by CHLOE.

"By Chloe, a vegan fast casual restaurant chain, has rebranded to Beatnic following a bankruptcy sale. The new branding, packaging, and digital presence will roll out to its 10 locations including eight in NYC. The chain has faced legal troubles, including lawsuits from founding chef Chloe Coscarelli against former owner Esquared Hospitality. Catey Mark Meyers now leads the chain, which plans to reopen its Greenwich Village flagship in September." - Erika Adams

"NYC vegan hotshot By Chloe — which filed for bankruptcy protection in December — is looking to attract diners with a fan favorite. Starting February 5, the popular beet burger will return to the menu at all locations and remain through the month of February." - Tanay Warerkar

"By Chloe is the fast-casual play for hospitality titan ESquared, known for its Instagrammable vegan food. It recently received a significant investment and is making ambitious expansion plans." - Carla Vianna

"An early pioneer in the trend of using sexualized imagery on social media, By Chloe has a curated Instagram presence with a specific color scheme, creating a unified feed. The posts feature absurdly sexual imagery, such as a naked woman inside a piece of buttered toast and a nearly naked Meryl Streep atop a bed of french fries. The imagery is pleasing to the eye but disturbing in detail, and a representative was unavailable to comment on these posts." - Kayla Kumari Upadhyaya

"Sweets by Chloe’s rainbow cupcake, which gives 50 percent of the profits from each one sold to an LGBTQ charity, is gay." - Adam Moussa