Daniel C.
Yelp
The Blue Star Arts Complex has really grown exponentially over the past decade. With the addition of newer places to eat or drink, alongside its art installation it has revitalized that area. But parts of it, particularly its contemporary art museum can turn into a space for a grand exhibit or a big party.
I recently went to an event Absolut Vodka threw to celebrate a collaboration it had with local artist, Cruz Ortiz and also to promote its new cucumber flavored spirit. This seemed to be the most appropriate venue to throw an event of this magnitude. First and foremost parking can be an issue here. There are very limited spaces and it fills up rather quickly. The place itself is tucked away with an industrial, ultra- hipsterish and bourgie vibe.
Since this was a classy affair the contingency here was dressed to the nines. For example men had hairstyles that probably had their own Facebook accounts. And ladies resembled models that leapt off the pages of Vogue. The volume of different looks and personalities was certainly overwhelming. As people where led into the building for the event there was also the obligatory beefy bodyguard keeping tabs on guests.
I mention all these erroneous facts since it is mind blowing, at least for me to attend an event that felt like some Red Carpet extravaganza; with a touch of exclusivity for good measure.
Inside there is ample room for an exhibition or a mid sized gala. Along the walls I spotted epic sized paintings by Cruz Ortiz. A dj was in the corner spinning tunes, as guests indulged in free drinks courtesy of Absolut. I like that there is a small stage for music and midway through the event a band rocked the night away. The room opens up a bit and I saw people moving freely with their drinks. Dancing was certainly encouraged and remained undeterred by the swelling crowd.
Absolut did an absolutely tremendous job of taking this event and creating an illusion of exclusivity. By having a cap on the amount of people that could be let in a sense of urgency was generated. For many people a long line equals, "I have to get in or I might be left out." The room, the vibe, the music, the crowd it all amounted to a perfect storm of art and commerce. I had one hell of a time, even though I'm not into mixed drinks or liquor.
For my money art isn't just about pieces on walls but rather does a space set up how we will interpret various pieces? Is it user friendly? Is it welcoming? Did we leave with a lasting impression? On both accounts the event , as well as the venue I say a resounding, "yes!"
ps~ They even had free sno cones topped with an Absolut Vodka infused syrup. Tasty!