Goo Goo Chocolate Co

⭐⭐⭐⭐⭐ Absolutely Delightful Experience! I attended the Goo Goo chocolate making class and had an amazing time! The class was about an hour long — the perfect length to learn, create, and enjoy without feeling rushed. The staff was friendly, knowledgeable, and made the experience so much fun. We got hands-on with the chocolate-making process and even got to take home our delicious creations. It’s a great activity for families, couples, or anyone looking to do something unique in Nashville. Highly recommend for both locals and tourists!

This was such a fun experience! I had never had a goo goo cluster before and this didn’t disappoint! Loved the photo ops, watching our treats be made and of course eating them after! Highly recommend!

I came in because I heard Goo Goo clusters were a Nashville specialty and personally I had never tried them before and I was asking the store manager for some more information about them. When asking her about the size of the goo goo clusters, she wouldn’t give me a straight answer and I had to use my hands several types in a shape in order for her to tell me how big they were. Later on, when I was asking if there were samples to try because I had never had them before, there was this very nice employee who had glasses who kindly explained to me they didn’t have any goo goo cluster samples available but had some ruby chocolate available for me to try, which I appreciated. She was also very helpful in letting me know that the original goo goo clusters are the most popular. My biggest issue is that this store doesn’t honor the promotions they list. There was a sign that said that if you buy a 3 count original flavor, peanut butter and cheerwine there would be a 10% discount. That was not given. I saw a sign that said that if you spend over $50 you would get a free thermal tote bag. Keep in mind this day it was 4pm and 88 degrees Fahrenheit. The store manager(black female) was checking out my order, which was over $70. I had asked her if I should worry about the chocolates melting because I was planning on bringing them when I fly back to Chicago which she said no. After the exchange, she didn’t give me the tote bag. I’m really disappointed that the manager, who should be intimately familiar with the promotion and my comments on the weather which hinted at the thermal tote bag did not register in her mind to give me the tote bag. I hope next time they honor the promotions they have at the store. I will not be coming back to the in person store unless they make a commitment to honor their promotions clearly listed and visible in the store.

We did the custom-made candy bar. There were a lot of options to choose from to make the bar truly your own unique creation. It was great watching the young lady make it in front of you. I'd love to go back and do the class where you actually get to make the bar yourself.

I visited Goo Goo Chocolate Co with some friends for their chocolate tasting and goo goo making class! We got to taste some perfect paired chocolates & bourbon. The goo goo making was fun and interactive! We went for an evening class and got the opportunity to still shop while the store was closed to the public. I would absolutely recommend this activity for anyone visiting Nashville.

Oh my gosh the experience of making our own goo goo clusters was fricken amazing. Brenna, drew, and rayna were the best teachers for our goo goo class. Brenna and drew were so funny and engaging and tayna was wonderful behind the scenes with the chocolate. A must do experience if in nashville!!!!!!

I recently visited Goo Goo Chocolate Co. in Nashville, Tennessee, and it was a fantastic experience from start to finish. The shop is located in the heart of downtown, making it a convenient stop while exploring the city. The atmosphere inside is inviting, with a modern yet cozy design that showcases the history of Goo Goo Clusters. The staff were friendly and knowledgeable, offering samples and explaining the different products available. The highlight of the visit was the hands-on chocolate-making class. It was a fun, interactive experience where I got to create my own custom Goo Goo Cluster with various ingredients. The instructors made the process easy to follow and enjoyable. The chocolate itself is delicious. Goo Goo Clusters are a perfect mix of chocolate, caramel, peanuts, and marshmallow nougat. They also offer a variety of specialty items and gift sets that make great souvenirs. Overall, Goo Goo Chocolate Co. is a must-visit for chocolate lovers. Whether you want to learn about the history of this iconic Nashville treat, make your own creation, or simply indulge in some high-quality chocolate, this place has it all.

Fun chocolate store that has make your own candy bar kiosks. Chocolate was way tastier than I expected! I thought they’d taste like snicker bars, but definitely less sweet and tastier.

I finally made it inside Goo Goo downtown- their store hours are a bit tricky with my work schedule but on this day the stars were aligned. They have fun merch and you can customize your own chocolate at one of their kiosks. I arrived as soon as they opened and grabbed a few boxes of their Goo Goo clusters. There's an area where you can watch chocolate being made but I think I arrived too early for any demos.

