Adam S.
Yelp
Let's be honest, this is a tough town to carve out a niche in the Farmers' Market game. And, let's be even realer, Saturday morning has a pretty big rival in this game down at the Ferry Building - or, Grand Lake over in Oakland for that matter. Yet, Fillmore Farmers' Market still holds its own. While the scope and scale is a heck of a lot more limited at this market, it has a great character and is worth a visit.
What sets this market apart? Well, if you are familiar with the Fillmore District, then you know that Jazz is a big part of its history - in the 40's and 50's it was known as the Harlem of the West. (Don't you love how SF is always compared to some other place as our geographic version: Paris of the West, Baghdad by the Bay, The City that both Sleeps and Sleeps in and Enjoys a nice Brunch, etc.) Well, they've got live jazz here in the mornings on Saturday. It's usually pretty cool, and on a sunny day it's always fun to sit outside and listen to good music.
The market itself is pretty solid. There aren't a million vendors, but there is still a great selection of low cost and very fresh produce. They also have a couple of additional vendors taking care of things like fresh flowers, olive oil, honey, smoked fish, and Sukhi's always seems to have a stand (just like they seem to at every Farmers' Market). Overall, this is a pretty small market that occupies less than one full block, just off of Fillmore on O'Farrell. It usually does a pretty brisk business. Be aware, they do roll up the sidewalks right at 1pm, and you are best off getting herein the 10-11am range.
I would suggest that if you never come to the Fillmore District, this may be a good opportunity. Overall, there isn't a ton of great stuff over here, but you can make a morning out of it if you want to hit the market, and then either walk south to Alamo Square and take in The Painted Ladies, or up Fillmore to Pacific Heights, which is full of awesome little shops and restaurants. That said, there are some fun places to check out on the Fillmore as well. If you're looking for some BBQ, Black Bark is right here and is most definitely on point with their BBQ game. Japantown is right here too. Or, catch the 5-Muni out to the Park just a few blocks south. Or, catch the 22-Muni up Fillmore and head to the Cow Hollow/Marina. Good times abound in The City.