"For our second brick-and-mortar venture, we brought a bit of West Coast to New York: Taking inspiration from 1930s Hollywood homes designed by Billy Baldwin and Paul Williams, we tapped LA design firm Commune to bring the Noho space to life. The 2,100-square-foot shop echos a private residence—enter from cobbled Bond Street into to a large room stocked with a curated selection of items from brands like Brock Collection, Rochas, and our own G. Label. A clean beauty apothecary is stocked with goop-approved products, and a fully-functioning kitchen showcases wares from our favorite home goods lines, and plays host to cooking demos."