Ron C.
Yelp
There are so many things that work well at California Wine Merchant that I don't know where to begin.
Let me start with the proprietor, Gregg. As I made my way through his lovely Cab list, he came over, chatted with me, and a wonderful conversation about the world of wines began. Gregg is no slouch: He dove deep into the world of California wines two years before "Bottle Shock" the California wine movement stunned the world in Paris with its quality!
And he hasn't given up.
I asked him point blank: What do you keep touching inside yourself that you have stayed with this all these years? He answer was varied, authentic, and deep...so much so that it would be too much for a Yelp review. But know this: The guy knows and loves wines, and it is reflected in the choice he offers both on his wine list and his wine club.
California Wine Merchant specializes is boutique, small but wonderful vineyards. Bigger isn't always better and I believe what they are aiming for here is to capture the great essence of California wines in all its various regions.
Having made friendships over his many years, Gregg has cultivated relationships that are reflected in what's being served.
Indeed, I had three different Cabernets from three different locals: All of them very different and all of them lovely.
His staff is attentive (Oh, how I love attentive) but not pushy. And the noshes they offer are very tasty and pair well with the variety of wines.
Indeed, I was very pleased and sorely tempted to join his wine club...half a case of wine every quarter for $200.00 is a great deal (Especially with boutique wines).
And while it's a small space here, they do wonderful things like Monday night vintners pouring's...and that's with 60 people there!
In short, if you love wine, this is a great spot to return to again and again, which I'm sure I will do.