H-E-B

Grocery store · Kerrville

H-E-B

Grocery store · Kerrville

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300 Main St, Kerrville, TX 78028

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Groceries, deli, pharmacy, florist, Texas BBQ, & fuel station  

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300 Main St, Kerrville, TX 78028 Get directions

heb.com
@heb

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300 Main St, Kerrville, TX 78028 Get directions

+1 830 896 3600
heb.com
@heb
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@heb

$

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Last updated

Oct 26, 2025

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@eater

Why Does Texas Love the Grocery Store H-E-B So Much? | Eater

"Founded by the Butt family in Kerrville in 1905, this Texas-based grocer has grown into a dominant private company with deep regional loyalty: longtime, famously dedicated employees, hands-on customer service (including freshly baked tortilla samples), distinctive in-house products (from hatch-chile cookies to hundreds of Texas-shaped novelties) and long lines whenever a new store opens. The chain leans heavily into Texas identity—curating merchandise and foods that celebrate local tastes, operating multiple store concepts to reach different communities, experimenting with mobile checkout and tech investments, and deliberately focusing growth inside the state rather than expanding nationwide." - Priya Krishna

https://www.eater.com/2018/12/11/18133776/heb-texas-origin-cult-following
View Postcard for H-E-B

NSM

Google
Really love H.E.B, especially this historic iconic building in Kerrville, Texas & it's Texas BBQ!

Klattu

Google
A great place to stop and shop. Being from Alabama we never see so many unusual items ! We picked up all types and varieties of food. Coupons printed and posted at each special. HEB products are very high quality. BBQ on your way out is available. Fuel station on site too. I would compare this to a Sam's, wife says is better. We will be stocking up at another HEB before leaving Texas.

Echoe Bruns

Google
I’m just a regular! LOVE HEB and especially this location. The employees are lovely, restrooms are clean, lots of choices of brands and foods (though I usually just get the HEB brand). Excellent produce, bakery, deli, meat market, etc!

Janet Barrera

Google
Visited Kerrville on vacation and the night before checking out of my hotel I placed a curbside order for the next morning. It was great to have the great HEB experience just like at home! They were so kind to place the cold stuff with the ice and the dry stuff in the HEB bag. I arrived the next morning after checking out of my hotel and was on my way from HEB in no time. Definitely recommend this HEB everyone was so kind.

Jerry Eastman

Google
Today, 18 Apr. 2025, was Good Friday and the check out machines were running slower than usual and checkouts were backed up 4 /5 carts deep; however, everyone was being patient and dealing with the situation intelligently. The cashier were EXTREMELY busy, but seemed to be handling the rush and patrons professionally and as quickly/accurately as possible. This place is STILL a good place to shop.

Jim Reeves

Google
This review is not specifically about HEB but about the Favor Delivery system owned by HEB. We ordered dinner tonight and more than half of the food was not delivered. The runner, Bryce, completely messed up the delivery. To make matters worse, there is no customer phone service to call and the online help was not working either. I am not using them again

Elizabeth Gehl

Google
I was in the pharmacy for my client. And I had two elderly people allow me to go ahead of them as I had to get back to my client, after picking up her prescription. The personnel were very helpful at the pharmacy with the speedy pick up.

Frances Salazar

Google
Great food market and we need one in El Paso. Great selection of everything and more selection of things we don’t have yet.
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Diane C.

Yelp
Great job. Great staff. I would give them an A- One fabulous experience. One horrible. Could not get waited on after my coupons were not scanned. I had a blond lady with long hair, a girl in her 20s, go "above-and-beyond." I never got her name, but she was OUTSTANDING.
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Rach C.

Yelp
After placing a order for a cake online for my mom's bday party I was a little hesitant but when I picked it up I quickly realized that they did an amazing job! It was not only beautiful but tasted amazing. Naked style frosting with sage green roses, chocolate cake with chocolate fudge center. The bakers went above and beyond to create the exact cake I wanted for my mom's 70th birthday celebration

Kelly M.

Yelp
Apparently heb gas can sell the lottery tickets but can't redeem them So WRONG. if you sell them you should have to redeem them. HEB do better
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Ricardo J.

