Omar S.
Yelp
I had been shopping at Catalina Offshore for several years, and really liked the selection and setup, so I went in to speak with Tommy Gomes about arranging an Unofficial Yelp Event for some of my friends, the same sort of tour I'd hosted at Harvest International Market. I asked if he'd be interested in showing our group "behind the scenes", taking the opportunity to sell us something along the way.
The moment I mentioned Yelp, Gomes flipped out. For twenty minutes, he yelled at me about what assholes Yelpers are for writing about things they don't know about, and damned us all for speaking negatively about aspects of his business that were beyond his control. He showed me his Yelp page to help make his case. He shouted so loudly that others noticed. I thought he might take a swing at me; as it was, he spit in my eye, twice.
I tried to calm Gomes down. I told him how much I liked his business. I tried to explain that I was as frustrated as he was by the poor quality of research and writing that most Yelpers publish. I said that the purpose of the UYE would be to inform and educate my friends so that they might tell others what they'd learned. I also pointed out that Catalina's rating was 4.5 stars, a great achievement for a fast-paced retailer.
None of that mattered. It seemed that he wasn't bothered by his Yelp rating so much as by the reviews themselves. Despite his famously tough bluster, he proved a surprisingly thin-skinned man. He was, I thought, unappreciative, unpleasant and impossible to connect with.
The result of all of this, of course, was that I didn't host a UYE at Catalina Offshore. I also stopped shopping there, reasoning that I could save the long drive and be abused at my neighborhood Vons, at half the price.
But time marches on, and eventually, Gomes left Catalina Offshore to be on TV or something. Once I confirmed that I wouldn't have to speak with him again, I added the place back into my shopping rotation.
I've used their curbside pickup several times, though I was skeptical at first, having been taught that buying seafood requires seeing, touching and smelling the product to ensure best quality. But careful discussion with the kind, patient lady taking orders has proved effective, and Catalina Offshore has sold me some excellent white sea bass, halibut and rockfish. I'm going to buy some opah, as soon as I figure out how to use it.
If you're cooking fish or other seafood, and you don't mind spending top-dollar for beautiful, fresh, nicely-cut, locally-sourced product - now provided by people who won't yell at you - there's no better place to buy than Catalina Offshore.
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Do you fish?
Catalina Offshore used to make Uni Butter® and Uni Goop®, turning waste from byproducts or processing sea urchins into recreational fishing bait that you'd rub onto artificial baits like crankbaits, swimbaits, scampis, spinnerbaits and grubs.
These products were irresistible to fish, especially sand bass, spotties, halibut, corvina, and calico bass.
I don't believe the products are still available. If I'm wrong, please let me know, and buy some for yourself. Fish will fear you.