Signed up for the make your own Goo Goo class and Rayna was amazing! The store looks tiny from the front, and where it's only one story, feels like it's overshadowed by all the bars! The whole point of Goo Goo clusters - they are so freaking delicious and you have so many options! Definitely enjoyed the class and learning about the history. Bonus is that you can get specialty in-store products that aren't available elsewhere!

Nashville isn't all honky tonks and country music...it gets a bit sweeter with the hometown treat known as the Goo Goo Cluster! Located just off Broadway in downtown, Goo Goo Chocolate is a good spot to pick up and learn about the treat that is said to have been the country's first combination candy bar! Before walking in, know that it is designed as a tourist spot, so bright colors, interaction based menus, behind the scene action and of course, a gift shop. With being touristy, the prices are also reflective of that. While you can scoop up the classic treat, or some of the popular variations that are already prepared, you can also create your own! This is a pretty fun thing to do, as they prepare it to order and in front of your eyes...so you get to see your delectable creation come to life! When I have family or friends, I usually tell them to pop in to Goo Goo, not only for a bit of Nashville, but for a sweet treat designed to their liking. I have personally made multiple Goo Goo's over the years, and somehow they always tend to resemble a massive Reese's, which is ok and of course, by design! In addition to the touristy parts of the store, they also offer classes/group experiences where you get the learn all the things, while making your treats as a group. I have been in one class, and know others who do it for a team building. If you are not already on Broadway, keep in mind that is no dedicated parking. All street or nearby pay lots/garages. Overall, Goo Goo Cluster is a staple in Nashville and it is cool to have it. While I love the history and the clusters, the location in the middle of everything makes it a special treat to visit, as I do not hit this area of Nashville too often being a local. But, it is worth the stop on occasion, especially if visiting!

We did the chocolate making class and it was such a fun experience. Something different to do in Nashville. Definitely recommend. The chocolate was yummy too.

We stopped in to take a break from the mid day heat & I'm glad we did! The smell of chocolate fills the air and makes your mouthwater! I never realized there were so many different types of clusters. There is also a counter where you can create your own cluster!! The service is friendly and the extra goodies in the gift store section are cute and clever. My only complaint was how crowded it was. I feel like a bigger section for the gift shop would be really beneficial. I would love to check out this spot again.

Went to Goo Goo Cluster for their chocolate and chock-tail making class this week and had the best time! Somm in the City was our fearless cocktail queen and Brenna led the way for making our own custom GGCs with lots of funny commentary! This is such a fun way to spend an early evening. Highly recommend checking out their schedule for classes, especially if Somm in the City + Brenna are leading it!

Quality/Quantity - A must visit. Cool to walk around, read, and learn about your business and history. We also liked the custom options. This would have been a 5 star experience except we bought more Goo Goo Chocolate from Smiths for only $5 a box... My wife and daughter bought so many souvenirs. This is a good local gift for our friends and family back home. (Moon Pies also; we overbought that also from the other tourist places). If you buy one of each box, you get 10% off. Sorry, it was still way cheaper at Smith's grocery store. Atmosphere - Small but organized shop. Open 7 days a week from 10am to 6pm. Service - 5 stars, everyone was friendly and welcoming. Classes available, see pictures. Clean restrooms. Price - Was reasonably priced until we found it way cheaper at Smith's grocery store, LOL. Owner Comment - Congrats on your success since 1912.

Fun and cool place to check out. Little baskets hanging around the place and some videos with history of the goo goo cluster. You can customize you own giant cluster with fillings. You fill out what you want on the screen and you can watch the employees make it right in front of you. Great place to check out for the family and overall it took about 20-30 mins for our orders to come out. Chocolate is a little pricey but it was a great experience

Goo Goo Chocolate was such a fun chocolate shop where you got to customize your own chocolate. You got to choose what kind of chocolate coating where was as well as the type of filling and extra goodies inside. I thought the overall experience was very fun and being very into sweets, it was fun to try what my customized chocolate tasted like. It was pretty fast as well; probably took about 15-20 minutes. Highly recommend this activity if you're with kids! My one negative was how pricey it was. Although it was a big chocolate, I felt like it was a bit overpriced.

Fun little chocolate shop. Goo is what they do and that's all they do, so that's all you will find in this shop. They have a computer where you can design your own goo. I would say it's not the best computer program, as it's slightly confusing to do so and we never saw where a price was listed. For instance, when you get to the part where you pick what you want in it, if you don't scroll along, it looks like there are only a few choices when there are actually many. Thankfully the Gal making ours caught on that we didn't know that and called us over. We really appreciated her! I believe the total was in the $16-$17 range for a box with one goo goo cluster in it that we took home and cut up to share. It's super rich. A quarter of one was plenty for me at a time. And creation fell apart because we cut it up. Very tasty though. Too bad they don't make miniature ones, cause I would have loved to buy a bag of them and share at work.