Yelp
This HEB is rather new to Kerrville, having been open only a couple of years or so. I finally hit this spot with my mom last week and was very impressed. The store was super clean and well stocked. All the staff members we encountered were friendly and helpful, as they should be in a native Texan store. This Texas chain has worked hard at having a solid and reliable reputation. Especially impressive were the seafood and produce selections. Everything appeared very fresh and enticingly displayed. I am looking forward to my next visit to this location.

Glenna D.

Yelp
Worst chop beef sandwitch. Don't order unless you want burnt ends so tough you cant.chew.thru them.
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Lisa Q.

Yelp
I was looking for something specific. An HEB employee was hustling down the aisle, clearly on her way to handle a situation of some sort. I think she was managerial. I stopped her and asked her a question. You know how someone on a footrace strikes the on your mark, get set, go stance? She had that stance. And yet gave me her full attention while I stumbled over my question imperfectly. (I write better than I speak.) Understanding what I was seeking, she said, oh! That's on aisle # ... It's just to your right. Sure enough! That's HEB!
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Curt C.

Yelp
HEB #1 This is the location of the FIRST HEB store in the world! Yea, they've expanded it, and added on things, like a barbecue restaurant and a curbside, and gas pumps, but other than that, they still have the same small town feel to the grocer. This place is huge! It takes up a whole city block. It's impressive to see how far HEB has come since 1905, when they opened up on this street corner. The store is visually attractive, with lots of fresh produce, colorful signage, lots and lots of samples! I love hanging out at the Cooking Connection and asking a million questions while getting free samples. This store (as of this writing) is the only one in Texas that sells HEB merchandise, like HEB branded shoes, bandannas, hats, etc. The barbecue restaurant deserves its own review site- it is fantastic. HEB knows their meats- they probably buy more meat than anyone in Texas, which is impressive on its own. They hired a bbq chef with some serious chops to oversee their operation, and it is amazing. Try the Texas Torpedo...
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Tom H.

Yelp
Clean/ well organized/ very nice staff/ good prices. We travel fulltime, go to HEB whenever possible.
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Misty D.

Yelp
The very first HEB! That's cool. This store is clean, well stocked, manuverable even though it's always busy, and the service is good (at least for the week we were in town). Prime beef. Right there on Main Street.
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Melissa B.

Yelp
do not get me started on HEB now the best grocery store in texas and california and i know from experience the deals are just that good deals at HEB
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Justo C.

Yelp
Well, I never thought I'd write a review about a grocery store chain but really, we all go to grocery stores to buy food so it's important to talk about it. As far as groceries, they carry all the major brands but their HEB brand food items are just as good or better than some the major brands. I'm talking about dips and chips. Try them out. What I really want to emphasize in this review is the prepared food section. There are meal simple items that are good but today, I saw a guy cooking up noodles and shrimp by the Sushiya kiosk. I asked him if what he was cooking was available for sale and he told me that I could get one by the hot lunch section. I went over there and sure enough, they had one called Teriyaki chicken noodle bowl. It was delicious! It was warm and full of goodness, flat noodles with cabbage, carrots, green onions and sauce that got them all mixed together good. The sliced chicken is just an added protein. I could have eaten the bowl without the chicken. The True Texas BBQ is an addition to the HEB brand that is worth exploring. Last week, I was hungry for BBQ brisket and luckily, my wife and I were at the store around lunch time. I went and ordered a pound of brisket, both lean and fatty. They came in tightly wrapped in butcher paper. It came with 2 sets of a pair of sliced bread in individual plastic bag with a small cup of pickles and fresh onions. This has the making of 2 great tasting BBQ sandwiches! I could not wait to get home. Yes, the meat was that good! I had a good lunch and had enough leftovers for 2 more meals! Also, they will do catering for 10-100 people - according to the bulletin board there. They also have family pack deals and assorted other offers that might be good for folks who want to host a BBQ picnic. For desserts, they have peach cobbler and banana pudding. I tasted their peach cobbler. It's pretty tasty - even without ice cream. Go out there and try their prepared food. It beats cooking that's for sure!
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Terry Y.

Yelp
Great products, clean store and really good curbside service. I always go to H‑E‑B over any other grocery store.
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Kim T.

