Jason Duvey
Google
I'm a member who prepaid a year at Gravitas Beverly Hills, and after extensive consideration, I've decided I won't be renewing my membership. Allow me to explain in detail the multitude of reasons behind this decision.
The energy and overall atmosphere at Gravitas are consistently disappointing. Despite being situated in one of the liveliest parts of Beverly Hills, the club feels lifeless. On prime weekend evenings, Friday or Saturday nights, post-9 pm. Gravitas is empty. it resembles a ghost town rather than an exclusive social venue. A short walk to the jazz club above Cipriani starkly highlights this difference; there, you'll find vibrancy, sophistication, and excitement...qualities distinctly absent at Gravitas.
The entertainment and events at Gravitas have been horrible. After nearly 6 months, I've yet to attend or even hear about a single standout or exciting event. It appears as though the events team is profoundly disconnected from contemporary tastes or trends, repeatedly offering experiences that seem to be made for a older person. While respecting diverse preferences is essential, Gravitas seems content in catering solely to one narrow, somewhat outdated sensibility, alienating the vibrant, younger, or trend-conscious members who seek dynamic nightlife experiences.
For context, I'm also a member at Bird Streets and San Vicente Bungalows, venues that consistently deliver exceptional experiences. These establishments understand how to cultivate an enticing environment, host amazing events, and genuinely engaging social interactions. Gravitas fails on virtually all fronts. The absence of strategic planning, lack of creativity, and overall mismanagement have created an atmosphere that's not only boring but increasingly irrelevant.
Even basic services like dining have failed to impress. Dining experiences at Gravitas are uninspired at best, lacking both culinary innovation and any semblance of ambiance. I find myself and my guests consistently underwhelmed, which should never be the case for a club of this supposed caliber.
It urgently needs a complete overhaul of its events and entertainment strategy, atmosphere cultivation, and general service standards if it hopes to retain or attract members who expect more from an exclusive Beverly Hills venue.
I sincerely hope this feedback is taken constructively, as the potential for Gravitas is considerable, but as it stands, my experience has fallen woefully short of expectations.