Recommend getting the Little Goos bag if you have a group! And you HAVE to get a seasonal flavor!!! We tried their peppermint for Christmas time and it was hands down the favorite flavor by far. This store is so adorable with plenty of variety so everyone will find something they like whether it's the different flavors of the candy, the Tennessee Whiskey coffee bags, the knick knacks, Goo Goo making classes, and more. If you want to do the make your own goo goo, make sure you have time to spare because when we were here, it was going to take 30 minutes (honestly not that bad but just so you know). Everyone at this store was super kind too to make the experience even more fun

We visited Nashville, Tennessee during spring break, as part of a big family road trip. We were there with kids, and the main area of Nashville is definitely more friendly for adult adults, but it was great to find a spot like this one, where we could all have fun as a family doing something delicious. The staff was very friendly. The plates itself was decorated with a bunch of historical artifacts and bits of information that allowed you to learn the history of the company. I love their sense of branding. The experience of making the chocolate was a lot of fun. You got to see every single step of it, and then enjoy the fruit of the labor. Delicious flavors all around.

This flagship store and the experience/class they offer was one of the favorite things I did in Nashville on our recent 2 night trip! The class is nice because in includes a DIY experience as well as a cute take home apron (definetly handwash the apron when you get home because I think I ruined mine in the washer), a couple samples, and a small discount on anything else you decide to buy in their cute shop! The service was friendly, although in my opinion the tipping culture here is out of hand just like a lot of places nowadays. Overall, it is a must go when in Nashville!

If you love this candy and your from up north like I am this place is great. We enjoyed our visit and hope to come back again.

I was told by a friend not to come here but I didn't listen. You have to pay $17.55 for ONE chocolate. I haven't had a googoo since I was a kid. You first pick milk, dark or ruby chocolate, then you have to pick 2 fillings or you can't proceed. After that you have to pick 3 fillings to proceed. So if you want something basic you can't because you have to order from a stupid kiosk. Their chocolate was salty, complete ripoff. Definitely don't waste your money.

Goo Goo is such a fun space! I booked the chocolate creation experience on Sunday for my fiance and I, but he wasn't able to make it, and I still got to make and take home two chocolates for us. Jeremy was a fantastic host and made the hour-long class super fun and entertaining. Can't wait to try our chocolates! EDIT: OMG I just received the most surprisingly notification from my Shop pay app. I had called earlier in the weekend to try to cancel the additional ticket for my fiance, and left a message/wasn't able to get in touch. It's now Monday and they refunded his ticket anyway! THANK YOU Goo team, it's more appreciated than you know.

If you're visiting Nashville and want to do all the tourist things, you have to come here and make a custom candy! Yes, it's a bit expensive, but you're here to have a good time and this is a fun thing to do, especially if you have kids. The store is brightly lit and colorful, things are moving on the ceiling, there's chocolate machines and toppings and oh my. Making your own candy is quick and easy - the wait was about 20 mins at a busy Saturday.

Five Star Nashville activity. The shop is so cute and fun! Absolutely loved the experience of designing our own goo goo. But then it is delicious on top of being fun?! This is a must-do especially if you have kiddos with you. Plus a bag of mini goo's makes a great gift or plane snack for the trip home!

Making these clusters at Goo Goo Chocolate was so much fun. We get in go to the kiosk & start building our cluster. I chose white chocolate but it wasn't available. I wish it was cuz I love me some white chocolate. I chose milk chocolate instead. I picked salt caramel, vanilla nougat, toffee pieces, pretzels & Cinnamon Toast Crunch. I also added sprinkles for some razzle dazzle . Once finished they start building my cluster and you can see them making it from the wondoit was so good. I also bought another one they had there caramel w marshmallows I forgot to take a pic it was so good & gooey. The place is nice & clean & the time went by fast,

Visited November 8, 2024. I visited before the morning rush with my toddler and out-of-town cousins, and it's actually a pretty cool place! I do wish there were more filling options, especially something spicy. I still fondly remember their special from a few years ago with Thai Esan--it was delicious! We were drawn in by an Instagram reel that promised you could walk in without an appointment and customize your candy via a kiosk. The whole process was quick, and our order was ready in just 15 minutes from the time of placing your order! While we waited, we took a short stroll over the pedestrian bridge, which made for a nice little outing. The location is great, though parking can be tricky. You'll need to either find a nearby lot or hunt for scarce street parking. The chocolate is made right in front of you through a clear glass barrier, which was a fun touch. Overall, it was a great experience, with the cost coming to about $18 per candy piece - about the size of a hockey puck. One downside was that there were other chocolate flavors mentioned on the wall and visible in the back, but they weren't available for selection. We assume those are part of the $50 class reservation.

