting the ear off of anyone who would listen, I made it inside. A beautiful site. So much to choose from. Every item looked better than the last. I just went for it and tried to get a little bit of everything. I got 4 apple fritters, 2 pieces of crumb cake, a Boston creme donut, a chocolate glazed donut, a cinnamon roll, a blueberry scone, a blueberry muffin, a strawberry and cheese croissant, a chocolate croissant, 2 plain bagels, and 3 everything bagels. I wanted to get the sticky buns, but they have to be ordered in 4s or 6s I believe and my order was getting excessive. Spent about $35. Not bad because I was prepared to drop $50 on a place with reviews like this one had. My thoughts on the food: -Apple fritter: Amazing. Nice thin layer of glaze on the outside. Little crunch to it. Great soft texture inside. Terrific flavor. If I ever go back, I will get this again without a doubt. Can't say I've had more than 5 different apple fritters in my life, but this is now my number 1. My sister on the other hand felt it was overcooked, but that's the reason I liked it. -Crumb cake: The original reason I came. Literally just tasted like a plain cake with crumb topping on it. Makes sense right? I guess I was expecting something special and it really wasn't. I'm only in my 30s and don't drink coffee, so I'm hardly an authority on crumb cakes, but this is not something I would buy again or buy for a crumb cake lover because it didn't seem like anything to rave about. -Donuts: Both were fine. Nothing that put a smile on my face. To be honest, and this is probably going to be considered blasphemy, but I'd rather eat a Dunkin donut than this. Sorry. -Cinnamon roll: Great size. Beautiful to look at. The top 50% was delicious. I thought the icing was outstanding. The bottom 50% was very dry and lacked any reason to keep eating it. -Scone: Good. On the dry side, but most scones are. Not much to say here. -Bagels: My family said they were good, but they could have just been trying to find a positive in a disappointing order. Made pork roll, egg, and cheese the next morning (not ideal, but they were kept in a plastic bag). I honestly had to toss about 30% of mine because I didn't like the texture or chew of it. Again, my family thought they were pretty good. -Croissants: Both the strawberry/cheese and the chocolate croissants were very good. I guess croissant, strawberries, cheese, and chocolate are all great things on their own, when you put some of them together, they just work. I would eat these again for sure. -Blueberry muffin: This was unfortunately left for last, so it wasn't eaten until 2 days later, so I can't really speak too much about it. It was decent for 2 days later. Obviously dry, which is to be expected I guess after that time frame, but I know I've had two day old muffins from Dunkin and ShopRite that were still moist. Would I wait in line again? Only if I was with a group dying to eat the apple fritters. I'd like to try the sticky buns, but Madison's Bakery in Cape May already makes outstanding sticky buns, so why wake up early to get them in another town? This is obviously a special place to many people. I think it's one of those things where it's been apart of tradition and family memories for so long you overlook the short comings. I have those places too. If you're into old-timey bakeries with traditional offerings that people say are done the right way, try this out. If you're looking for something that's going to make you want to run and tell your friends about, I just didn't find it here. But who am I? A food lover? Absolutely. But a bakery connoisseur? Absolutely not.

Selassie S.

Yelp
Must for ur morning coffee and dounut. If u are here DO NOT GO TO WAWA come here for fresh coffee and bakery good.

Cory K.

Yelp
Brittons is the best! The mega stuffed cream donuts are served fresh daily, giving the donut a crisp but fluffy texture filled or shall I say stuffed with delicious cream! The sticky buys and apple fritters are def worth a taste too. Offering plenty of free street parking, and coffee Brittons has added tables outside for a relaxing way to start your day.

Elizabeth C.

Yelp
I am so sad because I just took my last few bites of cinnamon rolls I bought yesterday at Brittons, and squirreled back home to New York City with me. To be fair, in the past 24 hours this is the sequence of eating events. The 4 apple fritters went first, and then the 4 donuts and then the final box of cinnamon rolls went last. A vacation only feels like a getaway when you find a place to eat like Brittons, get home and wish they were around the corner. I eat a lot of baked goods and the ingredient in every item of this bakery is passion and love in the starter that cannot be replicated. I wish I could go back everyday. Which would just make the lines longer, but also would keep them in business during these challenging times for all small businesses and restaurants. It's well deserved.

Joe P.

Yelp
We come to Wildwood for a week every summer. This bakery is a must! We stop in at least four times throughout the week. Their coffee is great. Iced or hot. The apple fritters are phenomenal. The donuts are average but the kids love them. If you come to Wildwood hit this spot up!

Todd S.

Yelp
Really good! Get here early, because the line grows fast and long! My partner didn't mind waiting since they were really tasty... Try this one

Jeff H.

