Known for their taiyaki, this popular bakery features soft-serve ice cream & other Japanese treats.
9 Wardour St, London W1D 6PF, United Kingdom Get directions
"Bake is the most charming spot in Chinatown. This little bakery, just up from Leicester Square, specialises in taiyaki—Japanese fish-shaped waffle cones—that they fill with vanilla soft serve, matcha soft serve, or if you’re feeling wild, both. Of course, living in a city with weather that’s about as reliable as the Piccadilly line, it’s good to keep in mind that Bake also does great little cakes, Chinese pandan lotus pastries, and some excellent char siu buns to go. " - Team Infatuation
"The soft serve at Bake is fantastic. This old-school bakery in Chinatown serves a wide range of pastries and it’s also known for taiyaki—a Japanese fish-shaped waffle situation—which is also used as the cones for their soft serve. You can go for the matcha, vanilla, or a mix of both, but when the cone’s this good, we’d keep it simple with the vanilla. This place has a card minimum of £10 so unless you’re rolling as a group, or prepared to eat three before they melt (good for you), then bring cash." - rianne shlebak, daisy meager
"The soft serve at Bake is fantastic. This old-school bakery in Chinatown serves a wide range of pastries, and they’re also known for taiyaki—a Japanese fish-shaped waffle—which they use as the cones for their soft serve. You can go for the matcha, vanilla, or a mix of both, but when the cone’s this good, we’d keep it simple with the vanilla. " - Heidi Lauth Beasley, Rianne Shlebak, Sinead Cranna, Daisy Meager
"Ice cream is a good start, but you probably need to continue topping up your sugar levels before unleashing your best self on Trafalgar Square. Bake has matcha soft serve and a wide range of pastries. Can you see where we’re going with this? The sheer quantity of sweet treats behind the till might be a little overwhelming, but know that you’re primarily here for the taiyaki—a fish-shaped Japanese cone—that comes packed with anything from custard to that creamy soft serve. " - Heidi Lauth Beasley, Sinead Cranna
"The soft serve at Bake is fantastic. This old-school bakery in Chinatown serves a wide range of pastries, and they’re also known for the taiyaki - a Japanese fish-shaped waffle situation - which they also happen to use as the cones for their soft serve. You can go for the matcha, vanilla, or a mix of both, but when the cone’s this good, we’d keep it simple with the vanilla." - heidi lauth beasley, rianne shlebak