Such an fun stop! I would highly recommend checking out the Nashville original candy bar while in downtown. There are all the classic Goo Goo's and vintage memorabilia and souvenirs that create a cozy nostalgic feel. There is even a create your own station or you can take a class. I feel like the products are a little overpriced but it was a sweet experience overall. We got the pecan Goo Goo and it was absolutely delicious. If we ever are in town again I would love to create my own chocolate. Great for all ages!

Great little factory. Was able to make my own Goo Goo, but decided to stick with the originals and some bonbons. Everything was so tasty and made right in front of you!

9/25/24 - I will never turn down sweets, but I will especially never turn down a Goo Goo. I am absolutely in love with these chocolate treats. I did the make your own goo goo experience and I highly recommend it. Our chocolatier was hilarious and was able to make the vibe of everyone. The bourbon caramel is to die for!!!! I just wish I could create my own online :( Their bon bons, were good. I really loved the campfire cowboy (should've gotten more). The coconut one was okay.

This is a must if you're in the Nashville area. Prior to our trip, we had decided to add the Goo Goo Making Experience to our itinerary. We took our class a few weeks ago, Morgan was a great instructor and kept our attention while giving the history of all things Goo Goo. Once the history lesson was done it was time to make our own clusters. You get to choose your own stickies and fillings. We had some time before the class so we browsed the shop and picked up a couple items after the class.

Goo Goo cluster, a Nashville must!!! We had the best time BYOC (build your own cluster). With all kinds of options for chocolate, gooey centers and other filling options, we settled for milk chocolate, salted caramel, mini marshmallows, pretzels and toffee bites. You get to watch the process and chocolate drip before they chill it for eating! After checking out more options throughout the store, we found out they have classes and pairings which would be soo fun!! We shared a cluster and bought some pre-made to go!

My family did the Taste of Goo Goo and it was AWESOME! We had a great time, learned a lot and made a delicious, personalized Cluster. Casey, our teacher, did a great job! Highly recommend!

I booked the chocolate making class about a week prior to our visit. Booking and paying online was easy and all we had to do was wait for the day to come. Well the day finally came and we arrived about 30 minutes before the class so we could look around. The inside is really cute and has a lot of interesting facts throughout and you can also watch the chocolates being made. Class started promptly and we were seated and greeted by the two friendly workers. At our seats we had a take home apron, 3 pack of chocolates, our DIY chocolate and any supplies we were going to need. We watched a quick video about GOO GOO and learned how they came to be. It was then time to get started and we began making our chocolates. The process was quick and the workers were very cheerful and helpful. The whole experience was a little over an hour long and we had a lot of fun. My Goo Goo consisted of caramel, white chocolate, peanuts, coconut, and Rice Krispy pieces - it was delicious! After class, we stopped by the gift shop and found some cute souvenirs to take home! I definitely recommend this experience to any age!

I just was sooo excited to come here because it was literally sooo dope!!! The chocolate is just everything to me. Our teacher for the class was sooo nice and funny, he was cracking me up... the ambience of the place was definitely a place to be at.. will be back.. love love love chocolates

Everytime i'm in Nashvegas ( gawd that new term) I must stop by Goo Goo. It is a classic candy that has not changed in over a 100 years. It addictively good. Their premium goo goo ( while being crazy $$) is exceptionally good. Right across the street from the Johnny Cash museum take a tour of the candy factory and pickup some sweet history.

Tourists, a must visit! Stopped in for a quick trip and was very impressed. I had no idea about the history of this candy bar, glad I got to learn all about it. The establishment is very clean and retro! They have a custom candy bar making experience that is so much fun and a variety of chocolates to bring back to wherever you came from! Great spot. Heads up, if you plan to make a chocolate, account for the time it takes for it to harden in the fridge! Usually about 20 min.

