David L.
Yelp
Trying to find this place for the first time is almost impossible, as it's virtually hidden and seemingly anonymous--it's next to a branch of the New York Public Library, a parking garage, a Julliard concert hall, across the street from an almost unmarked bus-stop, and on the second floor of a student residential building--until you look up and, feeling like a fool, realize there's a huge banner signifying its location... I think it's the security-guard booth and the escalators pointing what feels like the wrong direction that still throws me off most: nothing about it feels like the movie theatres I'm used to, and, thankfully, it isn't...
For the first few years since discovering this place I visited only infrequently. I saw Salo, Playtime, and L'Iceberg. Walter Reade Theatre always found a way to slip under my radar, it's posters in front of Alice Tully blending in with all the other advertisements, always promoting things entirely too obscure and almost inaccessible. It's only recently, according to my powers of observation and my own particular tastes, that they've started screening festivals of selections which are easily accessible to a "mass-market," and boy howdy I'm in hog heaven...
The theatre itself is beautiful, lots of well-spaced stadium-style extremely-comfortable seats, with a big beautiful screen and terrific sound...
I recently started frequenting--I counted the ticket stubs, more than 60 since September 1st @ this fine establishment as a result of their retrospectives on Lindsay Anderson and Nagasi Oshima and Andrzej Wajda... Next they're doing film-favorites of Manny Farber (including such films as Mouchette and Mean Streets) and about a dozen films about Problem Children (including such cult favorites as The Other and Tomorrow The World)... I can't wait, I guess I'll sleep when I'm dead!...
There always seems to be some sort of promotion. Right now there's free coffee and espresso from illy. In the past there have been free dvds and magazines. And there are always materials around advertising foreign countries, right now it's Sardegna. Also, this is a great place to find flyers for all the different events happening around town which otherwise might go unnoticed...
If you become a member, you save $4 a ticket. In addition, if you buy series passes it gets you into 5 movies with an additional savings of $1 each. Plus you get a free subscription to Film Comment which is a great magazine. The membership easily pays for itself.