Yelp
Love H‑E‑B. The store was very clean. Produce was very fresh. Wish they would open stores outside of Texas
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Noah F.

Yelp
I love the new H-E-B that was made. The selections are bigger and have a wider range and variety of household items, electronics, foods, drinks, and so much more. The addition of the True Texas BBQ is amazing and I would 100% recommend this store out of any other grocery store in Kerrville.
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Juan C.

Yelp
Had to stop by before hey to the fio river and this H‑E‑B had everything we needed. The staff was very friendly and helped us find everything we needed.
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JoshJosh J.

Yelp
Between the horrific parking situation, the rude customer support (I say support with huge sarcastic tags) and other problems, I would recommend go anywhere else. This is my third update. The previous ones were deleted. Don't go there. I've been treated like a criminal, ordered around like a prisoner, ignored and generally treated poorly. That was all before the Pandemic of 2020. It's only gotten worse. Go to the smaller HEB. They still know that customers who are coming in to spend money shouldn't be treated like trash As of July 1, will force people to wear masks, disregarding their moral or personal objections. What's next? Yellow stars for those they consider "unclean?"

Christina J.

Yelp
Terrible store...personal shoppers are a joke...block every single aisle. Couple this with the vendors/employees stocking aisles mid-day and you have a real circus. Front end is always a mess as well. Cannot count how many folks I've seen who's basket locks up exiting the store. Supposedly a shoplifting deterrent but its been a flaw every time I've witnessed it. Store is in serious need of leadership change.

Mary N.

Yelp
I have been shopping at HEB in Kerrville for years and except for 1 person who is always rude to me it has been a good experience. Years ago this person was a checker and I went through her line with my weekly groceries. I handed her coupons at the end and she said "I didn't see this or this or this". I had to go through the bags to find the items. Her attitude was like I was trying to steal something. Fast forward many years, a few more encounters with her to today. she is now at the service desk, I bring in a box of coffee pods I need to exchange because I accidentally got the wrong flavor, I have my receipt. There was a $5 store coupon which I had used and it shows on my receipt. I walk back to get the right box of coffee pods (mind you it's a huge store and I am 72, plus I had already done my shopping) instead of just doing an exchange she rings up the old box then rings up the new box and tells me I owe $5, I tell her I used a $5 store coupon and it should be an even exchange. She says I either owe her $5 or I need to give her a coupon so I limp back to the coffee isle to get her a coupon I had already given when I bought the first box. Luckily the coffee was still on sale or there wouldn't have been any coupons and I would have had to pay the $5. I will never deal with this woman again, I will ask for a store manager.

Mark K.

Yelp
Well stocked. Friendly service. Clean, uncluttered and well lighted. Competitive prices.

Bob W.

Yelp
I rented a carpet cleaning machine yesterday 4.01.22 and encountered Sheila at the "customer service" desk. She was extremely rude, and by the way no one in the store EVER WELCOMES CUSTOMERS....anyway first thing she said in a rude tone was"whadda need". So took the machine back today, of course the complete inspection, then balked when I asked to to sign off it was returned in good order....all in all I can buy groceries anywhere...I dont need people like Sheila in my face.......... Bob Wagner
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James D.

Yelp
Very poorly managed store. Parking is absolutely horrific. Bad customer service in several departments, poor front end operations, lots of out of stocks equals a mess. Avoid this store.
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Coby B.

Yelp
So, they remodeled the bigger of the 2 in town. However, parking is now worse. You have to park super far away. They put in a car entrance that they block and won't let you turn into. There is only 1 big door for entry and exit. So it's like a funnel to get out. There might be more stuff but the experience is NOT GREAT.
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Robert S.

Yelp
Came to Kerrville the other day to make preparations for our upcoming move here, checked into our hotel, and headed to HEB to get eats and drinks for the Election Night vigil. But, when we walk in, the store is at most 10% stocked because the new building opens in 3 days. After a 6-1/2 hour drive, we're walking thru an empty store searching for chips and dips, deli items, and maybe a bottle of wine. But nothing, absolutely nothing. So now, we must get back into the car in Kerrville's 5 o'clock traffic and drive over to the other, smaller HEB which is now inundated with folks and pretty damned poorly stocked itself. Not off to a good start here, HEB. We're looking forward to moving to an area served by HEB because we've lived in Houston and Austin, and shopped at them there. And we always stop at HEBs as we travel thru areas of Texas that have them. But yesterday was a disappointment. I dont know the usual method of moving a store to a new location, but it seems that there has to be a better way of doing it than this. Hell, just close the old building down and donate the groceries in it to the local food bank. Thats better than pissing off customers walking into a bare store.
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Brad B.

