Kai N.
Yelp
Let's cut to the chase: you need to come here for the baklava. It's fresh, it's delicious, it's plentiful, it comes in every incarnation, and the price is a steal.
This place is also a bit of a hidden gem regarding kebabs: the meat is succulent and juicy, the spicing is spot on, and the whole package is a delight.
One might imagine that, given two really tasty offerings, this place would be a hit all around. Alas, the rest of the store pales in comparison. You can get a moderate selection of fruit and veg, a considerable range of shelf-stable foods (if it grows on a tree or shrub, it's probably in their jar aisle), and a good range of Middle Eastern spices (head away from the shelf by the entrance and towards the bins by the deli counter, where you can get fresher spices and spice blends by weight). Boxed teas from several ethnic traditions are also available, but some showed discolouration, so check your expiry dates. (Life tip: do that no matter where you are, actually.)
But the whole store is dingy and showing its years, and you may find the range of personal and home goods, as well as coffees, lacking. While the lady at checkout was super nice, and the men by the baklava were knowledgeable and efficient, the guys at the manakeesh oven (not tasty, alas) and kebab/deli counters were clearly doing you a favour by, you know, selling you things.
One thing worth noting is that the crossings along this stretch of Edgware Road are insane. There are pedestrian walkways, but no pedestrian lights or marked (lined) crosswalk. That means you're competing with cars, buses, and lorries turning every which direction. Having sprinted across more than my fair share of urban deathways before, I find this are particularly hairy and way, way unnecessary, considering the rest of London. If you have a pram or any mobility issues, may I suggest that you approach from the 'back' (the east side of Edgware, avoiding it altogether) for your safety and comfort.