Factor's Famous Deli

"This classic West LA deli has served families in the Los Angeles area since 1948. Its spacious dining room can host larger lunch and dinner groups, but many Angelenos come for the stellar grab-and-go counter, which features mammoth mounds of macaroni and potato salad, fat sour pickles, and piles of cured fish. Slink into one of the booths, order a thick-cut pastrami sandwich and some sides, and treat yourself to one of the most trustworthy deli experiences in Los Angeles." - Rebecca Roland

"A weekday lunch at Factor’s Deli is like buying a ticket to the most stimulating living museum in the country. There are bickering neighbors, retired talent agents still sending emails, and at least five people who went home with Robert Redford in the ‘80s. Each one will tell you a different dish is their favorite. That’s par the course at this historic Jewish deli in Pico-Robertson, considering the menu has over 100 items on it. For us, it’s all about the classics: corned beef on rye (with plenty of spicy house mustard on the side), lox, and the best, most decadent matzo ball soup in the city." - brant cox, garrett snyder

"A weekday lunch at Factor’s Deli is like buying a ticket to the most stimulating living museum in the country. There are bickering neighbors, retired talent agents still sending emails, and at least five people who went home with Robert Redford in the ‘80s. Each one will tell you a different dish is their favorite. That’s par the course at this historic Jewish deli in Pico-Robertson, considering the menu has over 100 items on it. For us, it’s all about the classics: corned beef on rye (with plenty of spicy house mustard on the side), lox, and the best, most decadent matzo ball soup in the city. " - Brant Cox

"The first episode of this new season debuts tonight on KCET at 8 p.m., with a focus on the owners behind LA staples Wexler’s Deli and Factor’s Famous Deli. Both offer their spin on Jewish classics, but come from vastly different backgrounds." - Farley Elliott

"Pico Boulevard icon Factor’s Famous Deli has turned 70 years young. To celebrate the restaurant threw a star-studded chef dinner on Tuesday night and is now opening things up to the general public with a series of big-deal giveaways. Starting yesterday and running through the end of the month, every in-store eater is entered into a raffle to win one of several daily $70 gift certificates, with one ultimate monthlong winner walking away with a card good for 70 free pastrami sandwiches. To enter the big contest, just show up and eat, which shouldn’t be hard to do considering the restaurant is also giving away free food, swag, and more all month long." - Farley Elliott