Fortitude Bakehouse

Bakery · Bloomsbury

Fortitude Bakehouse

Bakery · Bloomsbury

5

35 Colonnade, London WC1N 1JD, United Kingdom

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Fortitude Bakehouse by null
Fortitude Bakehouse by Fortitude Bakehouse
Fortitude Bakehouse by Fortitude Bakehouse
Fortitude Bakehouse by Fortitude Bakehouse
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null
Fortitude Bakehouse by null

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Featured in The Infatuation
Featured in Eater
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35 Colonnade, London WC1N 1JD, United Kingdom Get directions

fortitudebakehouse.com
@fortitudebakehouse

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35 Colonnade, London WC1N 1JD, United Kingdom Get directions

+44 20 7837 5456
fortitudebakehouse.com
@fortitudebakehouse

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Last updated

Mar 4, 2025

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@infatuation

The 19 Best Bakeries In London

"For: Morning pastries and carrot loaf Walking through Russell Square without popping into this neighbourhood bakery for a flaky sausage roll is unforgivable in our books. A popular spot with locals—and anyone who’s fond of golden pastries and cinnamon buns the size of a mini basketball—it’s open from early morning until 3pm most days. Grab a latte, a spinach and feta-stuffed pastry that you can scoff on one of the benches out front, and a carrot cake loaf for your mid-afternoon snack. Just know that if you arrive after 2pm they might be sold out." - rianne shlebak, sinead cranna, daisy meager

https://www.theinfatuation.com/london/guides/best-bakeries-in-london
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@infatuation

The 14 Best Mince Pies In London

"There are very few things that aren’t improved by great Guinness and Fortitude Bakehouse clearly agrees. The small Bloomsbury bakery is adding a dash of the black stuff to their shortcrust pastry this year, as well as fermented mincemeat inside and a light dusting of icing sugar on top. " - sinead cranna

https://www.theinfatuation.com/london/guides/best-mince-pies-london-cafes-restaurants
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@eater

14 Autumnal Specials to Try in London

"Tucked away down a cobbled alley in Bloomsbury, Fortitude Bakehouse offers outstanding sourdough bakes that marry seasonal flavours with founder Dee Rettali’s fiercely proud defence of baking traditions and her Irish heritage. Each day the counter explodes with an eye-widening array of specials that are often sold out by the time they’re posted to Instagram, giving London die-hard bakery fans a year-round experience of competitive trick or treating. Currently there are spiced pumpkin and pecan beignets that bulge with pumpkin-flesh-heavy pastry cream, and slices of pumpkin spice pain perdu with a deeply caramelised crust that crunches to spine- chilling effect before giving out to an ephemeral crumb. Imaginative loaf cakes such as a five-day fermented malt, chilli, and orange loaf are not specific to Halloween, but are worth seeking out for a thrilling treat." - Emma Louise Pudge

https://london.eater.com/maps/autumn-thanksgiving-specials-london-restaurants-2022
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@infatuation

Fortitude Bakehouse - Review - Bloomsbury - London - The Infatuation

"Walking through Russell Square without popping into this small bakery for a flaky sausage roll or custard and strawberry morning bun is unforgivable in our books. A popular spot with locals (people and pigeons) plus anyone who’s fond of golden pastries and cinnamon buns the size of a mini basketball, it’s open from early morning until 3pm. Grab a latte, a spinach and feta-stuffed pastry that you can scoff on one of the benches out front, and a carrot cake loaf for your mid-afternoon snack (trust us, future you will appreciate it). Just know that if you arrive after 2pm you might miss out on these excellent baked goods." - Rianne Shlebak

https://www.theinfatuation.com/london/reviews/fortitude-bakehouse
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@eater

General Election 2019 | Where to Eat in Cities of London and Westminster - Eater London

"Slow-fermented doughs with wild yeasts are the thing here, and that extends to sweet buns and even cakes, rather than stopping with sourdough. Rye, Pump Street chocolate and sel de guerande biscuits run London’s Best Cookie close, while those slow-fermented buns are a perfect breakfast: softly-spoken sourness, yeasty, flaking dough, and a good whack of sugar. James Hansen" - Emma Hughes, Adam Coghlan, Jonathan Nunn, James Hansen, Daisy Meager, Sophie Dening

https://london.eater.com/maps/general-election-2019-where-to-eat-cities-of-london-westminster
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Mo Dehnoo

Google
recently visited this bakery located just behind the Russell Square station, and it was a delightful experience. The variety of freshly baked goods on offer was impressive, Watching them at work added to the overall atmosphere of the place.Despite the queue to get in, the wait was well worth it. I tried several pastries, and they were all incredibly tasty and fresh. The coffee was also quite good, although I found the cups a bit on the small side. It is expensive also one downside was the limited seating. While there are a few small chairs outside, the lack of tables inside made it challenging to find a comfortable spot to enjoy my treats. Overall, this bakery is a brilliant spot for anyone craving delicious pastries and a good cup of coffee. I highly recommend it to anyone in the area!

Jonathan Jere Garza

Google
As I’m sure there are much better bakery’s and around London. This one the best I’ve been too. Was able to go a handful of times during the summer. I think I was able to try almost everything they were making at the moment. The sweet or savory and espresso were very good. I lucked with almost no lines until my last time there and even then it went by fast. Quick tip, the simpler the pastry the better it tastes.

Cassie Chen

Google
This place has been on my list for ages but I kept missing it.One Saturday afternoon, I waited in line for over 30 minutes with a bunch of other eager visitors, wanting to try everything on the menu. 😘 I absolutely loved the Honey Cream & Apricot Jam! Highly recommended by the staff. If you love scones but prefer less sweet cream, this is perfect! The cream is light with a hint of honey and apricot flavour. 😘 The Peach Custard Peach Cream Danish was also a delightful surprise! I adore peaches, and this was creamy yet not too rich, with a crispy texture and complex flavors. 😘 The Apple Puff Pastry was good too! It stayed crispy even in the evening. Seeing everyone enjoying their treats right outside the shop was oddly comforting. I’ll definitely be back 🥰

Italo De Stefano

Google
I go against the grain and think Fortitude is overrated. All the beautiful pastries I’d seen on social media weren’t there—not because they were sold out, but because they simply weren’t available. You get very little time to decide what you want because the staff at the counter rush you, and there’s no seating except outside on a bench. The sausage roll was completely dripping with oil—inedible. Maybe I just caught them on a bad day, but I’m really disappointed.

Alnard Brand

Google
Visually, it is a bit of a back alley bakery, but that is perfect for the vibe. There was a bit of a line to order because of the hype around the place, but it lived up to the hype with the taste. We picked a couple of snacks to taste, which worked out great.

Ania Wisniewska

Google
Delicious pastries, definitely worth the hype (and the queue). Went for the blueberry morning bun and was not disappointed. Super fresh, just the right level of sweetness and huuuuuge. Only complaint is how do you decide with all the options you have 🫣

Foodcyclopedia Vlogs

Google
The hype is real! They have fantastic selection of pastries, sandwiches, beignets and desserts! I tried their almond croissant and a cup of cappuccino! Loved the croissant! Will be back to try more! Wish they had more seating as they only have few benches outside.

Rachele Laro

Google
Wonderful pastries. Tried their Fermented brownie, chocolate sticky bun and strawberry jam and cream scone and was blown always by the flavors. The brownie was exceptional! You can’t not get it!So so delicious! In second place I’d choose the chocolate sticky bun, it was indulgent, great size and the flavor was intense. Would go back to try their salty pastries. Queue went by quickly at 10 ish. Would definitely recommend giving a try.