Mark Forster
Google
Good, but not as exceptional as I had hoped.
I eat a lot of chocolate. Probably about 2-3kg/month. Usually Lindt 70 or 85%. Lindt is solid, not top-notch. But available everywhere. And therefore good to serve as comparison.
I had wanted to sample Dieter Meier's chocolate for a while and finally went to get some.
I bought two small boxes (the one pictured, 7*25g) and a smaller one with about 84g.
I was a bit dissappointed by the presentation. The boxes are simple and do not look luxurious. At about CHF 16 for 84g (=CHF 200/kg) you pay about 7-10x the price of a bar of Lindt (usually on sale 3x100g for CHF 6)! The bars are slightly thinner than Lindt. The design does look inspired by a box of cigars, but lacks finesse.
Tasting:
The dark chocolate (75%) broke 'softer' than Lindt.
On the palate the flavor is much more intense. This is where the experience is unique. The chocolate seems to be everywhere. I have never experienced such a complete chocolate flavor. However, to me it seems very 'buttery' (more cocoa butter to provide the silky creamyness usually generated in conching?). That would also explain why the chocolate does not break clean.
If the flavor had been achieved with 90 or 95%, I would be delighted. But to create a 75% which in my opinion feels overly buttery and not significantly less bitter than 85% of Lindt is not a revolution to me.
Conclusion:
Tastewise it's a mixed bag. I would rate flavor at 4/5.
Value at 1/5. Compare it to a good fleur de sel vs table salt. I would be willing to pay the premium but to me the flavor would have to be less buttery. I think they should go back to lab and work on better recipes.
If I want 'normal chocolate' I'll stick to Lindt. On special occasions I would go for something like Valrhona. And maybe once a year or so for a special edition of Dieter Meier.
Judge for yourself!