Not what I was expecting. I thought they would have fresh chocolates to buy, like Savannahs. It is a bunch of kids running around and there's not a staff member in sight. Apparently you use the kiosk to create your own and then that's what they are making back there? So basically they just sell prepackaged and in box. Just like you can get at any supermarket. Also, nothing has a price on it. I was confused and the family next to me was too. We complained about it together. Neither of us were going to bring this item to go find a staff member. We all just gave up and left. A woman came over and she was also looking for prices and we told her and she said she didn't have time for this. We all left empty handed because we shouldn't be inconvenienced. I won't be back, I really just don't get this place.

We signed up for the chocolate making class and it does not disappoint. Everyone is equipped with their own apron and kid aprons are available too. The class is taught with enthusiasm and patience. You design your very own so who can complain, they taste amazing! Side note: after leaving we headed to the park and drove around for a bit. We were concerned about them melting but they held up so well and you would have never thought they sat in a hot car! Candy size is huge and can be eaten in several sittings.

Visiting Nashville and made a stop here. Really good chocolate and you can do a mini tour to tell you about the process of making the chocolate and the history of the company. We definitely left with some good purchases!

I paid $18 for a custom-made cluster and they didn't make it right. It was missing one of the ingredients which was disappointing. I saw her make it, but she was behind Glass so I couldn't tell her before she put the top on it. I didn't have time to have them make another one.

The staff were so nice and our kids got to design their own candy bar, watch it being made and boxed up just for them. This was my first time trying Goo Goo clusters. It was a short walk from our hotel.

Super cool candy as well as experience. We tried on of the Christmas flavors along with the mini original goo goos. They were both delicious. Slightly expensive but makes sense given the experience and effort put into the shop. Servers were nice and polite and smiley and we also loved the ambiance with the conveyor belt of chocolate and other decorations.

We attended the candy class. It was fun and informative. Our instructor was great. As an added plus we got an apron and a custom goo goo cluster to take home. You also get a discount on purchases in the store. The class area was roomy and clean as was the store. You can even watch them make your candy if you custom order. Great place to stop while you are in Nashville

Sooo good. I got the variety pack and two of the little minis. The employees were super helpful and I loved the experience of being able to customize my own but I didn't. I regret only buying 2 of the minis as finished it already and want more.

Little fun experience just off Broadway. Small selection of merchandise and you can buy prepacked goo goos. You can make your own goo goo as well.

Experience of picking out the flavors and creating your own sweat filled creation is great. Ambiance is nice and lively. Service is good and friendly.

Chocolate fun! A welcome break from the hectic scene on Broadway. Of course we made our own clusters. Interactive space, clean and welcoming. No samples. There were so many flavors I probably would have bought more than just the original if I could have had a wee taste.

We came to buy the famous treats to take home to Canada. There were several items to choose from....goo goo clusters in variety flavour packs, cookies, candy, chocolate bars and souvenirs. The best item was the custom make your own goo goo cluster. I was able to select the chocolate, fillings, add-ins and toppings to suit each of my kids and they were packaged individually. They were pricey at $16USD based on items I chose, but this was the only souvenir they got so it was ok for me.

Custom clusters or the traditional - you can't go wrong unless you don't buy enough to take home! Grab some caramel and chocolate popcorn to snack as you walk and listen to local music.

I really enjoyed the chocolate in this place. The bonbons are fire. The s'more was my favorite chocolate bit. Have a shot of whiskey and chase with a chocolate bit. The service was okay. The store was packed with people.

Such a fun experience! I took my mom to the make your own GooGoo class for her birthday and we had so much fun! The instructors were so knowledgeable and engaging! There were so many options for flavors and add ins and it turned out so yummy!

Cool place ! Candy on a track in baskets suspended from ceiling. Staff were nice , friendly & helpful. The peanut butter 3 pack was a special -buy 1 get 1 free -so yummy. Make your own goo goo with your ingredients also available.

Im absolutely obsessed with Goo goo chocolates. So so glad my Uber driver suggested them as a must try. While they have a few flavors to choose from the peanut butter stole my heart and palate. The store is adorable and the packaging is straightforward and informative. You must give these a go! They are available here at their store and also lots of places around town including Cracker Barrel and the airport.

This was something neat to do in Nashville. I created my own candy and it was delicious! Kind of pricey but a cool experience.

Fun place and something to do that doesn't involve drinking. Make your own candy bar the price is $15 and takes about 15 mins to make. Tasted really good and will definitely go back. Also had two little truffles, definitely recommend the cowboy camp fire one it literally melted in your mouth. The salted caramel one was just okay. People working there were really nice.