Nestled behind the hustle of Melrose Place, Croft Alley offers a cozy spot in Beverly Hills that dazzles with inventive brunch dishes and charming vibes.
"What It Is: A second location of the Melrose Place staple Croft Alley, inside The Standard Hollywood Perfect For: Breakfast, Casual Weeknight Dinner, People Watching The original Croft Alley on Melrose Place is one of the best daytime eating spots in West Hollywood, so it’s not surprising that The Standard Hollywood has brought them in-house to take over the restaurant at the Sunset Strip hotel. The space looks the same as it did when this was Alma - like a very cool Scandinavian diner - but now the menu is Croft Alley classics like the lettuce wraps, yoghurt with chlorophyll, and triple chocolate cookies we’ll go out of our way to eat. Because they’re open all day, they’ve also added bigger dishes like chicken pho, a cheeseburger, and prime rib. Breakfast is the best time to check this place out - there aren’t many places on this part of Strip where you can get an excellent breakfast for under $20. The Verdict: A great place for good, not-too-expensive food on the Sunset Strip." - jess basser sanders, brant cox, brett keating
"Croft Alley’s burrata salad exemplifies the restaurant’s style — simple, comforting, and elegant — with baby kale, tomato jam, olive oil, and a mustard vinaigrette, served with a baguette from Bub & Grandma’s bakery." - Eater Staff
"Croft Alley could have easily ended up being the worst: it’s a cutesy space adjacent to the influencer free-for-all known as Melrose Place and the menu includes things like brown rice coconut risotto and house-made yogurt with chlorophyll. But somehow, this place is great. That yogurt is delicious, the vermicelli salad is filling, and the cauliflower grilled cheese never lets us down." - brant cox
"If you’ve come to LA to boost your social following, then your next logical stop - after exhausting all your blogger poses against the Paul Smith wall on Melrose - is to go find some food to take photos of. Luckily, Croft Alley is a short walk away and while it will look very nice in a photo (a charming indoor courtyard, string lights, wood tables), this place also has excellent sandwiches and salads that taste good too. Get the turkey banh mi." - jess basser sanders, amy clark, brant cox
"Perfect for: Catching up with that blogger friend who InstaStorys the entire meal. Is there a worse sentence in the English language than “Wait, I just need to take a boomerang before you start eating”? Probably yes, but that one is still right up there. Next time you’re seeing Jade (she’s no longer Jane because “It wasn’t good for my brand”), be prepared and meet her at Croft Alley. She’ll be happy with the string light-covered courtyard and rustic wood tables, and you can order a not-at-all-photogenic cauliflower grilled cheese and be able to eat it immediately." - jess basser sanders, brant cox
