Burger King
Fast food restaurant · Ashburn
44091 Ashburn Shopping Plz, Ashburn, VA 20147
Highlights
Fast-food chain serving grilled burgers, fries & shakes
Fast-food chain serving grilled burgers, fries & shakes
"In international markets, food tie-ins can be bold and playful, as evidenced by a Pepto-pink–sauced burger released in Brazil alongside a blockbuster movie tie-in; such stunts show how chains are willing to lean hard into film-driven, Instagram-friendly menu experiments." - Amy McCarthy
"A major national burger chain planned a nationwide rollout of an Impossible Whopper to reach habitual fast-food meat eaters who want occasional plant-based alternatives, positioning the sandwich as a mainstream option aimed at customers who like the taste of meat but aren’t looking to give it up entirely." - Monica Burton
"A national burger chain that has focused on introducing meatless beef alternatives on its menu through partnerships and alternative-protein offerings." - Jenny G. Zhang
"This fast-food chain is staging a Stranger Things stunt by adding an “Upside Down Whopper” — literally a Whopper served upside down in show-branded packaging — at 11 locations starting June 21, alongside themed T-shirts, pins, crowns, and ketchup packets. The promotion ties into a Coke/Burger King app activation (scan a barcode on sodas to win merch, food, cash, airline tickets, a car, and a Stranger Things VIP experience) and is complemented by a DoorDash “Hopper Meal” deal that delivers a Whopper, fries, and small soda for $5 plus access to exclusive Season 3 content via the promo code “Stranger.” The stunt is one of many brand tie-ins surrounding the season’s July 4 release and leans more on nostalgic packaging and merch than on show-specific menu items or new flavors." - Greg Morabito
"The fast-food company mixes offbeat, conversational posts about dating and everyday quirks with attempts to appropriate melancholic internet styles, dabbling in the so-called “depression Twitter” tone that treats online sadness as a marketing trope rather than a serious subject." - Greg Morabito