Yelp
One of the best known bakeries at the Jersey Shore is Britton's in Wildwood Crest. While there are so many tasty items offered up here including their turnovers, logs, and crumb buns, the five stars assigned is for their apple fritters. These sweet concoctions from Britton's are the most delicious apple fritters I have ever tasted anywhere. If you don't believe me read the other reviews here on Yelp. And when these apple fritters come fresh out of the ovens in back, settle in for a total taste treat!

Alyse J.

Yelp
Definitely the best apple fritters in New Jersey, and some of the best donuts as well. This place is a must try in Wildwood, NJ. We get these desserts at least once every time we come down to the shore. Great service! The place is CASH ONLY but cheap. Only $1 per donut and $2.25 for an apple fritter (well worth it). There is street parking right in front of the store, as well as plenty of other street parking around the shop.

Matt S.

Yelp
We heard a few good things about this bakery and we were staying one block over. We arrived around 8:30 am to an incredibly long line out the door. We waited, but the line was moving at a steady pace. Once we were through the door, the person in front of the person in front of us was taken. Then five seconds later, the person in front of us was being helped. Three seconds later, we were being taken care of. The staff was patient with us as we weren't quite sure what we wanted. We went with a few sticky buns, the famous apple fritters, and a Boston cream donut. Once we returned home, we devoured most of the food. The apple fritter was by far the best and I suppose it really must be famous there. The sticky buns had a great dough, but they didn't have nuts on them. They told me that i had to buy a box to get the nuts on them. We saved the donut for our car ride home and I didn't get enough. My wife ate most of the donut while I had to drive the stupid car... Ugh... By far, the best part of Wildwood is Britton's Gourmet Bakery.

Adam K.

Yelp
Five stars on the apple fritters alone. If you visit the Wildwoods and Britton's apple fritters aren't on your agenda, you either don't like apple fritters or you shouldn't even bother visiting the area.

Olivia T.

Yelp
There was a small line but the smell walking in to Britton's is worth it on its own, your mouth starts watering the moment you step through the door! Once inside you are greeted by a team of smiling faces, they are young but they know what they're talking about. One worker graciously assisted us in choosing our pastries and made suggestions based off of their best selling items. I settled upon a strawberry and cream cheese croissant, apple fritter, and two donuts for my boyfriend. Everything was to die for, the croissant tasted like a gourmet Toaster Strudel and was definitely one of my favorites. For sure making Britton's a go-to stop next time we are in Wildwood!

Lauren S.

Yelp
My husband and I stayed at our friend's house down the block and he told us this bakery was really good. We went there at 8:30 in the morning and there was already a line out the door. We ordered 3 sticky buns. They didn't give us 3 defined buns, they just gave us a slab that we had to cut ourselves. I tried cutting them into 3 pieces but the one piece came out significantly smaller than the other 2. Luckily our friend didn't want his so we split all 3. The flavor was good but the end pieces get more dried out than the middle piece. The middle piece was definately better. I wish we could have got them with nuts on them. They said they were for boxes only, which was somewhat of a dissapointment. I also got an apple fritter because I saw on the sign it said world famous. I also wanted to try a donut. I saw they had vanilla with sprinkles but didn't have chocolate with sprinkles. I was going to ask but I ended up getting a boston cream. I split everything with my husband and I wish I got my own. The apple fritter was very fresh, moist and flavorful. I would have gone back to get more if the line wasn't so long. The boston cream donut was good as well, but got a little melted in our car. My husband hates Wildwood but maybe this bakery will get me to get him here more often, haha.

Anton E.

Yelp
Best Apple Fritters anywhere and their donuts and danishes are some of the best. This place is such a staple of Wildwood. Britton's is a regular destination annually for our family during our beach stay. Also great service and everything is always fresh. We'll be back next year. Tip: Cash only like most shore spots Donuts:$1 each Fritters:$2.25 each Expect to drop $20-$40 on each trip. Warm donuts at 6:30am Expect long lines out the door after 9am

David Z.

Yelp
First time going to Britton's and I left a satisfied customer. Bought an assortment of pastries to try including: apple fritter (famous) and turnover, raspberry jelly doughnut, French cruller with chocolate icing (personal favorite), cheese croissant and cherry danish. Each pastry tasted fresh and light. Not a place to sit down and enjoy the pastries. No seating inside, but they have some tables and chairs outside. This is all fine If you don't mind hanging out with people waiting in line. Yes, the line stretched around the corner. Fast service to accommodate the high demand.

Fiona B.

Yelp
Very nice shop full of enticing pastries that would make any persons sweet tooth salivate. Donuts are soft fluffy and a perfect bite each time. Croissants are buttery and soft too just how I like it! I got there a bit late around 10 am and half the donuts were already gone so go early if you want to get first dibs.