Floris London

This charming gem of a bygone era is extraordinary! We popped in finding a warm welcome and a gracious assistant whom helped me pick a new fragrance. I love the honey Oud. It's amazing!

Visiting Floris London was such a unique experience. The store has a mini museum at the back, showcasing its incredible history, including fragrances worn by icons like Winston Churchill, Ian Fleming, and Queen Victoria. It’s amazing to think this perfume house has been around since 1730 and is still run by the Floris family today. The staff were super friendly and knowledgeable. They guided us through the collections, let us try different scents, and shared some great stories about the brand’s legacy. If you’re into fragrances or just enjoy exploring places with a rich history, Floris London is definitely worth a visit. The mix of luxury and heritage makes it stand out.

Exquisite perfumes with such helpful staff! What an experience! Big thanks to the Filipino staff for being friendly and exceeding our expectations.

Thanks to the gentleman Mr Amin that kindly led us through the museum and explain the history of this centuries old perfume house founded in 1730. It is a pleasure to explore the scents and each with a story to tell and imagination to fill. Lovely experience.

Such an incredible shop!! Loved the mini perfume museum in the back. The fragrances are incredible and offered in a handful of fun ways. The staff were great while I was there. Laid back and helpful but never pushy. Can’t wait to come back next time I’m in London!

DO NOT BUY AN EDT COLOGNE FROM HERE. Hi all, I'm from the USA. I was in the UK this past January and purchased a cologne from this store. The salesperson assured me that their EDT perfumes are long-lasting, and I trusted their word. However, when I tried the cologne, it didn’t even last three hours — seriously disappointing. This kind of experience feels really unprofessional. I was actually planning to recommend this brand to a friend since they offer delivery, but now I’d say just skip it altogether. I spent $165, and honestly, it wasn’t worth the visit.

Amazing experience! The perfumer took the time to have us choose our fragrance ingredients to create the perfect signature fragrance. My husband and I created this for our anniversary. What a memorable gift!

I always love visiting this charming historical shop. The ambiance is timeless and the staff are very knowledgeable. Their exquisite collection never disappoints. It's delightful experience all the time.

This is a truly remarkable business - my favorite store in London. You will be hard pressed to find many businesses with the heritage of Floris. Here are a few reasons to love this store, and why my last business trip to London won't be the last occasion I buy from this perfumerie: 1. History: Floris has been making perfumes since 1730. This business is older than my country. 2. Client List: Their list of former and current customers reads like a who's-who of royals, celebrities, captains of industry, and other high-profile folks. Ian Fleming loved Floris perfumes so much that he wrote them into his novels - James Bond wore the No. 89. Floris also has multiple royal warrants, including one from the Queen. 3. Surprisingly friendly, down-to-earth staff: When I wandered in here, I spoke with Margarita, one of the employees. She was excited about the products (always refreshing), friendly, yet not pushy. She displayed an impressive knowledge of the company's storied history, and was eager to talk about it. Thanks to her, I walked out with their 4-cologne pack for men, which included the No. 89 worn by Ian Fleming (and James Bond). 4. Custom-made perfumes: Floris custom-makes perfumes as well, though the price is not cheap (about 450 pounds if my memory serves me correctly, or two for 800). If you elect to have your own perfume, you are taken to a back room filled with numerous small bottles, each a different scent. They test your skin's properties, ask you about your personality, and based thereon make a one-of-a-kind concoction just for you, which is then recorded in their enormous book. The next time you order your custom perfume, it's only 150 pounds or so. Margarita gave me a peak at the ancient-looking book. Every other name was a "Count so-and-so, had an "Esq." title, or something like that. Some very important people have walked into that room. 5. Pride: They package your purchase beautifully, something you don't really experience much in the US (even when you shop at a Saks Fifth or a Neiman Marcus, they usually just wrap your purchase in tissue and throw it in a bag. Not so here!). Ribbons, beautiful packaging, a nice bag, etc. 6. Ancient scents: As I was walking out, I asked the folks working here what their oldest scent was. It was a perfume created in the 1700s. I forget now the name, but I remember the scent - like a bouquet of flowers. That perfume is STILL for sale here! I love this place, and they sell items online. Hope to return in the future.

Product Name: FLORIS LONDON Company: J. Floris Ltd. I was unpacking and found a few products my mom purchased for me on her trip to London a few years ago. Interestingly enough, I had never opened any of the products...until now! I expected the various products to smell like an "old lady", and considering my mom's taste in perfume, my expectations that I would like the stuff was LOW. To my surprise, their products smell really good! I love scents with hints of citrus and flowers! I love things that smell FRESH! I'm not going to say which products I got and will definitely use from hereon, because I don't want anyone to smell exactly like me...but I definitely recommend their stuff to those who like things that smell pretty and fresh! Score ONE for mom! I won't tell her how much I like it though, because she might get upset at the fact it took me a few years to open what she gave me! LoL!!! PS I just Googled Floris London, because I wanted to see if there was a way to restock my supply once it runs out. Thank goodness for the internet! Yes, you can order their products online! :)

I should acknowledge that Floris holds 2 Royal Warrants, one of which is Toilet Preparations to Prince Chuck. Hehehehe. The other Warrant is Perfume for Her Majesty. I discovered the brand several years ago when I was researching a trip to London and purchased a few different fragrances, one of which is my favorite, Zinnia. When I looked on their website, it looked like all the individual shops had closed and that their products were just sold in pharmacies. Thankfully I was wrong and this location on Jermyn Street is open. Lovely shop with original Victorian shelves in pristine collection. Sadly, they are discontinuing the Zinnia fragrance, but the remaining bottles were significantly discounted so I picked up a few bottles. The staff was extremely friendly and were quick to give me some historical facts about the location and the brand. London seems to be shedding its Victorian prim and proper image for a more modern cosmopolitan image, so I wonder how Floris will counteract these trends with their products. Nevertheless, it's a great shop that sells lovely fragrances and toilet preparatory items and worthy of a visit. P.S. The soaps make terrific hostess presents!

If you want to experience the magic of good fragrances, just buy a perfume from there. Keep in mind that the prices are not low. I usually can't afford buying a new perfume every month or two, but when I spare some extra cash.. I go there and discover the variety of scents. My favourite ones are these with flower heart notes and also with the citrus blossom notes.