Step into this chic 2,100-square-foot Noho oasis inspired by 1930s Hollywood, where bohemian luxe meets a curated selection of elevated home goods and skincare.
"For our second brick-and-mortar venture, we brought a bit of West Coast to New York: Taking inspiration from 1930s Hollywood homes designed by Billy Baldwin and Paul Williams, we tapped LA design firm Commune to bring the Noho space to life. The 2,100-square-foot shop echos a private residence—enter from cobbled Bond Street into to a large room stocked with a curated selection of items from brands like Brock Collection, Rochas, and our own G. Label. A clean beauty apothecary is stocked with goop-approved products, and a fully-functioning kitchen showcases wares from our favorite home goods lines, and plays host to cooking demos."
The shop is lovely and upscale, as are all the shops on quaint cute Bond Street. The decor, the ambience and the furnishings are well-thought out and provide for an elevated experience. What stood out to me though was warm welcoming and informative Luke. Luke walked me through their skincare offerings in a patient and kind manner, having an honest conversation about skincare and never pressuring me to buy anything. I did buy the glycolic peel and the exfoliating scrub which has been wonderful for my skin.
Luke contributed to me feeling comfortable in this space and it’s obvious they are passionate not just about skincare but about helping people too.
Many many thanks to Luke ✊🏽💜
Le Rétoir
Google
Friendly service. Beautiful space. High end and well curated collection of products for those interested in a bohemian-luxe lifestyle. They carry many skincare products difficult to find elsewhere.
Morgan Laflamme
Google
Staff was so kind and helpful and love their products!
HIROMI YMD (NYC)
Google
Such a great sense! Their xclusive/ original product was exactly what I was looking for
Jessica H
Google
The security in goop came out the back store office AFTER 3 Black Americans were in the store for 5 mins and we began feeling uncomfortable. We felt racially profiled. For that reason, we decided not to purchase anything.
Nancy Diniz
Google
Zero appeal, quite boring. Very few products on sale and mostly from other brands. Obviously lives off from over the top promotion and superficial celebrity status. No substance to its eco-sustainable, wellness philosophy, all is pretentious and overpriced. The security doormen is unjustified and adds to annoyance. And there was no one shopping there on a busy retail time either.
Amanda Wisbeck
Google
The security guard was extremely rude to me, I approached the store front and was immediately asked what I was doing there. They then proceeded to tell me that they were closed for the day but the store was clearly open. When I asked for more information the guard said I could go to the store in the Hamptons… Only after that did she explain that they were closed for a private event???
potaychigorn
Google
Visited to find a Natalie Martins Dress.
Enquired at the shop, such a nice experience with the Sales Assistant