Yelp
This flagship HEB has the best selection of groceries in Kerrville. Are they more expensive than Wal-mart? Who cares. I'd happily pay more to not shop at Wal-mart.

Jo Ann C.

Yelp
This is a very nice store, but today there were no wipes in the dispenser for cleaning baskets, and no sanitizer in the hand-sanitizer dispenser. With the Delta variant making cases of CoVid rise, these things need to be available at all times.

Jimmy M.

Yelp
They need to make sure there partners are friendly to customers a manager and an associate we're both rude and very inconsiderate to me for asking a question. I shopped 25 years in the San Antonio stores and never had a problem why here

Cecario G.

Yelp
Worst experience ever. Will never go back. Went to view the new opening and customer service and staff are beyond rude. Thank god for wal mart! :)

Debby S.

Yelp
This HEB store does not enforce the mask company policy. In less than five minutes I passed 5 customers not wearing a mask. Despite a HUGE sign at entrance that reads that masks are REQUIRED. It appears this HEB wants to look like they care about their employees and customers, but they really do not. Just know you can trust this store is safe to shop at if you are worried about COVID-19.
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John S.

Yelp
OK if you prefer buying HEB branded items. Otherwise choice and selection is extremely limited. Our weekly shopping consists of visiting both HEB stores and Walmart to get what we need. For a few items we have to go to Lowe's Foods in Bandera. To say I despise HEB is an understatement ..... But choices in Kerrville is limited.
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Claudia R.

Yelp
Don't go here if you don't want employees certain employees to make you feel uncomfortable. there have been plenty of times where I have gone to get some stuff and lares and that old lady with the grey/white hair have followed me around the store. I don't understand it I guess they are trying to look out for theft so while they are following me around the damn store smh 3-4 actual ppl that steal have probably already walked out the damn store. All I am saying is that it's not right to make a customer feel like it's not right to follow them around. It's almost like you're mean I understand why they do it but damn can you not be so obvious. I pay for my groceries so please lares and that grey hair old rhino looking lady stop doing this it's ridiculous!
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Butch M.

Yelp
the seafood department has a nice selection but it is never fresh. we have tried several types of fish and shrimp and it always taste very fishy. last time we tried mock fish, we cooked some hoping the smell would goo away, it didn't, we threw the rest away!! i will guess i'll wait to I get to the coast and get fresh fish! ( catfish is ok) to bad there is no store i can get seafood. i'm from corpus where there is good fish, even at local restaurants.
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Dawn H.

Yelp
I am so tired of the subpar selection at the so-called "big" HEB in this town. They are out of things more often than not, they only carry some things (you have to go to the second HEB in town to get the other things), and they carry their own brand and seldom offer a decent selection of anything else (even though HEBs elsewhere do offer a selection). This is the original HEB, so you'd think there would some pride in making it a decent store. Here it is two days before Christmas, and I sent my husband to get an apple pie (I waited this long because of course I want the pie to be fresh to serve on Christmas), and all they had left in the bakery were small apple pies that were basically burnt. Yep, burnt. They had other kinds of pies running out their ears, and when my husband asked if fresh apple pies would be coming out, he was told, "Nope, that's all we have." Seriously? Who runs this place?

Yvonne B.

Yelp
I don't shop HEB often, but today I did. I want to say how much I appreciated a lady name Sheryl in the Deli meat/cheese section. She is such a blessed lady.

Terry H.

Yelp
I shop at HEB Main Street in Kerrville. I am for the most part happy with the products but I have to comment about the Hamburger. They do a sneaky thing with Hamburger. They package it up so it looks fresh in the package ......but once you cut into the hamburger, in the inside you see that they have covered most of the hamburger (that is brown) with the fresh red hamburger on the outside. This is deceptive and should not be tolerated by the store. If they have old meat it should be sold at reduced prices or thrown away if not good. I am very disappointed with this business practice and makes you wonder what other deceptions are in play at this store.
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Nancy M.

