FRAME

Katie is hands down one of the best when it comes to styling and hospitality. I wasn’t originally familiar with FRAME, but the way she curated outfits and paid attention to my feedback made the experience amazing. I’m easily a new fan of FRAME. Their quality is top notch. Highly recommend both the store and Katie for styling.

Honestly an amazing store! Purchased something from frame online and upon receiving it didn’t like the color - went to store to return it and Andy helped me. Ended up buying two pants because he presented me with many options that fits my needs. Brand is a bit expensive of course but store is great, products are cool and staff is helpful!

I had the pleasure of visiting FRAME while staying in Soho, and it was such a wonderful and calming experience. The store is beautiful and spacious, and the doorman was very helpful. I was only interested in their jeans because they are amazing quality and worth the price, though I haven’t been fully convinced by their other pieces yet. The sales associate who helped me (I wish I could remember her name!) was absolutely wonderful and attentive. She found me a pair of jeans that were sold out online and even offered to hold them for me while I considered how they’d fit into my wardrobe. I returned the next day to purchase them, and the team even gave me 15% off as it was my first purchase. I love that their products are made with natural fibers and truly feel worth the price—unlike some other brands like Toteme, which are overly synthetic and overpriced. Overall, it was a great experience, and I highly recommend checking out Frame for their denim.

Natalia at the Mercer St store location was so welcoming and helpful. Good vibes and awesome service. Thanks Natalia! Love my denim shirt too! Will definitely be back.

Lovely experience! Super professional service and a great variety of options. Thank you to K., the sweet lady who helped me in the store - your kindness made my visit even better! FRAME has become such a fashionable and stylish brand that I absolutely recommend!

Camile and I met in SoHo store over one year ago She was amazing in the store with suggestions and opinions etc She has since stayed in touch and has sent suggestions as new shipments arrive - never pressuring I have been ordering from Her regularly since that time - my entire denim blouse sweater Collection is now Frame! Thank you Camile!

Don’t be surprised if you see a celebrity or two perusing the racks while shopping at this Soho store. Models, actors, and musicians all love this denim brand, which actually offers much more than just jeans by now. It’s definitely pricey but the quality is top-notch, and the variations in style ensure you can find just the right cut for you. Our team always recommends their “L’Homme Athletic” style to guys with bigger legs (any former soccer players out there?!). If you're used to shopping e-comm, it’s great to be able to try a couple different sizes in person to make sure you’re going with the best fit. Pro tip: Go during the weekdays, when the store is quieter and you can get more 1-on-1 support from the staff. They’re super knowledgeable about the different denim styles, so working with them is easier than searching through the stacks on your own.

Amazing, beautiful, and well coordinated store. The lady that helped me pick different fits and sizes was very nice and kind, felt very comfortable speaking about the garments and the brand in general!!