Why Does Texas Love the Grocery Store H-E-B So Much? | Eater
"Founded by the Butt family in Kerrville in 1905, this Texas-based grocer has grown into a dominant private company with deep regional loyalty: longtime, famously dedicated employees, hands-on customer service (including freshly baked tortilla samples), distinctive in-house products (from hatch-chile cookies to hundreds of Texas-shaped novelties) and long lines whenever a new store opens. The chain leans heavily into Texas identity—curating merchandise and foods that celebrate local tastes, operating multiple store concepts to reach different communities, experimenting with mobile checkout and tech investments, and deliberately focusing growth inside the state rather than expanding nationwide." - Priya Krishna
