Tom G.
Yelp
he 50-floor General Electric Building was built in 1931 as the RCA Victor Building. RCA was owned by General Electric but sold and they moved to 30 Rockefeller Plaza in 1933. The building was renamed General Electric.
The building is one of the city's most exquisite Art Deco buildings designed by Architect John W. Cross, and it stand out from all the other buildings, especially when there is no scaffolding hiding it.
I was impressed with the clock on one corner of the building, it is a large clock with the famous cursive GE logo on it above the main entrance. It is flanked by two arms that hold bolts like of lightning. The lightning bolt motif, used throughout the building. At first I thought that was electric spark but doing research I found it depicts the radio transmission waves sent by RCA across the country.
On the inside the elevator lobby also maintained the Art Deco style but due to a 1990 renovation and city building code requirements a lot of other work was covered up.