Morlene C.
Yelp
I'm of the healthy lunch eating set who got into the habit of eating a convenient lunch at Dig Inn back when I went into the office for work. This habit started over a decade ago, and I actually thought the food at Dig Inn got better and better over the years, with a crescendo at their fine dining sit down concept, 232 Bleecker, which I think is fantastic. DIG on 4th marketed themselves as a happy medium between the casual quick serve outposts and their fine dining restaurant with this full- service restaurant. What I found was a slightly dressed up version of regular quick-serve DIG locations, except the food is served on real plates instead of disposable bowls. Dig on 4th is akin to Westville, with fewer options and smaller portions.
If you read any of the press or the description on Dig on 4th's own website, you'll see the copy writer was working on overdrive.
"Dig on 4th represents Dig's expansion into a third place- a public space that acts like an intimate one. We've designed the space to make it feel like you're going home."
It doesn't look like any home I've ever been to, it looks like a lunch counter. You pay at the register, grab a table flag, and they bring out your dishes to your table. You then bus your own tables, so calling it a full service restaurant feels like a misnomer. Everything about the food and experience felt almost identical to their more casual concepts, which also serve wine and beer, so you can't even say that's the key difference. This menu has sandwiches, with regular Digs don't have, but that's about it.
Roasted veggies and a substantive protein is a formula I can get behind, but I think they could've done without the flowery overtures and claims that this is anything different than what they had previously here.