Yelp
This store is the original H-E-B grocer. We hope we will get an update to a Marketplace store as in Boerne. This is the main store in a town that has two HEB stores. This is where you find the best produce and the bakery makes the best cakes in town. Good selections of brands including the HEB brands which we like. The wine selection is the best in town. It seems the parking lot could be laid out in a safer way as it is always crowded. More signage would help elderly find their parking location when they complete their shopping. This store is the best we have in Kerrville and people from long distances travel here to buy their groceries. The other thing that makes this store shine is that one doesn't have only three aisles open for checkout. They make sure, if there are a lot of people ready to checkout, to guide you to one of the many checkout lines. The deli serves food during the day and there seems to be ample seating.
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Ian M.

Yelp
It's a H-E-B, can always find what I need. Good store hours, plenty of parking for the size of the store. The staff is a toss up to be honest. Some are helpful some I find to be rude. It's a busy store so I go in for what I want and leave.
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Dorothy D.

Yelp
What a supermarket should be: big, clean, fully and intelligently stocked, and well lit, with courteous, attentive staff and a broad selection of basic and specialty goods -- and WAY more specialty items than the competition. I see both low- and high-income folks shopping happily here. While prices on gourmet items can be startling sometimes, prices on basics are no worse than WalMart's, and the careful shopper can do very well here indeed. One of the high points is the ready availability of motorized carts, of which there are plenty, always fully charged and in good repair (I wish I could say this for the competition!). You'd think that any store in a city with so many retired and elderly folk would be conscientious about this, but HEB is far and away the best provider of handicapped parking, access, and mobility aids.
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Aaron H.

Yelp
The big HEB in Kerrville, it has the best selection of groceries and many things are higher quality than the Wal-Mart nearby. They are slightly more expensive though, but in my opinion it's not too much of a difference. They are cheaper on a few things if you like to shop around.
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Matt G.

Yelp
Very happy with how clean and tight kept this store is its a great place to get your food, and with all the coupons they have you end up saving alot more money here than any other place in Kerrville, TX at least from my understanding. always has what i'm looking for, well unless its snowing to hard up north for the cat litter i like to make it down to the store and on the shelf but really that's not there fault in any way shape or form, but none the less this is a really great place to shop.
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Christina C.

Yelp
Always well-stocked, always easy to shop here, and they have some of the best selection I've ever seen. And if they are a bit pricier? I'll pay it. Anything to stay out of Walmart.

Bob G.

Yelp
This HEB is pretty much the only choice now in Kerrville since they bought out the Albertson's. That being said other then the local Wal Mart there is little to no competition. Meat prices are always about 10% to 15% higher then Wal Mart. They no longer grind their own hamburger or process the meats there like before sad to say. It's all processed elsewhere and trucked in. Not happy with that either. We can't even buy fresh liver like before. They have cut back amount of butchers employed in favor of using quantity processing at central locations. Very sad to see that happen. Everything is older and not handled locally. The seafood section is well stocked but very expensive.

Dan C.

