Kevin D.
Yelp
Certain things in this store are a great value (Brooklyn Fare-branded spices and some of the produce that you buy by the pound or piece). The produce is usually of great quality.
But generally everything else is much more expensive. If you can find an item at Trader Joe's or Target a few blocks away, it will almost definitely be (much) cheaper there---like 30-50% less is common. If you can find an item at Whole Foods (which you probably can), it's maybe a bit cheaper there (10-30%). One annoying thing about this store is that items are frequently not next to their price labels so you have to use the one price check machine in the store to tell how much an item is. I'd guess something like a 10% of all the price labels are upside down for some reason.
This store is jam packed with stuff with very narrow aisles. It's kinda run down to be honest. If you live in downtown Brooklyn/Brooklyn Heights/Cobble Hill and you want something mildly exotic (lemongrass, a particular mushroom, kimchi, challah, gochujang, etc.), you can probably find it here. But if you want something particularly exotic (miso paste, gochugaru, dumpling wrappers, special cuts of meat, etc.), you're out of luck.
The staff range between friendly and distant with most being in the latter. I'm perfectly fine with that. I don't understand the other reviewers who say the staff are rude because they aren't in my experience.
The meat section is rather hit or miss. They always have the staples (ground beef, chicken breasts, chicken thighs, and steaks). But they're frequently out of stock of the less common meats (ground lamb, ground pork, pork chops, etc.). The less common meats are just thrown all over the place without any real organization. Regardless, the meat here is mostly of the organic/natural/grass fed variety so it's pricy. Even when they're not special, they're still pricy.