"Seafood burritos are rare enough in Phoenix, let alone one this well executed. Chula’s California burrito wraps up grilled mahi or swordfish (depending on the day), crispy fries, Oaxaca cheese, guacamole, and a creamy house Baja sauce in a warm flour tortilla — a SoCal-by-way-of-Sonora mashup. The seafood is caught by Chula’s own boats off the San Diego coast, so what lands in the burrito is fresh, firm, and flavorful. At $25, it’s one of the priciest burritos in town, but the portion’s hefty, the quality’s high, and let’s be honest, cheap seafood in the desert is rarely a good idea." - McConnell Quinn
"What started for the Heflin family as a sustainable commercial fishing operation in San Diego, California with a boat named Chula has become a mini seafood empire in metro Phoenix, composed of three Valley outlets. Each store contains both a fish market and a restaurant, the latter offering bacon-studded clam chowder, poke bowls, sushi, smoked fish platters, Hatch chile tuna melts, and a legendary burrito stuffed with fresh fish, fries, and guacamole. Plan a trip around a rotating selection of daily specials, which vary by location. Best for: Fresh-as-it-gets fish in the middle of the desert. Yes, really." - McConnell Quinn
"What started for the Heflin family as a sustainable commercial fishing operation in San Diego with a boat named Chula has become a mini seafood empire here in metro Phoenix, composed of three Valley outlets. Each store contains both a fish market and a restaurant, the latter offering bacon-studded clam chowder, poke bowls, sushi, smoked fish platters, Hatch chile tuna melts, and a legendary burrito stuffed with fresh fish, fries, and guacamole. Plan a trip around a rotating selection of daily specials, which vary by location." - Mcconnell Quinn, Chris Malloy, Nikki Buchanan
"This mini seafood empire in Phoenix, with each location boasting both a market and a restaurant, serves dishes like poke bowls and Hatch chile tuna melts, even on Monday." - McConnell Quinn
"Jon and Mandy Heflin’s mini restaurant empire is founded upon stellar seafood, including poke bowls, creative sandwiches and quirky specials such as branzino torta Milanesa. But a popular constant at all three locations is Chula’s superb clam chowder, its blissfully creamy base made chunky with potato, onion, celery, Neuske’s bacon and sweet chopped clams. Given a drop of sherry, a pinch of thyme and a sprinkle of chives, this heady brew is rich, smoky and complex, a chowder that — dare we say? — could hold its own in Boston." - Nikki Buchanan, Chris Malloy