Yelp
I used to be a very loyal customer of the Kerrville H-E-B. The attractiveness of finding the lowest prices in town coupled with a better selection of products was compelling. But ... Sometime roughly eight years ago, your store had one of the finest selections of pasta products I had ever seen. It made the idea of grocery shopping a no-brainer for someone trying to decide where to shop. But that selection has since been reduced by almost 50 percent. And that reduction occurred before the economy took a nosedive, causing many other product discontinuations. But nosedive, the economy indeed did. And the result has been that people have less money to spend, and spend it more judiciously. So stores stock less product, since sales are down. That's not your fault, and I know that. But it is still annoying. And with all the other problems I have encountered from your store, I now have a new policy that stems directly from your reduced inventory levels and product line eliminations. I try to consolidate my shopping into a single trip. I no longer buy substitute items from you when you see fit to allow the items I want, to run out of stock. If it is not on the shelf, I no longer just take a similar product. Now you lose the sale altogether, as I make a note of the item and purchase it from your competitors instead. Since you have discontinued the McCormick seasoning called ground Savory, I have listed all the herbs and spices I can get someplace else, and I buy them ALL there now instead of at H-E-B. You dropped an excellent product in an economical size by discontinuing Herb-Ox bouillon cubes (25/can) and replaced it with two alternatives that are both inferior and very heavily over-priced. One of the substitutes is the same brand in a much-reduced quantity, but at an exorbitant price. Now, to get the equivalent of 25 servings I would have to pay over four times as much as I should. You do offer another brand, but it (as are most bouillon products) is heavily laced with added MSG. Monosodium glutimate makes people sick, and the lack of it in the superior Herb-Ox product makes it an easy choice. Except when you cut the quantity several times and then raise the price in the bargain. I no longer buy bouillon from you. Since you have apparently discontinued Mama Rosa's supreme pizzas, I no longer buy my pizzas at your store, either. All my pizza purchases are made at your primary competitor. The last three consecutive times I shopped at your store, your fresh bread department had no Hill Country Fare rye bread on the shelf. I typically bought a loaf every week, along with any other bread purchases I needed for the week. But since you have apparently discontinued my favorite, I will make ALL my bread purchases elsewhere now. Your produce department is a meager substitute for what it used to be. The customer can no longer get the very helpful "spring mix" of various otherwise rather expensive items to spruce up a tossed salad. There are also no fresh bean sprouts in a reasonably sized package. Now if you want fresh bean sprouts, you must buy a ludicrously large package (if you have any of them at all), guaranteeing that a substantial percentage of the product will spoil and go to waste. To top it off, you have since also discontinued the canned bean sprouts that we used to get as a substitute for the fresh product. I now buy all my bean sprouts regularly from your competitors. Overall vegetable quality is down, and the selection is WAY down. After the horrendous news item on your egg supplier last year, we no longer purchase any eggs from you. That special was literally sickening to watch, but I am grateful for them airing it, so I can spend all my egg-purchase dollars elsewhere now. Your meat market's ground beef has been sold in fictitious percentages, which I have documented on two separate occasions. Both times it was marked as 80/20, but the actual ratio of beef to fat was right at 50/50. This I determined each time by frying out exactly one pound and weighing the remaining drained beef. I had already decided that I could no longer rationalize buying ground beef from you at that point, but some that I already had on hand firmly decided the issue, when a foreign object in the beef broke one of my teeth. That's right, it broke a tooth. One tooth was cracked and is completely destroyed, and the facing tooth in my jaw is weakened to the point that it is useless. And milk is another story, altogether. A gallon of milk I purchased from you last year was the last one I will ever buy from you, as it was laced with something we still have not yet identified. With that milk you darn near poisoned my three-year-old grandson. We still have not decided whether or not to sue you for damages. Your downgrading of customer service and product availability, your false advertising, and health and safety issues are more than enough to send me and my "shopping experience" to your competitors.
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Corley W.

Yelp
this heb is bigger than the one on Sydney Baker Street
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Monique S.

Yelp
I absolutely love this store! A great perk for mommy's at checkout you are given an HEB buck for your children which they put into a fun machine which they push the button to stop a rotating wheel and it gives them a sticker with points they can accumulate in an HEB sticker book and collect prizes! My 3 and 8 year old boys love that and it makes the trip less mundane for them which makes my shopping easier!:) In regards to the products, there are so many unique quality cooking items! Though there are the few higher priced sauces and such, overall the prices are significantly lower-than I expected for such a quality store. And often they will have a buy one get one free. At $6.99 per bottle, thats a great deal. I love experimenting with the different types! I also love that they have a little island with two chefs cooking and encouraging you to sample. The counter beneath is lined with recipes!! I am such a better cook since shopping there!! I always come home after having shopped there and tell my family, " it's not just a grocery store, it's an experience." :) I Love it!

Warren W.

Yelp
I really like the corn bread from the bakery but they disappointed me this time. I purchased two breads one with Jalapenos one with out for thanksgiving dinner. The one with Jalapenos was not baked in the center and the other had no taste. Normally their corn bread does not make it to the second day it is that good. It appears there is a baker that needs more training. I'll try again and hope that person is not working that day.